Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology.

Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact across all screens, data types, and sales channels. In our MarTech Video Interview Series, we have featured Stefan Maris, the Head of Global Partnerships and Business Development at FreeWheel.

In this short video interview, Stefan deep-dives into the sophisticated advertising management and decisioning platform, and how it enables the world’s largest media and entertainment companies to execute their advertising strategies.

Stefan is a Sales driven and innovative Product/Business Development Professional with a proven record of bringing cutting-edge technology solutions to market. Specifically deep expertise in Ad tech, New Media, TV and specialist in Automatic Content Recognition (ACR), and 2nd screen technologies.

Now heading up Product Strategy & Partnerships at Sorenson Media where he focuses on bringing in the targeting and measurement of digital to the scale and impact of television.

Prior to working at Sorenson Media, Stefan developed the vision and platform strategy for Civolution’s TV synced ads service which is now being used by many advertisers, agencies, and ad tech companies across North America and Europe. Prior to Civolution, Stefan held various Sales and Product management positions at Philips Electronics.

(To participate in our MarTech Video Interviews, please write to us at sghosh@martechseries-67ee47.ingress-bonde.easywp.com)