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Wyng

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…