Best Practices to Avoid Advertising on Fake News

Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of supporting fake news or misinformation—in theory. The real-life damage caused by untruths in media is obvious. From COVID conspiracies that worsened the pandemic worldwide to election disinformation that left our democracy on the brink on January 6th, it is clear our society has an “infodemic”…