coronavirus

Every company defines success differently, but most can agree that a foundation of deeply engaged customers and a diverse product suite can ensure growth and longevity. For product-centric companies - that is, those that are focused on…
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There is no dearth to the depth of creativity that marketers can infuse into their campaigns today. The limitless capabilities of today’s martech tools and marketing automation platforms can further help marketing teams plan out of the box…
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75% of the survey participants have bought a fake product last year. 57% did so unwittingly. A large group of consumers is willing to buy a coronavirus vaccine online, making them extra vulnerable towards scammers. Every year, Scamadviser …
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75% of the survey participants have bought a fake product last year. 57% did so unwittingly. A large group of consumers is willing to buy a coronavirus vaccine online, making them extra vulnerable towards scammers. Every year, Scamadviser …
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Survey Data Found Consumer Worry Down For the First Time Since the Peak of COVID-19 As the country celebrates the unofficial beginning of summer this Memorial Day weekend, will consumers celebrate the easing of restrictions…
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Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of…
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How good is your 'corona-proofing" content strategy? Companies that started 2020 without digital content as part of their overall awareness and marketing strategy were already behind the curve in our digitized world. Thanks to the…
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Israel has leveraged technology to overcome the current health crisis, with different innovative solutions that track the spread of the coronavirus. This tech allowed the country to build models and intervene rapidly when necessary before…
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In the span of a few months, the coronavirus has reached every country, every community, and every neighborhood. No nation is spared. The economy grinds to a halt. Millions have fallen sick. In the meantime, if you take a look at the 15…
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Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 percent—a…
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If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a…
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Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering landline, mobile, cable and VoIP carriers its Robocall Mitigation service free of charge for the next two months to help…
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The COVID-19 outbreak has forced millions of workers around the globe, across different industries, to work from home. Companies like Amazon, Facebook, and Google have all asked employees to work remotely for the foreseeable future, in…
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With U.S. television viewership and other media usage increasing during the coronavirus pandemic, VAB is releasing findings from a new custom consumer study, As Time Goes By: How Media Consumption is Helping America Cope, evaluating current…
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Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of…
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Annual BCG/IRI Study Highlights Role of Acquisition, Innovation, Surgical Pricing, eCommerce, and Consumer-Trend Fulfillment in Fueling Short- to Mid-Term Growth The US consumer packaged goods industry increased by 2.2% in 2019,…
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The coronavirus pandemic has significantly impacted how businesses advertise to customers and how brands communicate USPs and core messaging above the line. The global plan to combat the spread of the virus is largely to enforce…
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Rivit TV, the only streaming platform that allows audiences from around the world to "Choose the TV That Gets Made™" said today that the company will pause its ground-breaking service due to the worldwide impact caused by the Coronavirus…
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- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus…
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Leading Food Retailer Enlists the Public to Help Bring an Even Stronger Response to the COVID-19 Pandemic Stop & Shop customers have taken a starring role in the company’s new ad campaign, which encourages shoppers to do their part to…
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