tru.ID, the API-based mobile cybersecurity platform, announced it has expanded to France. tru.ID is now integrated with mobile network operators Orange, SFR, and Bouygues Telecom, adding over 50 million new users to the tru.ID network.

Marketing Technology News: tru.ID Adds Sorenson Ventures to $9m Seed Round to Scale the Mobile Cybersecurity Platform

“Businesses urgently need help to improve security for customers and employees by eliminating passwords. We are excited to bring our next-generation security solution to the world and are delighted to be working with mobile operator partners in France to help businesses prevent cybercrime.”

With tru.ID, businesses can leverage the security of the SIM card in every mobile phone. tru.ID delivers this latest innovation in authentication to help eliminate the risk of password-related security breaches, offering a unique combination of hardware-grade security and a seamless user experience.

A solution to cybercrime is urgently needed
The 2021 Hiscox Cyber Readiness Report⁽¹⁾ found that nearly half (49%) of French companies experienced a cyber attack – up from just over a third (34%) the previous year.

Attackers most commonly exploit weak password habits and phish user credentials. Verizon Enterprise’s Data Breach Investigations Report (DBIR)⁽²⁾ 2020 found that 80% of data breaches involving threat actors used either brute-force techniques or credentials.

These vulnerabilities are a significant driver in the growth of ransomware attacks, with over 800,000 every day in 2020⁽²⁾ and a resulting estimated total business loss of over $1 trillion⁽³⁾.

SIM authentication from tru.ID is the new solution to help businesses avoid this risk.

SIM-based authentication – why it’s better
When using mobile phones, we are logged onto the network automatically because the mobile operator authenticates the SIM card silently, in the background. From that point forward, all communication between device and network is fully encrypted. This secure technology is built into the SIM card in every mobile phone, and works continuously when the mobile device is on.

Marketing Technology News: MarTech Interview with Eric Vermillion, CEO at Helpshift

Now, tru.ID opens up SIM-based authentication to all businesses. Simply embed tru.ID to add strong possession factor security.

Paul McGuire, co-founder and CEO of tru.ID, commented: “Businesses urgently need help to improve security for customers and employees by eliminating passwords. We are excited to bring our next-generation security solution to the world and are delighted to be working with mobile operator partners in France to help businesses prevent cybercrime.”