Vibes

Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced it has appointed Jennifer Leire as the company’s Vice President of Customer Strategy & Success. In this role, she will be responsible for elevating and globally scaling Vibes’ high-impact customer success team, while delivering on its ultimate mission of value realization and customer delight. Leire will lead Vibes’ customer strategy, consulting & insights, mobile engagement services, and customer care teams to…

Rebrand reflects Vibes' leadership helping brands create loyalty by building interactive consumer relationships through timely, relevant mobile messaging Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity. Vibes’ new visual identity reflects the company’s leadership in mobile messaging for over 20 years, and the company’s intelligent mobile engagement platform for brands. Vibes delivers continuous innovation and…

New ‘State of Mobile 2021’ report finds that marketers enjoyed a 74x return on investment for mobile marketing in 2020, sparked by ecommerce, BOPIS and curbside pickup growth Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today announced the company’s brand partners saw a 74x return on investment with Vibes solutions. In 2020, Vibes helped brands in retail, quick service restaurants (QSR), financial services and auto make the most of healthy consumer growth in ecommerce and…

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that it has achieved significant sales momentum through the first three quarters of 2020. The company's strategy to provide mobile-first technology solutions has been particularly relevant for marketers racing to serve millions of consumers who shifted their activity online during the COVID-19 pandemic. In Q3 alone, Vibes grew bookings 100% compared to Q3 2019 and attained a 108% increase in new contractual commitments.…

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes's completeness of vision and ability to execute. The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the…

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, announced the appointment of Richard Rivera as Chief Revenue Officer. Vibes has tapped Rivera to aggressively expand and accelerate the use of its unique engagement platform among enterprise brands while helping these customers prepare for an increasingly mobile-centric future. Mobile has become the primary digital channel for the majority of consumers. According to a recent survey conducted by OneSignal, 72% of businesses have…

Vibes Notify Enables Brands Operating During COVID-19 Pandemic to Text Employees in Real-time Vibes, the leading mobile engagement platform for connecting people to the brands they love, announced the free availability of Vibes Notify, a text messaging broadcast solution, to any essential businessi during the COVID-19 pandemic. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic Vibes Notify lets companies internally distribute SMS alerts and call-to-actions…

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. The report, now in its fourth year, shows that deals continue to be a driving factor for mobile consumer…

Vibes Everywhere Commerce Will Help Brands Anticipate and Deliver Personalized Shopping Experiences Online and In-Store Vibes, a mobile marketing leader, released Vibes Everywhere Commerce, a mobile-first e-commerce solution for retailers, designed to sharpen brands' customer intelligence. By connecting online and in-store experiences, Vibes Everywhere Commerce provides marketers with last-touch attribution, enabling marketers to demonstrate campaign ROI, drive conversions by reducing cart abandonment, and optimize their…

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…