Catch the latest in martech from this week’s highlight; from Adobe’s AI assistant in Acrobat to CallRail’s AI-powered Self-reported Attribution:

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Marketing Quote-of-the-Week!

Personalization has become even more important than it was a few years ago. Everyone has an idea of what digital experiences should feel like and how they expect to engage with a business. This means companies need to understand everything from what their customer likes and doesn’t like to how they learn and absorb information and target them in a way that doesn’t feel intrusive. And it isn’t one size fits all. Marketers need to employ different types of strategies across their ecosystem.

– Jacqueline Woods, CMO at Teradata

Top MarTech News of The Week: 19^th Feb to 23rd Feb

• Pindrop Launches Revolutionary Audio Deepfake Detection Solution to Bring Trust Back to Remote Communication
• CallRail Labs Unveils AI-Powered Self-Reported Attribution, Providing Even More Visibility Into the Lead Journey
• Adobe Brings Conversational AI to Trillions of PDFs with the New AI Assistant in Reader and Acrobat
• fullthrottle.ai Secures Second Patent to Power Unrivaled Attribution Insights for Audio and Video Advertising
• Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

MarTech QnA with the Expert

Generative AI has completely revolutionised our ways of working, especially in creative industries. Tools such as DALL-E have cemented the fact that AI generated images will be groundbreaking for graphic design.

– Joaquin Cuenca Abela, CEO & co-founder at Freepik

MarTech Articles on Shopper Trends, Revenue Tips, Malicious Adtech and more!

• Consumers Taking Action: Grocery Shopper Trends That Defined 2023, and How They’re Changing in 2024
• How Does Your Business Stack Up Against the Competition?
• Drive 40% More Revenue Than Competition from Personalization
• Navigating Adtech’s New Era: Trends, Transformations, and a Commitment to Innovation in 2024
• How to Best Leverage Partnerships With Content Creators at a Time When the Level of Influencer Fraud is at an All-Time Low
• Global Malicious Advertising Trends And Poor Ad Quality Insights From 2023
• Best Practices for B2B Content Marketing Teams and Common Mistakes to Avoid
• Demand generation and Lead generation: Understanding the Different Aspects
• The Impact of Blockchain Technology on Marketing and Advertising
• Exploring Voice Search Optimization Tactics
• Mobile Wallet Marketing: Leveraging Digital Wallets for Offers and Loyalty Programs
• Six Common Content Marketing Challenges and How to Overcome Them
• Consent-based Marketing: Combining Privacy and Personalization
• Leveraging AI-driven SEO to Increase Traffic, Revenue, and Online Reputation
• Achieving Seamless Customer Identity Resolution in Marketing Campaigns
• Biggest Marketing Automation Myths and Tips

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline

Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox