AUDIENCEX and Dstillery Partner to Develop New Audience Intelligence Integrated Solution

AUDIENCEX will integrate with Dstillery’s Audience Studio to provide audience recommendations and overlap, alongside website-level insights

AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, today announced a new partnership with custom audience solutions company, Dstillery. Through this partnership, Dstillery’s Audience Studio will integrate with the AUDIENCEX platform to provide brands, agencies, and marketers with audience recommendations, audience overlap and rank, and website-level insights.

As a result of this partnership, AUDIENCEX will offer Audience Insights as a complimentary service to clients, providing value, marketing effectiveness, and meeting the strategic needs of middle-market brands and agencies to discover and activate new customers. By bolstering its unified tech stack with Audience Insights, AUDIENCEX is providing users a lens whereby they can see granular audience reach insights across various stages of the customer journey.

“From consumer behavior to buying patterns, managing multiple streams of critical audience intelligence is a key driver of business success for today’s brands,” said Jason Wulfsohn, CEO and co-founder at AUDIENCEX. “Giving advertisers an operational structure to convert audience insights is a powerful tool they can use to maintain a competitive edge across market segments. We’re excited to partner with Dstillery to deliver leading technology to empower marketers with their omnichannel campaigns and data strategies for middle-market companies.”

Marketing Technology News: FrontFanz Announces IEO on ExMarkets

AUDIENCEX users can quickly see recommendations for which audiences to activate, so you can spend more time meeting your campaign goals and less time navigating difficult tools. Users can gain relevant, real-time data insight and research into audience composition, leverage insights to produce more relevant messaging, and build new custom audiences based on insights unique to your customers.

“Onboarding first-party and third-party data to explore audiences and behavioral attributes arms advertisers with crucial insights to activate their marketing efforts to prospective customers,” said Jay Wardle, President at Dstillery. “AUDIENCEX has robust stack solutions for brands and agencies looking to elevate their future campaigns, and we’re looking forward to working together.

This partnership comes on the heels of AUDIENCEX’s large-scale expansion of performance-first campaign technology. AUDIENCEX continues its dynamic evolution as a technology-first performance solution for marketers, and this strategic partnership serves to fortify the company’s results and resolve.

“Performance advertisers, especially in the middle market, are looking for a unified tech stack, built for the challenges of the moment,” said Max Yang, Vice President of Ad Operations at AUDIENCEX. “In partnering with Dstillery, we’re unlocking and maximizing the ability to assess audiences by connecting pre-sales discovery to post-launch results.”

Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow