New templates are designed to help digital product teams learn from customers faster and earlier in the process with human insight, ultimately de-risking decisions without slowing them down.

UserTesting , a leader in video-based human insight, announced the availability of new test templates for the UserTesting Human Insight Platform that help companies de-risk the digital product development process, make smarter decisions earlier in the process, and drive results like increasing customer retention while reducing costs. With UserTesting’s new templates, product teams can identify and validate ideas, concepts, prototypes, and experiences before devoting precious development cycles and costs associated with sprint cycles and failed product launches. Organizations have an abundance of data about what their customers are doing, but often don’t know what is driving customers’ decisions or why. UserTesting helps them quickly identify the challenges and make the right business decisions, which can be critical during periods of fluctuating market conditions.

“Truly understanding customer data and insights provides significant benefits and market leadership opportunities for companies as they create new products and services in today’s market”

Rather than getting trapped building products and services that are not going to sell, and impact budgets with having to spend money on re-work, digital product teams can identify where there is opportunity to innovate, differentiate, or target unmet needs with help from UserTesting’s new templates. Additionally, UserTesting provides greater clarity into customers’ perceptions and changing behaviors, as they can observe customers interacting with any digital experience anytime and anywhere, and this provides greater confidence in the development process.

This UserTesting template bundle is ideal for digital product teams and includes pre-built test plans that help them:

• Discover and rank customer problems more quickly and accurately
• Learn about customers’ pains and gains earlier
• Prioritize new features to build what customers are looking for
• Validate concepts earlier in the product development cycle

Organizations can use UserTesting’s pre-built sample questions as-is or customize the templates to address their specific business needs. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from a company’s own network of customers, partners, and employees.

“Truly understanding customer data and insights provides significant benefits and market leadership opportunities for companies as they create new products and services in today’s market,” said Janelle Estes, Chief Insights Officer of UserTesting. “UserTesting helps companies prioritize their roadmaps to maximize the creation of new products and services, while mitigating risks and reducing costs of production. UserTesting can help steer companies towards creating what customers are looking for, building value, and ensuring better returns to help grow the business, before wasting time and money going down a path nobody wants.”

The new templates focused on mitigating risk in product development add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.

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