In this martech weekly highlight: you’ll unlock interesting tips on ABM and business-to-business go-to-market norms while also getting a lowdown on the latest B2B buying and selling habits based on a recent conversation with LinkedIn’s Sr. Director of Sales Solutions; read on:

Marketing Quote-of-the-Week!

Today’s CMOs have to be full-funnel marketers, with a clear understanding and perspective on the entire user journey. It’s no longer about specialization in areas like brand or performance. Today’s CMOs are technologists, analysts, creatives, and, in particular, product marketers.

–Colleen Stauffer, Chief Marketing Officer @ HoneyBook

Top MarTech News of The Week: 15^th to 19^th April

• Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities
• Cadent and Stirista Partner to Make it Easier for Marketers to Target Across Linear, Addressable, Digital and CTV
• All-New Adobe Express Mobile App with Firefly AI Now Available to Millions Empowering them to Create Standout Content On-the-Go
• Dataminr Unveils ReGenAI, the First Generative AI That Automatically Regenerates in Real Time
• Webflow announces acquisition of Intellimize – expanding beyond visual development to become an integrated Website Experience Platform

MarTech QnA with the Expert

Modern tech CMOs need to build relationships with sales and other departments for better alignment. Marketing doesn’t exist in a silo. To be successful, you need to work closely with sales, product development, partner teams, etc. to ensure that your marketing messages are aligned and that you are working towards the same goals.

– Noel Hamill, CMO @ parcelLab

MarTech Articles on GenAI, CDPs, Digital Marketing Practices in 2024 and more!

•  4 Ways Gen AI Can Streamline Your Go-To-Market Strategy
• Redefining Digital Identity: Navigating Changes to Privacy, Commerce, and Ethics
• Why we must Address Confusion and Complexity in the CDP Market
• An Introduction to Digital Marketing for Small Business
• The Path to B2B Growth: Branded Demand
• Experience the Difference: 5 Challenges CXOs Need to Overcome
• Viral Marketing vs. Traditional Marketing: Pros, Cons, and Best Practices
• Best Practices for Ensuring Brand Safety in Programmatic Advertising
• Myths About Domain Authority Issues that Plague Brand Marketers
• What Should Be Your Full-Funnel Approach To Social Media – Factors B2B Marketers Must Consider
• Common Problems with Most B2B ABM Execution Models
• B2B versus B2C marketing: Key Differences and Similarities that matter

 Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 200: B2B buying and selling habits with Raul Murguia, Sr. Dir. of Integrated Marketing for LinkedIn Sales Solutions

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift