Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM

Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch of Salesforce Blockchain, extending the technology to its CRM solution. The company wants to break the traditional ceiling of CRM products by delivering a fast and seamless data-compliant Marketing Automation platform.

In their official press release, Salesforce announced Blockchain CRM that allows customers to deploy a complex network of Blockchain-powered CRM workflows, contacts, apps and commerce in a code-free environment. Salesforce Lightning powers the blockchain CRM. This new Marketing Technology is developed in partnership with the open source Blockchain technology provider, Hyperledger. The MarTech leader confirmed that Trailblazers from the Arizona State University, IQVIA, and S&P Global Ratings are already using the Salesforce Blockchain CRM platform.

Could Blockchain technology prevent a situation like what happened this month with Salesforce Pardot? We will find out in the coming weeks.

In the last few weeks, Salesforce may have understood the importance of having Open Sourced community and Blockchain/crypto models – especially after its Pardot Marketing Automation unit was routed and blacked out for few hours by the Company due to technical reasons.

What Salesforce Blockchain CRM Brings to the MarTech Landscape?

Salesforce Blockchain is laced with high-end code-free CRM features. It directly adds low-code blockchain apps to ensure higher data governance and transparency for smooth and seamless Marketing Automation. At the same time, Salesforce has also announced the availability of their Lightning Web Components. Salesforce LWC is the company’s JavaScript framework that makes it easy for millions of developers to build apps on the Lightning Platform. Now, Salesforce developers everywhere can build fast, secure and portable web components on the development stack of their choice.

How Salesforce Blockchain CRM Breaks the Traditional CRM Mold?

Salesforce Blockchain CRM will help customers to create trusted and verified Partner Networks. Built on the open source technology of Hyperledger Sawtooth and deeply customized for Salesforce Lightning, Salesforce Blockchain lowers the barrier for creating trusted partner networks. Salesforce Blockchain enables companies to easily bring together authenticated, distributed data and CRM processes.

With Salesforce Blockchain anyone can:

Build Networks with Clicks

Easily build and maintain blockchain networks, apps and smart contracts—unique to every business—using Salesforce’s powerful low-code capabilities. Customers can now create and share a blockchain object in the same process as any CRM data object—with clicks, not code.

Automate Data with Lightning Platform

Make blockchain data actionable through native integration with Salesforce. Layer complex blockchain data on top of existing sales, service or marketing workflows like search queries and process automation. Even more, companies can now run Salesforce Einstein-powered Artificial Intelligence algorithms that integrate blockchain data into sales forecasts, predictions and more.

Engage Partners Easily

Lower the barrier to entry for partners, distributors and intermediaries to leverage Salesforce Blockchain. Companies can now pull in APIs, pre-built apps and integrate any existing blockchains with Salesforce. With an intuitive engagement layer, companies can also easily interact with and add third parties to their blockchain with a few clicks and a simple authentication—creating trust networks.

The Role of Hyperledger in Salesforce Blockchain CRM

It would be unfair to leave out Hyperledger and their team in MarTech. Currently, Hyperledger already incubates and promotes a range of business blockchain technologies. These include:

  • Distributed ledger frameworks
  • Smart contract engines
  • Client libraries
  • Graphical interfaces, utility libraries and sample applications.

The Hyperledger greenhouse strategy encourages the re-use of common building blocks and enables rapid innovation of DLT components.

Some of the notable Hyperledger Blockchain Frameworks are Hyperledger Fabric, Hyperledger Aries, Hyperledger Grid and Hyperledger Iroha. We have already revealed that Salesforce Blockchain is built on Hyperledger Sawtooth.

What is Hyperledger Sawtooth?

Hyperledger Sawtooth is a modular platform for building, deploying, and running distributed ledgers. This Blockchain framework includes a novel consensus algorithm, Proof of Elapsed Time (PoET), which targets largely distributed validator populations with minimal resource consumption.

Watch this video to learn more about Hyperledger Sawtooth

We would wait for Salesforce executives to comment on their product roadmap for Blockchain CRM. We expect the Salesforce CRM customers and Salesforce Developer community to embrace Blockchain and crypto techniques to further boost their business growth.

*This news was announced at Salesforce TrailheaDX, Salesforce’s fourth annual developer conference.

To participate in our editorial sections, write to us at news(at)martechseries(dot)com.

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