Vibes Names Adobe Alum Patrick West to Lead Enterprise Partnership Initiatives
Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers
Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…