data intelligence

Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers Adverity, a leading force in marketing data intelligence, announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of…

Former Senior Vice-President, Marketing Cloud at Salesforce will lead the evolution of Symend’s product portfolio Symend, an outsourced managed service that uses state-of-the-art behavioral science and technology to engage at-risk customers through empathy, announced that PehKeong Teh has been appointed Chief Product Officer. Teh, a product leader with over 14 years of experience working for global cloud companies like Microsoft, Salesforce and Oracle, began his software career participating in the early cloud…

Adverity, a leading marketing data intelligence platform, is recognized in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed to highlight innovative vendors, products, and services, the new report acknowledges five “marketing data management, analysis and data delivery providers that exemplify emerging capabilities in marketing analytics.” Marketing Technology News: Medallia And…

Alation Inc., the leader in enterprise data intelligence solutions, announced a partnership with Dataiku, the leading global Enterprise AI and machine learning platform, to accelerate time to value, increase collaboration and efficiency of data science teams, and ensure that sensitive data used to create AI and machine-learning models is properly classified and governed. The partnership expedites the time and accuracy of data science insights for organizations. Data science teams depend on Alation for critical insight into…

Reimagined conference guides global audience on rethinking change with thought-provoking speakers Blackbaud, the world's leading cloud software company powering social good, concluded its 21st annual tech conference for a better world, which took place October 6-8, as a free, virtual event. This year, the event welcomed over 38,000 registrants from over 70 countries, far and away a record for the conference, which was previously held in-person. This year's bbcon addressed the challenges and opportunities social good…

Privitar, the leading data privacy platform provider has announced a new integration with Collibra that combines data intelligence with privacy preservation to accelerate access to safe data. Through the API-based integration, users can democratize access to sensitive data across an organization. Data users can effectively browse and request data within their Collibra Data Catalog, and have Privitar’s data privacy protections seamlessly applied. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Company Has Tripled Revenue, Doubled Headcount in 2020 BoostUp.ai announced $6.25 million in new funding to unify data from sales, marketing and customer success in a single platform to better predict revenue and optimize customer lifetime value for B2B companies. The round was led by Canaan Partners, with participation from Emergent Ventures, BGV, MFV Partners and Correlation Ventures, as well as executives from Okta, Marketo, New Relic, Google and Palo Alto Networks. Having already tripled revenue and doubled headcount in…

Infogix Recognized for Data Intelligence Capabilities Infogix, a leading provider of data management solutions, announced that the IDC MarketScape positioned Infogix a “Leader” in the report for worldwide data catalog software. Infogix received recognition for its automated, business-aware data catalog software that utilizes crowdsourcing to turn data intelligence into business knowledge. As data leaders are aware, data lineage helps clients profile and discover data patterns, decipher data quality scores and uncover…

V12 scores 1st or 2nd in 6 of 8 core consumer data attributes V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the…

Collibra, the Data Intelligence company, announced the appointment of Stuart Wilson to chief revenue officer and Aileen Black to senior vice president of public sector, a newly-created role. "Our organization has evolved significantly as we've grown from a startup to the global leader in Data Intelligence," said Felix Van de Maele, co-founder and CEO of Collibra. "As Data Intelligence becomes increasingly central to business operations, it is key that we continue to cultivate a strong leadership team that can drive our…

Night Market Partners With Amazon, Google, Facebook, Instacart, Walmart (WMG) and Promote IQ/Kroger to Develop Upfront Focused Entirely on the Newest Trends and Most Effective eCommerce Strategies Horizon Media and Night Market, Horizon’s recently launched data intelligence company, announced that they have created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media which they have branded: eCommFronts; Click & Connect. Marketing Technology News: Sage X3 V2020 R2 Released in…

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

On-Demand Platform Helps Companies Capture the Value of Data Faster than Ever Collibra, the Data Intelligence company, launched the Collibra Data Intelligence Cloud, an end-to-end integrated platform that automates data workflows, provides deep visibility into the data ecosystem, ensures security and delivers trusted insights. Collibra Data Intelligence Cloud provides business, data governance and privacy users with a streamlined means of accessing trusted data, which they can then analyze with the tools they already use.…

Data360 Offers A Single Source of Knowledge for Organizations Seeking a 360-Degree View Around Technical and Business Data in Real-Time, End-to-End Infogix, a leading provider of data management solutions, launched a significant advancement to its leading data intelligence platform, Data360, making it the only automated data lineage solution that adds business knowledge around the meaning of data. Until now, data management platforms only showed data users lineage through data location and technical meaning. Infogix's…

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, today announced the launch of their privacy-compliant and future-proof solution for the impending end of third-party cookies, Privacy Clusters. The solution allows brands and advertisers to navigate a fully privacy compliant targeting strategy that’s able to reach customers based on observed behavioral data in real-time. Privacy Clusters are persistent micro-groupings of approximately 3 to 5…

Upgraded Platform Empowers Global Businesses to Leverage Streaming Data and Easily Collaborate Enterprise-Wide Infogix, a leading provider of data management tools, today announced major upgrades to its highly-regarded Data360® data intelligence platform to help users validate the quality of streaming data and break down cross-departmental communication barriers with a new interactive browser. Data360, Infogix’s integrated data intelligence platform with automated capabilities for data governance, data quality and data…

Maintained its position for the third consecutive year Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced that it has the third biggest market share in the global Infrastructure as a Service (IaaS) market and the biggest in the Asia Pacific region for the third year in a row in 2019, said the leading global research and advisory firm Gartner in its latest report. “We look forward to continuing our work, which enables our global customers and partners to expedite their digital…

Eyeota and YouGov have come together to enable audience data intelligence in APAC and ANZ regions, including in Indonesia, Malaysia, Thailand, Singapore, Hong Kong, and Australia. The leading audience data intelligence company Eyeota has announced a key partnership with YouGov PLC to drive the next phase of growth in the newer markets. The pair would target audience base in European, APAC, and ANZ regions. Eyeota’s direct integration with leading global DSPs and DMPs assures users that audience profiles are accessible on…