Search Engine Optimization (SEO) tools are especially important for any online business looking to improve conversion rates. By helping improve the ranking on the leading SERPs, SEO tools enable enterprises to establish a robust online presence.

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If you are an entry-level marketer, then here are some of the most popular SEO tools which you must learn to  master:

1. Yoast SEO 

This is a very popular SEO tool that WordPress users generally use. This is a free tool that can be used to edit the URLs and analyze the meta-tags used in the article to avoid duplication of content. The premium version of this tool allows users to manage videos, news, and various other aspects of MarTech. Yoast SEO is very easy to use, provides a readability score that helps fix mistakes in your content, and acts as a proofreader, which indicates the wrongly spelled keywords. The tool also helps to shorten the sentences and identify grammatical errors. The major problem with this SEO tool is that it does not understand the intent of your content, which in turn wastes your time in correcting your keywords.

2. Answer the Public 

This is a keyword search engine that allows you to type in keywords, phrases, etc., of your interest to find out what the users are searching for exactly. The content can then be created accordingly. The questions that users are asking are shown in the form of a graph and pie chart. This tool is excellent for identifying new topic ideas, allows you to save the data easily using a CSV format, and provides a visual diagram. However, the tool does not provide you with keyword search volume data, and there are no keyword metrics available. The free version of the tool is great, but it also limits you to search a keyword three times. After the third search, you will have to upgrade to the premium version.

3. MozBar 

This free SEO tool works like any other SEO analyzer, but the unique feature of this tool is that – it gives you visibility in real-time. Any website that you visit will be immediately analyzed. This tool’s keyword tracking is exceptionally reliable. Search metrics are the best in the SEO industry. Analysis of the competitors is on point, and the campaign dashboard tracks your success over time. The major issue with this tool is the interfaces that are difficult to use, and the crawls/campaigns have a limit according to the cost of your premium membership.

4. Ubersuggest 

This is a tool developed by a well-known content creator, Neil Patel, where you can search for long-tail keywords. These long-tail keywords are part of the primary keyword. This SEO tool is one of the best values for money, and even if you are using the free version, you have access to all the different features. The downside of this tool is that it does not show the competitors’ analysis which is very important to know if your SEO tactics are working.

5. SEMrush 

This tool allows you to get premium insights to your websites in the 7-day free trial. During this period, you can look up the top-performing keywords, paid search ranking, and ad traffic. The tool provides a great competitor analysis, paid and organic keywords; the audit of the site is excellent, and it manages the website’s overall SEO perspective. The drawbacks of the tool are the pricing being expensive, uncategorized features that make it harder to navigate, and limited listing management.

6. Browseo

This SEO tool is unique as it does not give you the report or ranking of your website. Instead, this tool allows you to view your website without the CSS design element, exactly how Google views any website. The multiple social media accounts are easy to log in to as the tool provides you with a one-click login option, and you can join any conversation at any time. Finding forums and getting backlinks are completely dependent on your preferences.

7. Panguin Tool 

Google analytics is constantly changing, this tool allows you to see if an update in Google analytics had any impact on your SEO performance. The tool is easy to use and understand, and intuitive, but this is not a complete SEO tool.

8. SimilarWeb 

The SEO performance’s main objective is to increase the website’s rank. This tool allows you to compare your website’s ranking with your competition’s ranking. It helps you analyze if your keywords are performing or not and accordingly modify your SEO strategy to keep you ahead of your competition. This tool allows you to access the traffic share of leading brands and is easy to use. The graphs are easy to read with the visualized data. The tool is a bit expensive for small businesses to afford.

Search Engine Optimization is an ongoing process and requires regular tweaking of content plans for desired results. With the help of these recommended tools, you can efficiently manage your SEO campaigns and yield desired results.

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