Marketing Technology Highlights of The Week: Featuring Adobe, Dataminr, Litmus and more!

In this martech weekly highlight: you’ll unlock interesting tips on ABM and business-to-business go-to-market norms while also getting a lowdown on the latest B2B buying and selling habits based on a recent conversation with LinkedIn’s Sr. Director of Sales Solutions; read on:

Marketing Quote-of-the-Week!

Today’s CMOs have to be full-funnel marketers, with a clear understanding and perspective on the entire user journey. It’s no longer about specialization in areas like brand or performance. Today’s CMOs are technologists, analysts, creatives, and, in particular, product marketers.

Colleen Stauffer, Chief Marketing Officer @ HoneyBook

Top MarTech News of The Week: 15th to 19th April

MarTech QnA with the Expert

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Modern tech CMOs need to build relationships with sales and other departments for better alignment. Marketing doesn’t exist in a silo. To be successful, you need to work closely with sales, product development, partner teams, etc. to ensure that your marketing messages are aligned and that you are working towards the same goals.

 Noel Hamill, CMO @ parcelLab

 

MarTech Articles on GenAI, CDPs, Digital Marketing Practices in 2024 and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 200: B2B buying and selling habits with Raul Murguia, Sr. Dir. of Integrated Marketing for LinkedIn Sales Solutions

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

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