data intelligence

- Sentiment analysis tool, powered by Tourism Sentiment Index, to enhance Tripadvisor's suite of data intelligence offerings - Real-time intelligence solution for destination marketing organizations to better understand the ongoing impact of the pandemic and to help with the timings of recovery activities Tripadvisor®, the world's largest travel guidance platform, announced the arrival of a live data intelligence dashboard available to destination marketing organizations (DMOs), powered by Tourism Sentiment Index. This…

New Configurations Enable Petabyte-Scale File Data Lakes with Reduced Cloud Infrastructure Costs Qumulo, the breakthrough leader in simplifying enterprise file data management in hybrid-cloud environments, continues to extend its market lead by announcing expanded Cloud Q configurations available through the AWS Marketplace. The enhanced cloud file offering benefits customers in two ways. First, it lowers the cost of file data management for customers. Second, it increases the range of performance options for customers…

Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture. Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams.…

Melissa Bouma has been promoted to President of premier content marketing agency, Manifest, as current President Eric Goodstadt announced his departure earlier this month. Manifest is a leading independent performance-driven content market agency serving progressively minded businesses throughout the U.S. and internationally. Marketing Technology News: Study: Just 36% of Marketers Have a Marketing Attribution Strategy Mrs. Bouma has been a member of the agency's executive team for 3-years and, although the agency…

Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers Adverity, a leading force in marketing data intelligence, announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of…

Former Senior Vice-President, Marketing Cloud at Salesforce will lead the evolution of Symend’s product portfolio Symend, an outsourced managed service that uses state-of-the-art behavioral science and technology to engage at-risk customers through empathy, announced that PehKeong Teh has been appointed Chief Product Officer. Teh, a product leader with over 14 years of experience working for global cloud companies like Microsoft, Salesforce and Oracle, began his software career participating in the early cloud…

Adverity, a leading marketing data intelligence platform, is recognized in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed to highlight innovative vendors, products, and services, the new report acknowledges five “marketing data management, analysis and data delivery providers that exemplify emerging capabilities in marketing analytics.” Marketing Technology News: Medallia And…

Alation Inc., the leader in enterprise data intelligence solutions, announced a partnership with Dataiku, the leading global Enterprise AI and machine learning platform, to accelerate time to value, increase collaboration and efficiency of data science teams, and ensure that sensitive data used to create AI and machine-learning models is properly classified and governed. The partnership expedites the time and accuracy of data science insights for organizations. Data science teams depend on Alation for critical insight into…

Reimagined conference guides global audience on rethinking change with thought-provoking speakers Blackbaud, the world's leading cloud software company powering social good, concluded its 21st annual tech conference for a better world, which took place October 6-8, as a free, virtual event. This year, the event welcomed over 38,000 registrants from over 70 countries, far and away a record for the conference, which was previously held in-person. This year's bbcon addressed the challenges and opportunities social good…

Privitar, the leading data privacy platform provider has announced a new integration with Collibra that combines data intelligence with privacy preservation to accelerate access to safe data. Through the API-based integration, users can democratize access to sensitive data across an organization. Data users can effectively browse and request data within their Collibra Data Catalog, and have Privitar’s data privacy protections seamlessly applied. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Company Has Tripled Revenue, Doubled Headcount in 2020 BoostUp.ai announced $6.25 million in new funding to unify data from sales, marketing and customer success in a single platform to better predict revenue and optimize customer lifetime value for B2B companies. The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks. Having already tripled revenue and doubled headcount in…

Infogix Recognized for Data Intelligence Capabilities Infogix, a leading provider of data management solutions, announced that the IDC MarketScape positioned Infogix a “Leader” in the report for worldwide data catalog software. Infogix received recognition for its automated, business-aware data catalog software that utilizes crowdsourcing to turn data intelligence into business knowledge. As data leaders are aware, data lineage helps clients profile and discover data patterns, decipher data quality scores and uncover…

V12 scores 1st or 2nd in 6 of 8 core consumer data attributes V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the…

Collibra, the Data Intelligence company, announced the appointment of Stuart Wilson to chief revenue officer and Aileen Black to senior vice president of public sector, a newly-created role. "Our organization has evolved significantly as we've grown from a startup to the global leader in Data Intelligence," said Felix Van de Maele, co-founder and CEO of Collibra. "As Data Intelligence becomes increasingly central to business operations, it is key that we continue to cultivate a strong leadership team that can drive our…

Night Market Partners With Amazon, Google, Facebook, Instacart, Walmart (WMG) and Promote IQ/Kroger to Develop Upfront Focused Entirely on the Newest Trends and Most Effective eCommerce Strategies Horizon Media and Night Market, Horizon’s recently launched data intelligence company, announced that they have created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media which they have branded: eCommFronts; Click & Connect. Marketing Technology News: Sage X3 V2020 R2 Released in…

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

On-Demand Platform Helps Companies Capture the Value of Data Faster than Ever Collibra, the Data Intelligence company, launched the Collibra Data Intelligence Cloud, an end-to-end integrated platform that automates data workflows, provides deep visibility into the data ecosystem, ensures security and delivers trusted insights. Collibra Data Intelligence Cloud provides business, data governance and privacy users with a streamlined means of accessing trusted data, which they can then analyze with the tools they already use.…

Data360 Offers A Single Source of Knowledge for Organizations Seeking a 360-Degree View Around Technical and Business Data in Real-Time, End-to-End Infogix, a leading provider of data management solutions, launched a significant advancement to its leading data intelligence platform, Data360, making it the only automated data lineage solution that adds business knowledge around the meaning of data. Until now, data management platforms only showed data users lineage through data location and technical meaning. Infogix's…