Rezolve, a leader in mobile commerce and engagement, today named Sunder Madakshira, the former head of marketing at Adobe, as the company’s chief executive officer in India. In this role, Madakshira will lead all aspects of growth for Rezolve’s business in India.

Madakshira brings to Rezolve more than 26 years of experience in senior roles in sales and marketing. Prior to his most recent position as marketing head for Adobe, Madakshira held various senior positions with companies including: EdgeVerve, SAP, Harman, Infosys, Wipro, and Hindustan Lever (Unilever). He specializes in brand management, thought leadership and lead generation functions of marketing, and is considered a pioneer in Data Driven Operating Models (DDOM) in India.

“India is a critical market for Rezolve and as we drive our growth in the region, we are extremely pleased to have Sunder Madakshira join us as CEO for our Indian operations,” said Dan Wagner, Rezolve’s Chairman and CEO. “He brings to Rezolve a deep understanding of India and a vast professional network. He has a genuine passion for marketing and how it can change business scale for companies and it is those qualities that make him the right person to engage with the brands in India that are looking to take their customer experience to the next level and to ensure Rezolve’s customers and partners are successful.”

Marketing Technology News: IRI Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Madakshira is a recognized speaker in industry forums in India, such as The Associated Chambers of Commerce & Industry of India (ASSOCHAM); the National Association of Software and Services Companies (NASSCOM); and The Confederation of Indian Industry (CII). His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, Times of India, The Drum, and The Hindu Business Line. He also shares his thoughts on marketing and the business value of communication on his blog: www.madakshira.com, which has more than 280,000 subscribers.

“India is a mobile country, and this market is ready for anything and everything on a mobile platform,” Madakshira said. “That gives me a lot of confidence for Rezolve’s success in India. Rezolve has unlocked how you bring together brand, consumer, and technology for a fantastic experience.”

Rezolve, an enterprise SaaS platform designed from the ground up specifically for mobile commerce and engagement, is positioned to become the engine of mobile engagement that enables the transformation of interactions between consumers and merchants on mobile devices. Rezolve currently has go-to-market partner agreements with leading global players that have a combined global reach of over 20 million merchants and over 1 billion consumers across China, Asia and Europe. Rezolve’s platform already serves over 150,000 of those merchants today.

India’s high level of mobile penetration, combined with the vast scale of its population, make the market ideal for Rezolve, Madakshira said.

He shares his expertise in Marketing and Sales with Business school students in India and abroad including IIM’s in Ahmedabad, Kolkata, Bangalore, Amritsar and Shillong. Internationally, he has spoken at The Columbia Business School, New York, The Stanford Business School in California and The London School of Business, London and INSEAD, Paris and Singapore.

A keen Carnatic music enthusiast, Madakshira is learning to play the Indian stringed instrument, the Veena. He also volunteers his time with the non-profit organization Madhvacharya for the Youth, which seeks to create awareness about Indian scriptures amongst young people.

Madakshira holds a Post Graduate Diploma in Management from T. A. Pai Management Institute, Manipal, Graduate Degree in Engineering from the Bangalore University and has schooled at Kendriya Vidyalaya.

Marketing Technology News: MarTech Interview with Kristi Flores, VP of Global Marketing at Tektronix