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Some 2019 logo redesigns were more popular than others. Consumers prefer the new Slack and Lord & Taylor logos but liked the old Facebook, Yahoo, Sears, and Zara logos People overwhelmingly like Facebook's old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. Just 20% of consumers, however, prefer the redesigned logo. The new logo…

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the fashion retailer, was able to predict the location of over 3.1 million subscribers within the last…

Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and I am senior vice president of product management at Return Path. In my role, I set the strategic direction for Return Path’s product portfolio by leveraging input from customers and analyzing market trends. I joined Return Path in 2014 and have led product teams in email optimization, consumer insight, and data. You may catch me at conferences or events as I am active in the email community as well as the product management…

A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext's Business and Operations in Europe Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext Europe, bringing her technology and marketing leadership to the company's rapidly growing European footprint. Sturgis is Yext's Chief Client Officer, and has been a leader at Yext for nearly eight years, during which she has held a variety of executive roles, including leading Sales,…

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups' innovations and technologies across their respective industries. Red Herring's Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and…

NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named Bob Ivins as chief data officer. In the newly created role, Ivins will be responsible for developing and extending the company’s advanced television and media offerings, helping brands intelligently connect with viewers across NCC’s unparalleled collection of linear and addressable inventory. Ivins will report directly to Nicolle Pangis, president and CEO of NCC Media. “Due to its…

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of the most famous social network is advertising. That’s how Facebook made $16 billion in profit on revenues of $40.7 billion in 2017. And that’s how the whole digital advertising ecosystem works; it’s a $330 billion market worldwide. Zuckerberg explains that Facebook doesn't sell user…

Continues the Rapid Expansion of Its Programmatic Advertising Business into the Fast-Growing Chinese and Indian Markets engage:BDR has announced that it has signed agreements with two of Asia’s largest programmatic advertising companies to integrate them into the engage:BDR programmatic platform. The first of the two Company’s is Chinese based Yeahmobi and the second has requested that its identity remain confidential for commercial reasons. The projected 2018 calendar year revenue for these two contracts is AUD $4…