Browsing Tag

Cint

Cint Appoints Joakim Andersson as Chief Financial Officer

Cint, the technology backbone of the world's most successful insights companies, has appointed Joakim Andersson as Chief Financial Officer. Andersson will be an integral part of the company's executive team as he takes responsibility for the company's financial, legal, and compliance strategies. He is taking over the leadership position from interim CFO, Dag Magni, helping to continue the company's significant growth. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the…

SRAX Partners with Top Insights Exchange Platform Cint to Launch BIGtoken Research

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world's largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale. "By partnering with BIGtoken, our customers will be able to utilize its 16+ million mobile subscriber base, adding to Cint's existing panel base…

Why It’s Time to Open up to Consumers About Where Their Data Goes

Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In today’s digital world, consumers don’t get very far without giving up some personal information. We tell our smartphones, laptops, and wearables more and more about who we are, where we are and what we’re doing. This data “footprint” is the lifeblood of many digital services that we have come to rely on, underpinning everything from social media…

Top Tips on How to Build Brand Loyalty by Being Data Transparent

Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more data with brands than ever before, every time they tap ‘OK’ or tick the box marked ‘Agree’, they’re handing over data about themselves, their social lives, their media usage, their shopping habits, and even their precise location. But at the back of their minds, they still harbor concerns about it – mainly because it’s not clear how much data…

Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities

Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a US-based company with one of the most powerful programmatic sampling platforms in the consumer insights industry. This acquisition is a step forward for Cint in achieving its ultimate vision of being the technology backbone of the world's most innovative insight companies. It brings in three distinct strategic advantages to Cint. Firstly, it will benefit from integrating into…

Cint Appoints SVP of Asia Nicholas Antram to Continue Strategic Expansion Across the Region

Antram Joins EVP of APAC Karine Parsy to Strengthen Cint’s Regional Presence as Global Businesses Increasingly Require More Technology, Speed and Sophisticated Market Research Solutions Cint, the world’s sample management platform, announced the appointment of SVP of Asia Nicholas Antram. Based out of Cint’s Tokyo office, Antram will bolster Cint’s APAC leadership team as it continues to expand across the region. “Antram’s experience in demand, supply and programmatic offering in Japan will be invaluable for Cint. He has…

MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

Cracking the Millennial Code: How to Create Marketing Research Surveys That Work

For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will this allow them to create more targeted campaigns that generate better ROI, but it will also enable them to capitalize on millennials’ ever-increasing purchasing power. Accenture estimates that, by 2020, consumers born between 1980 and 2000 in the United States will spend a whopping $1.4 trillion dollars per year. That’s $1.4 trillion reasons for marketers to focus their market research efforts squarely on this…

Interview with Barbara Bates, CEO, Hotwire

"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that is vital to keep the business of public relations and integrated communication alive."Tell us about your journey into PR tech. What galvanized you to join Hotwire as a CEO? I founded Eastwick Communications in Silicon Valley more than 27 years ago, and in 2016 it was acquired by Hotwire. I was initially appointed as the CEO of North America, but I became Global CEO shortly thereafter. I was intrigued by…