Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value

Today, as Event Partners, we are at the Oracle Modern Customer Experience 2018. From the world’s most admired marketing event for Customer Experience and Technology, we were witness to a mega-announcement from Oracle as they unveiled the Oracle Loyalty Cloud to help organizations build and retain loyal customers. With the latest launch, Oracle has now extended the Oracle Customer Experience (CX) Cloud Suite with the introduction of the most powerful and scalable loyalty platform in the cloud.

The new Oracle Loyalty Cloud empowers customer experience professionals to engage and delight users. This includes using personalized loyalty programs spanning every phase of the customer lifecycle.

Innovate Faster and Accelerate Customer Acquisition with Oracle Loyalty Cloud

As customers expect and experiment more, it is increasingly hard for organizations to deliver experiences that build and maintain customer loyalty. Oracle Loyalty Cloud now enables organizations to deliver relevant, unified omnichannel loyalty programs. These programs are seamlessly integrated with existing customer experience initiatives.  The customer experience professionals can quickly and easily take advantage of loyalty programs to innovate faster and accelerate customer acquisition, engagement, and retention.

At the time of this announcement, Katrina Gosek, Senior Director, Digital Customer Product Strategy at Oracle, said, “Not only does it cost seven times more to acquire a new customer than to keep an existing one, but a loyal customer can help an organization acquire more customers, increase revenue and differentiate its products or services.’

Katrina added, “While the business benefits of building and maintaining loyal customers are clear, it can be extremely expensive and complex. Oracle Loyalty Cloud removes these barriers and empowers brands to build customer loyalty by delivering integrated, engaging experiences at every stage of the customer lifecycle.”

How Marketers Benefit from the Oracle Loyalty Cloud

Oracle Loyalty Cloud enables loyalty program managers to easily build and manage loyalty programs that are —

Innovative

Customer experience professionals can move faster and improve customer profitability with rapid loyalty program deployment and simplified usability.

Unified

Customer experience professionals can deliver amazing unified omnichannel loyalty experiences with pre-built integrations and REST APIs that seamlessly integrate loyalty program initiatives into broader customer experience strategies.

Customer-Centric

Customer experience professionals deploy innovative loyalty programs that help retain existing customers. It also helps acquire new customers and increase customer lifetime value to deliver unmatched experiences across all touchpoints in the customer journey.

Powerful

Customer experience professionals can focus on growing their business with a truly scalable platform that delivers enterprise-grade performance and security.

Available worldwide in 20 languages, Oracle Loyalty Cloud is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results. They do them by providing a trusted business platform that connects data, experiences, and outcomes.