Alibaba Cloud Supports Retailers with E-commerce Solutions to Fight Against Coronavirus Impact
Alibaba Cloud, the data intelligence backbone of Alibaba Group, is to deliver a series of e-commerce solutions to businesses that are adversely impacted by the coronavirus outbreak. These tailored solutions will enable retailers to launch a B2C e-commerce platform as quickly as within five days.
The Alibaba Cloud e-commerce solutions provide a set of plug-and-play Alibaba Cloud products and solutions in the computing, databases, multimedia and video livestreaming, collaboration, and security and data analytics to help retailers rapidly launch an e-commerce business.
“The global retail industry has been hit hard by the widespread outbreak of the novel coronavirus, with businesses encountering a variety of challenges including limited access to supplies, decreasing consumer demand and foot traffic. Retailers are in urgent need of a digital enterprise platform and ready-to-deploy e-commerce system to continue growing their businesses despite the uncertainty. Alibaba Cloud is committed to supporting retailers amidst the coronavirus outbreak. Our suite of solutions is to facilitate this process quickly and securely, making e-commerce a sustainable option for offline retailers to carry on with business as usual,” said Selina Yuan, President of International Business, Alibaba Cloud Intelligence.
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The core benefit of Alibaba Cloud’s e-commerce solutions is the ability for retailers to upgrade to omnichannel shopping experience within days. Alibaba Cloud experts with rich experience in e-commerce will provide remote hands-on training with a focus on time to market. The solutions support three business models: business-to-consumer (B2C), business-to-business-to-consumer (B2B2C), and online-to-offline (O2O). Businesses can launch a B2C platform in five days and a B2B2C or an O2O platform in less than 25 days.
Lin Qingxuan, a cosmetics company based in China, was one of many brands severely affected by the coronavirus outbreak. Having to temporarily close half its store locations, coupled with a drastic decline in physical store traffic, Lin Qingxuan’s sales plummeted by 90% during the 2020 Chinese New Year shopping season.
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However, with the help of Alibaba Cloud’s e-commerce solutions, Lin Qingxuan was able to transform its business model. The company began hosting livestreaming sessions to recommend products on e-commerce channels. The livestreaming on Valentine’s Day attracted over 60,000 viewers and sold out more than 400,000 bottles of camellia oil. By leveraging collaboration tools like DingTalk, Lin Qingxuan’s shopping advisors can offer personalized customer service online.
“Alibaba Cloud’s e-commerce solutions helped us quickly kick off digital transformation when the traditional retail environment was no longer viable due to the coronavirus outbreak. With hands-on training from Alibaba experts, we were able to quickly pick up livestreaming skills, conduct resource planning and implement omnichannel customer service, which helped us achieve great accomplishments during this unusual time. It helped us realize that business can be easily conducted in this new digital path,” said Sun Laichun, founder of Lin Qingxuan.
Alibaba Cloud launched a dedicated campaign to support businesses to fight against the coronavirus through technology.
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