New publication illustrates how connected data can unlock contextual, holistic understanding of target audiences for decision-making

Cint, a global software leader in digital insights gathering, has published a new white paper: “Connecting the data dots to eliminate your consumer blind spots.” Written by Cint’s Chief Innovation Officer, Oscar Carlsson, the publication helps readers grasp the various ways that connected data can unlock contextual understanding of their brand’s target audiences.

Carlsson said, “In today’s digital landscape, people are leaving vast amounts of data in their wake but, for brands, it is often fragmented and inaccessible due to various regulations, trends and challenges in the MarTech landscape. In this paper, I’ve written about ways that organizations can get a more complete audience view by connecting various data streams together in a scalable, repeatable and compliant way. With the right approach, and technology, brands can future-proof their approach to holistic consumer insights.”

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“In this paper, I’ve written about ways that organizations can get a more complete audience view by connecting various data streams together in a scalable, repeatable and compliant way.”

— Oscar Carlsson, CIO, Cint

“Connecting the data dots to eliminate your consumer blind spots” takes a down-to-earth approach to a complex subject that is critical for the future success of any brand. Using specific use cases that take today’s challenges into consideration, the paper:

– Uncovers what connected data means now and for the future of consumer intelligence;
– Examines new and existing marketplace trends that are creating challenges for connecting the data dots;
– Explores use cases of companies that are connecting data for ad measurement, survey data enrichment, audience segmentation and more; and
– Reveals practical ways to connect data for greater understanding in today’s complex consumer landscape.

The new Cint white paper is essential for organizations wishing to learn more about how to accomplish a sophisticated connected data strategy for greater understanding and better decision making.

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