Marketing Technology Highlights of The Week: Featuring ON24, Billups, Magnite, Acxiom and more!

By MTS Staff Writer On Feb 28, 2022

What does it take to craft effective storytelling attributes in a complex online marketing environment? Find out more in this week’s martech highlight:

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MarTech Quote-of-the-Week!

Real-time optimization and analytical requirements for the digital marketplace are slowly becoming a prerequisite for traditional media. Advertisers and marketers are asking themselves: if digital can optimize so quickly, why can’t I do the same for my traditional TV or radio campaign? And, more importantly, how can the two work together all the way from strategy and planning to the final ROI determination?–Richard Radzik, VP BVS Sales at Advocado

Top MarTech News of The Week: 21st to 25th Feb

MarTech QnA with the Expert

MarTech Interview with Annie Wissner, CMO at Whispir — Read More!

Marketing and customer-facing teams know that getting the right message to the right person, at the right time is essential. This goal hasn’t changed. However, the way we communicate has changed. Today, it’s about omnichannel, which is the ability to communicate in multiple ways, such as text, phone, email and even video. Communication workflow software facilitates this by automating conversations across all channels. I believe this is more than a trend and will free people and organizations from manual processes and missed connections.–Annie Wissner, CMO at Whispir

MarTech Articles on B2B Social Media Marketing, Data Silos and Its Effects, The Future of Online Forms

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle