Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement

Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.

IMIconnect enables customer experience automation for millions of deliveries that are processed every year by Hermes. Customer journeys built in IMIconnect currently include returns management, geo fencing, which provides customers with the ability to track their driver as well as ‘SafePlace’ photo. This provides consumers with the added confidence that their parcel has arrived even if they are not at home.

Also Read: InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Chris Ashworth, Chief Information Officer of Hermes, commented, “IMImobile has been instrumental in helping to deliver our ‘Digital Futures’ programme that prioritises customer experience through investment in innovation and technology. IMIconnect has seamlessly integrated with our existing systems and enabled us to enhance parcel notifications and tracking for our retail clients and their customers. We see technology as the biggest differentiator in our industry and digital transformation will be crucial to helping us stand out in a competitive landscape.”

Also Read: Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog

IMIconnect enables Hermes to significantly speed up the design of innovative customer journeys with its low-code, visual flow builder, out-of-the box integrations with CRM, marketing and Contact Centre systems, and multichannel messaging API’s. The platform has allowed Hermes to easily configure new messaging journeys in a matter of weeks and enhance the overall end to end user experience for its retail clients, its B2B ParcelShop clients and for customers who have placed an order.

Jay Patel, Chief Executive at IMImobile, commented, “We are delighted to be working with Hermes, one of the UK’s leading parcel delivery companies, to support its award winning ‘Digital Futures’ programme. Our scalable enterprise CPaaS platform, IMIconnect, has enabled Hermes to rapidly deliver innovative new customer journeys to power millions of parcel notifications. We are excited about the prospect of working with Hermes on future initiatives.”

Recommended Read: Interview with Sara Larsen, Chief Marketing Officer, Brightcove