Yahoo

Marriott debuts the hospitality industry's first global omnichannel media network, enabling advertisers to deliver curated experiences to millions of travelers Marriott International, Inc., today announced the launch of the Marriott…
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Consumer product and technology veteran joins Yahoo to oversee the company’s industry-leading business and finance platform Yahoo today announced the appointment of Tapan Bhat to President and General Manager of Yahoo…
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Robin Andruss Brings Global Privacy and Data Protection Experience from Yahoo, Google and Trustarc to New Role Skyflow announced that Robin Andruss, formerly Twilio’s Data Protection Officer and Director, Global Privacy Governance, has…
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Cross Screen Media taps Yahoo as first programmatic partner to enable new measurement tool, ScreenImpact Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm…
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AVOD leader will also adopt Yahoo’s future-proof identity solution, Yahoo ConnectID Yahoo announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original…
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25-year DEI and media veteran to lead expansion of global diversity and inclusion strategy Yahoo, the global media and tech company, announced the appointment of Alicin Reidy-Williamson to Chief Diversity & Culture Officer,…
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Establishing a stronger trust-based business-customer relationship where marketers capitalize the use of first-part data is critical to long term brand success; catch some of the top tips and insights based on how leaders in martech and…
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Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs Yahoo, the premier global media and technology company, today announced the launch of Next-Gen Solutions for web, an advanced…
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Yahoo forges strategic partnerships and expansions to drive growth in top-performing media environment Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a…
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EXL , a leading global analytics and digital solutions company, today announced the appointment of Jennifer Lemming as Chief Marketing Officer. Charged with accelerating EXL’s data-driven transformation agenda, Lemming will help marshal the…
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Industry Veterans Katie Long and Amit Nigam Join Beachfront To Accelerate Company Growth and Innovation Across all Mediums of Television including CTV, VOD, and Linear Beachfront, the convergent TV advertising platform, has announced the…
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BuzzFeed partners with Yahoo to provide preferred access for programmatic advertisers; BuzzFeed will also adopt Yahoo’s identity solutions Yahoo today announced the expansion of its strategic partnership with BuzzFeed, a leading…
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Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October,…
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For marketers and sales teams to drive faster closures and optimize their efforts, it is important to not only understand who their buyers are but also who and what influences their decisions; find out more from this latest martech weekly…
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Merkle’s Merkury platform is now interoperable with Yahoo ConnectID Yahoo today announced an expansion of its long standing partnership with Merkle, the leading technology-enabled, data-driven customer experience management…
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Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization Yahoo announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad…
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Yahoo and Tubi partner to offer CTV streaming inventory and open demand via Yahoo DSP, simplifying the CTV planning and buying process Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough…
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Seasoned Executive Brings Over Two Decades of Technology and Media Experience Positions the New Yahoo to Grow its Iconic Brands, Drive Value Creation, and Innovate Across its Massive Portfolio of Digital Properties Yahoo, Inc. has…
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Yahoo breaks ground on immersive NFTs and debuts cutting edge experiences, reimagining the consumer journey for fashion fans Yahoo, a premier global media and technology company, is proud to return as the Official Innovation…
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The company’s cookieless ID continues to scale as advertisers seek to balance addressability & consumer trust; NCSolutions, IRI, mParticle and more sign on Yahoo is growing its sustainable and people-first identity footprint through…
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