Sparkfly, an award-winning offer management solutions company that connects marketing leaders with real-time consumer behavior, and Vibes, the mobile engagement platform for delivering personalized consumer experiences at scale, today announced the two companies have partnered to deliver a solution that will close the loop on mobile marketing attribution for brands. With this partnership, brands and retailers can now fully capture insights into what mobile campaigns drive consumers to purchase, what they purchase, and which stores are producing the most mobile ROI.

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Today, brands have difficulty connecting the delivery of a mobile offer to the customer’s actual redemption in real time. Having worked together on national mobile programs for brands such as Chipotle, Sparkfly and Vibes will now integrate their platforms to eliminate that difficulty by closing the loop from mobile device to redemption at point of sale. Through this closed loop tracking of offer codes, merchants can segment and retarget customers based on individual engagement and purchase behavior.

Beyond that customers can also:

• Pair Sparkfly’s customer engagement and purchase data with Vibe’s Advanced Analytics to segment and target consumers with relevant messages that increase awareness and frequency;
• Use Vibes Data Augmentation to resolve gaps in their customer profiles with external data like income and age to better personalize messaging;
• Use mobile wallet passes to deploy loyalty cards, coupon offers and gift cards; and,
• Easily track usage rates or update loyalty points and gift card balances in real-time and send coupon redemption reminders when shoppers are near their store.

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“It is difficult to connect the delivery of mobile offers to the actual redemption—creating a challenge for brands that want to accelerate and optimize their customer loyalty capabilities,” said Sparkfly CEO Catherine Tabor. “This integration furthers our commitment to helping company’s work with best-in-class teams that deliver results and transform brands’ customer loyalty capabilities.”

“Consumers spend ever-increasing time on their smartphones, and successful marketing has always been about reaching the right audience, with the right message, at the right time,” said Vibes CEO Jack Philbin. “Thanks to the Vibes and Sparkfly partnership, brands can send special offers and other gifts to customers right on the device they use most and measure the effectiveness of the offers in real time.”