Yahoo

Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization Yahoo announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad…
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Yahoo and Tubi partner to offer CTV streaming inventory and open demand via Yahoo DSP, simplifying the CTV planning and buying process Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough…
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Seasoned Executive Brings Over Two Decades of Technology and Media Experience Positions the New Yahoo to Grow its Iconic Brands, Drive Value Creation, and Innovate Across its Massive Portfolio of Digital Properties Yahoo, Inc. has…
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Yahoo breaks ground on immersive NFTs and debuts cutting edge experiences, reimagining the consumer journey for fashion fans Yahoo, a premier global media and technology company, is proud to return as the Official Innovation…
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The company’s cookieless ID continues to scale as advertisers seek to balance addressability & consumer trust; NCSolutions, IRI, mParticle and more sign on Yahoo is growing its sustainable and people-first identity footprint through…
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Ramirez brings over 15 years of technical and client service experience to new leadership role Integral Ad Science , a global leader in digital media quality, announced that Jose Ramirez will join the company as SVP, Technical Customer…
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“Culture fit” isn’t just a term used in recruiting. Emails possess or lack culture fit, too. Take, for example, a brand that wants to promote its product in a new region. They want their emails to stand out and are experimenting with punchy…
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Partnership with Dun and Bradstreet ensures small businesses find verified B2B leads with guaranteed results or their money back Bizconnect, a global B2B search engine dedicated to connecting businesses and organizations worldwide, emerged…
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Expansion of the Yahoo News XR Partner Program and Immersive Platform continues Yahoo’s rise as the leader in 5G next gen XR storytelling Today, Yahoo, a leader in innovation, content and commerce, announced legacy entertainment trade The…
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DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their…
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Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech…
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Advertisers gain access to all formats and buy types through a single offering  Verizon Media announced the launch of its expanded DSP, bringing programmatic, premium and now its full native marketplace inventory, formats, targeting and…
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Verizon Media today announced the launch of three new resources that developers and data teams can use to organize and better understand publicly available COVID-19 data. The resources include a dataset, API, and dashboard that help…
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Some 2019 logo redesigns were more popular than others. Consumers prefer the new Slack and Lord & Taylor logos but liked the old Facebook, Yahoo, Sears, and Zara logos People overwhelmingly like Facebook's old logo, according to a new…
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Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the…
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A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext's Business and Operations in Europe Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext…
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Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands,…
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Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful…
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MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a…
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