Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics?
Catch more in this weekly MarTech Series highlight:
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MarTech Quote-of-the-Week!
Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For this reason, I have to reiterate the importance of a technology like marketing automation in today’s market. I believe a marketing automation platform should be at the center of a company’s martech stack.-David Greenberg, CMO at Act-On
Top MarTech News of The Week: 31st May to 04th June 2021
- Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX Through AI
- Drop and Branch Partner to Revolutionize Card-Linked Offer Attribution and Validation
- Ackroo Completes Acquisition of InterActive DMS
- Talkdesk Helps Cabify Fuel Driver Engagement
- Simon Data Scores Top Leader Ranking from G2 for Customer Data Platforms
- Deloitte and Teradata Team to Help Customers Leverage the Cloud, Accelerate Digital Transformation
- Global Report by ON24 Shows Use of Webinars Triples, Driving Digital-First Engagement
- Salesforce and Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization
- Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences
- Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster
- Skillz to Acquire Aarki to Form First Integrated Esports Advertising Platform
- Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform
- Genesys Announces Support for New Instagram Messaging
- Adobe Appoints David Wadhwani as Executive Vice President and Chief Business Officer of Its Digital Media Business
- Gong Raises $250 Million in Series E Funding at $7.25 Billion Valuation
- Alteryx and KPMG LLP Announce Strategic Alliance to Accelerate Data-Driven Business Transformations
- Contentsquare Partners with Accor On Customer Experience
- MessageMedia Announces New Integration For Hubspot For Integrated Text Messaging
MarTech QnA with the Expert
Even as the world re-opens, it’s clear that digital-first, hybrid engagement is here to stay. Hybrid experiences enable more value in reaching, engaging and connecting with customers. With a digital-first, hybrid engagement strategy this will provide a more cost-effective and impactful way of reaching a broader audience. –Steve Daheb, Chief Marketing Officer at ON24
Top Articles on Martech and Customer Experience, The Future of Social Sharing and AR / VR in Marketing!
- Being customer-centric starts with a top-notch employee experience
- How the customer experience will drive MarTech in 2021
- The COVID-19 Vaccine has a Marketing Problem — and Pharmacies Can Help
- Closer Than Ever: The Role of AR/VR In The New Marketing Era
- How Text-to-Speech Narration Can Improve Video Consumption
- The Future of the Digital Value-Exchange Economy
- Moving from Outputs to Outcomes: Martech Consolidation Brings Opportunity to Refocus Content Measurement on Results
- AR: The Future Of Social Sharing Apps
- 3 Biggest MarTech Mistakes to Avoid
- Creating A Work Culture That Drives Employee Engagement: Featuring Meg Riat, Human Resources Director, Leaseweb USA
- Customer Experience Software to Drive your Customer Experience Goals
- What are the Benefits of Relationship Marketing Platforms?
- MarTech Interview with Euan Blair, CEO at Multiverse
- MarTech Interview with Julias Černiauskas, CEO at Oxylabs.io
- MarTech Interview with Isobel Peck, Chief Marketing Officer at Informa Connect
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