2022 was an exciting year for the B2B martech domain and it will be interesting to stay atop of the latest trends as the new year (2023!) unfolds. Until then, catch the latest in B2B marketing and martech from our latest weekly highlight:

____________

MarTech Quote-of-the-Week!

Using the data sources available ensures that you are not wasting advertising dollars on a broad audience that won’t connect with your brand message and ultimately take action.

–Rachel Dillon, EVP Sales and Marketing at Strategus

Top MarTech News of The Week: 26th December to 30th December

• Samaaro Raises Seed Funding to Empower B2B Event Marketers
• Shopify Partners with Bridgeline to Offer New Prescriptive Marketing Dashboard
• BC Partners Enters Agreement to Acquire Leading Account Based Marketing Platform Madison Logic

MarTech QnA with the Expert

Marketing as a function has changed dramatically in the last ten years requiring a variety of skills which often present in different personalities. Building a great team for me is about balancing these skills and personalities to include experience, analytical rigor, strong execution, passion for the business we are in and of course creativity.

–Rachel Kavanagh, CMO at Siren

MarTech Articles on Data Best Practices, Ad Tech Trends, Customer Success Tips and more!

• Part One: Predictions for Why 2023 Will Be the Year of Customer Success
• 2023 will be a Huge Year for Digital Revenue Growth Despite Economic Headwinds
• Top 10 Marketing Agency Metrics To Measure
• Upskilling Programs Are The Key To A More Diverse Marketing Team
• Interpreting Data: Best Practices For Creating Strategies That Capture Traveler Demands
• Ad Tech Trends for 2023
• The Rise of “Zoomers”: How Digital Engagement Platforms Have Changed The Business World
• Data Privacy Implications for Online Advertisers
• Benefits of Native Ads in Today’s Digital Marketing Mix
• Metaverse and B2C Brands: 2022 Highlights
• Biggest Tech Acquisitions and Funding Highlights from 2022

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari

Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks