Marketing Technology Highlights of The Week: Featuring Wyng, Clearbit, Similarweb, Yahoo and more!

Establishing a stronger trust-based business-customer relationship where marketers capitalize the use of first-part data is critical to long term brand success; catch some of the top tips and insights based on how leaders in martech and marketing undertake this from this week’s MarTech higlights:

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MarTech Quote-of-the-Week!

The mistake most companies are making is hiring a team of Customer Success Managers and calling it a day. Every sophisticated SaaS company realizes that Customer Success is about the entire customer journey—from Product Development to Marketing to Sales to Onboarding to Support to Customer Success to Renewals and Expansion. To be successful, all these teams need to work together. But at most companies, the proverbial “left hand” and “right hand” don’t talk to each other resulting in a fragmented customer experience which then leads to churn and lower NRR.Nick Mehta, CEO at Gainsight

Top MarTech News of The Week: 14th Feb to 18th Feb

MarTech QnA with the Expert

MarTech Interview with Eugene Becker, General Manager and Executive President of Global Data and Identity Products at Acxiom
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The marketing game is all about customer understanding. No matter the tactic, if you don’t understand your customers, and those you’d love to have as customers, your marketing is likely to fall short at best and risk alienating customers at worst.Eugene Becker, General Manager and Executive President of Global Data and Identity Products at Acxiom

 

MarTech Articles on Visual Intelligence, Data Privacy, Value-based Marketing and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic

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