Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics?

Catch more in this weekly MarTech Series highlight: 

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MarTech Quote-of-the-Week!

Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For this reason, I have to reiterate the importance of a technology like marketing automation in today’s market. I believe a marketing automation platform should be at the center of a company’s martech stack.-David Greenberg, CMO at Act-On

Top MarTech News of The Week: 31st May to 04th June 2021

• Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX Through AI
• Drop and Branch Partner to Revolutionize Card-Linked Offer Attribution and Validation
• Ackroo Completes Acquisition of InterActive DMS
• Talkdesk Helps Cabify Fuel Driver Engagement
• Simon Data Scores Top Leader Ranking from G2 for Customer Data Platforms
• Deloitte and Teradata Team to Help Customers Leverage the Cloud, Accelerate Digital Transformation
• Global Report by ON24 Shows Use of Webinars Triples, Driving Digital-First Engagement
• Salesforce and Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization
• Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences
• Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster
• Skillz to Acquire Aarki to Form First Integrated Esports Advertising Platform
• Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform
• Genesys Announces Support for New Instagram Messaging
• Adobe Appoints David Wadhwani as Executive Vice President and Chief Business Officer of Its Digital Media Business
• Gong Raises $250 Million in Series E Funding at $7.25 Billion Valuation
• Alteryx and KPMG LLP Announce Strategic Alliance to Accelerate Data-Driven Business Transformations
• Contentsquare Partners with Accor On Customer Experience
• MessageMedia Announces New Integration For Hubspot For Integrated Text Messaging

MarTech QnA with the Expert

Even as the world re-opens, it’s clear that digital-first, hybrid engagement is here to stay. Hybrid experiences enable more value in reaching, engaging and connecting with customers. With a digital-first, hybrid engagement strategy this will provide a more cost-effective and impactful way of reaching a broader audience. –Steve Daheb, Chief Marketing Officer at ON24 

Top Articles on Martech and Customer Experience, The Future of Social Sharing and AR / VR in Marketing!

• Being customer-centric starts with a top-notch employee experience
• How the customer experience will drive MarTech in 2021
• The COVID-19 Vaccine has a Marketing Problem — and Pharmacies Can Help
• Closer Than Ever: The Role of AR/VR In The New Marketing Era
• How Text-to-Speech Narration Can Improve Video Consumption
• The Future of the Digital Value-Exchange Economy
• Moving from Outputs to Outcomes: Martech Consolidation Brings Opportunity to Refocus Content Measurement on Results
• AR: The Future Of Social Sharing Apps
• 3 Biggest MarTech Mistakes to Avoid
• Creating A Work Culture That Drives Employee Engagement: Featuring Meg Riat, Human Resources Director, Leaseweb USA
• Customer Experience Software to Drive your Customer Experience Goals
• What are the Benefits of Relationship Marketing Platforms?
• MarTech Interview with Euan Blair, CEO at Multiverse
• MarTech Interview with Julias Černiauskas, CEO at Oxylabs.io
• MarTech Interview with Isobel Peck, Chief Marketing Officer at Informa Connect

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