The Mobile Advertising Debate

There is an endless debate when it comes to mobile advertising, and mostly this revolves around the effectiveness of mobile advertisement against other forms of advertisements. 

While it is incorrect to say that conventional forms of advertising are reducing in popularity, mobile advertising has taken over in a big way.

Yet marketers still raise questions and concerns about digital advertising tactics and goals.

Someone in marketing once quoted, “you cannot find the right answers for the wrong questions”. The ad you create must be according to the interests of your key audience. This is the truth, and the only way to make your way to the heart of your consumers. 

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Mobile advertising is a priority choice of marketers because: 

• It reaches people irrespective of their age, location, or time. 

• With mobile marketing, one can target specific demographics.

• Mobile marketing offers a great way to engage with the audience. 

• Marketers can share positive experiences

A few brands have raised the bar high by strategically putting their digital ad in the market. Let us talk about a few brands here. 

• Snickers

With the tagline, “you are not you when you are hungry – and neither your music taste. Stop being forgetful”. Snickers made a mark in the mobile ad arena.  The strategic mobile ad in the collaboration with Spotify targeted users listening to specific genres of music usually outside their music taste. 

The campaign drove huge sales of Snickers from music listeners. 

• Chapstick

Striking a partnership with Pandora, the brand created a mobile advertising campaign to build a further strong relationship with customers. 

Chapstick ran a full-screen, banner along with audio advertisements on radio streaming platforms where users continuously heard discussions about the brand. 

• Ponds

Ponds is a popular beauty brand and it wanted to promote its new line of acne face wash in Indonesia. The challenge here was that the market was already saturated with beauty brands and products, and so the brand needed to create an innovative advertisement. 

The brand nailed it using AR face detecting advertisement. The ad utilized the front cameras of users’ phones to scan their faces and suggest which areas of their faces needed attention. 

The average engagement of the ad was 39 seconds and around 39000 people interacted with the ad. 

• Netflix

Recently this brand launched a mobile campaign to promote Season 3 of their popular show Black Mirror. 

The brand could successfully create an online buzz by making the mobile screen appear to have a realistic crooked screen with a spooky message. 

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Today, marketers can tap into more potential with the help of mobile advertising.

While not a lot is done manually through mobile ad dashboards, the following are the top platforms that help: 

• Growth FullStack

Growth FullStack is an empowering tool for mobile ad developers. It not only enables a privacy-first world but also lets the marketers continue with their marketing analytics goals. It is a tool for enterprises of all sizes. 

• Adikteev

Essentially a user activation platform, Adikteev is the leading app re-engagement platform for performance-driven marketers. With the help of Adikteev, mobile marketers can increase retention, reacquire users and drive incremental revenue. 

• Kevel

With the help of Kevel, you can create your ad server within a week. The app lets you build custom ad platforms for native ads, sponsored listings, and more. The app offers you an API, making it easy to monetize your ad with user-friendly features. With clients like Yelp, Slick Deals, OfferUp, Kevel is quite in demand in the market. 

• Mobupps

Mobupps is a full-stack programmatic ad solution for top-tier branding advertisers. The app offers features for targeting media supply in the most efficient way to increase ad monetization. The team behind the app follows a local approach and so, they can offer consistent coverage around the world. 

• Zoomd

The platform is dedicated to helping mobile advertisers and publishers to achieve their KPIs with the help of a performance-based advertising platform. It offers various business models to choose from, fraud detection, effective mobile measurement solutions, saves countless resources by managing all campaigns under one screen, and many more features. 

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Final Word

Undoubtedly, mobile is the future of marketing and advertising. More money is going to revolve around mobile and smart device campaigns. Mobile advertising is already the key driver for growth, and the trend will get stronger with time.