What does it take to craft effective storytelling attributes in a complex online marketing environment? Find out more in this week’s martech highlight:

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MarTech Quote-of-the-Week!

Real-time optimization and analytical requirements for the digital marketplace are slowly becoming a prerequisite for traditional media. Advertisers and marketers are asking themselves: if digital can optimize so quickly, why can’t I do the same for my traditional TV or radio campaign? And, more importantly, how can the two work together all the way from strategy and planning to the final ROI determination?–Richard Radzik, VP BVS Sales at Advocado

Top MarTech News of The Week: 21st to 25th Feb

• Billups Acquires Ad Tech Startup Outchart to Advance Programmatic Digital Out-of-Home (OOH) Aspirations
• New ON24 Partner Network Brings Together Leading Sales and Marketing Solutions for Customers
• Magnite Launches Live Stream Acceleration to Help Publishers Effectively Monetize Live CTV Programmatically
• Voximplant Launches Avatar to Help Developers Build AI-powered Communication Workflows
• Treasure Data Announces Omnichannel-First Customer Journey Orchestration Solution
• Acxiom Launches Marketplace to Drive Smarter Campaigns
• Clickatell, a Global Leader in Chat Commerce, Secures $91 Million in Oversubscribed Series C Funding for US Expansion and Product Acceleration
• JamLoop Partners with Data Axle to Power Accurate, Scalable Targeting for CTV Campaigns
• Drip Acquires On-Site Engagement Platform Sleeknote
• Clinch Launches Revolutionary New SaaS Platform, Rebuilding the Entire Advertising Process to Bring Unparalleled Power and Efficiency To Agencies and Advertisers
• LiveRamp Collaborates with Adobe to Enable Omnichannel People-based Targeting and Measurement
• Bloomreach Valuation Soars to $2.2 Billion Following $175 Million Investment Led by Goldman Sachs Asset Management
• Launching Infosys Metaverse Foundry: Service to Accelerate Enterprises’ Ability to Evolve and Execute Strategies for Virtual-Physical Interconnections
• Ad Tech Platform Good-Loop Accelerates US Expansion Plans After Closing $6.1M (£4.5M) Series A Round
• AnyRoad Raises $47 Million to Power Data-Driven Experiences At Scale
• With New Integration, RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer Intent
• Yext Named a WordPress VIP Featured Technology Partner, Releases New WordPress AI Search Plugin
• Crayon’s Fifth Annual State of Competitive Intelligence Report Reveals Increased Investment in Competitive Intelligence as Competition Becomes Fiercer than Ever Before
• Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
• GoFormz Launches Digital Forms Solution on Salesforce AppExchange
• Uberflip Appoints Anastasia Pavlova as Chief Marketing Officer

MarTech QnA with the Expert

Marketing and customer-facing teams know that getting the right message to the right person, at the right time is essential. This goal hasn’t changed. However, the way we communicate has changed. Today, it’s about omnichannel, which is the ability to communicate in multiple ways, such as text, phone, email and even video. Communication workflow software facilitates this by automating conversations across all channels. I believe this is more than a trend and will free people and organizations from manual processes and missed connections.–Annie Wissner, CMO at Whispir

MarTech Articles on B2B Social Media Marketing, Data Silos and Its Effects, The Future of Online Forms

• What is your B2B Social Media Marketing Really Lacking?
• What Does it Take to Avoid Data Silos in B2B Marketing?
• The Mobile Advertising Debate
• Why Blockchain Alone Won’t Solve Today’s Privacy Woes
• Understanding ABM and why it delivers the best ROI
• How Zero-Party Data Is Shaping The Future Of Marketing
• The future of the web form: Conversation rules the world 
• Navigating Global Compliance and Consumer Privacy
• Reevaluating and Adapting Marketing Strategies in a Pandemic World 
• The Challenges of Attribution Analysis in the Metaverse
• How Neural Networks Will Transform the Customer Journey in Digital Marketing
• Why we all love Super Bowl commercials

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle