MarTech Series - Marketing Technology Insights

Latest Catchpoint Platform update adds capabilities that accelerate time to detection, improve automation capabilities, and further expand its already leading Global Observability Network. Catchpoint, the innovation leader in…
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All-in-one UGC platform improves and expands in booming UGC marketplace JoinBrands, the leading influencer marketing and user-generated content (UGC) platform, has unveiled new updates, optimizing the system for the upcoming holiday…
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Despite spending millions of dollars on bot management, a single bot attack costs 38% of companies $500,000 or more New survey results by Kasada, the pioneers transcending bot management by countering the human minds behind automated…
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New Generative AI capabilities can unlock value for clients through streamlined solutions, and deeper, data-driven insights Deloitte announced it is strategically expanding its practices for SAP Business Technology Platform (SAP BTP) to…
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Integration will enhance audiences across screens for advertisers Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance without relying on…
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"Insight Streams" leverages Generative Agents that synthesize millions of customer conversations into impactful business insights and transformative trends Pathlight, the leader in Large Language Model (LLM)-based Conversation Intelligence…
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Through this collaboration, Snowflake third-party data providers will monetize their assets across The Trade Desk platform Narrative I/O, a leader in data collaboration, announced a collaboration with Snowflake, the Data Cloud company, to…
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De Vet brings 20+ years of global sales experience at organizations including Acquia and Sitecore to role Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers, and marketers, announced it has named…
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IAS will now bring viewability and invalid traffic measurement to Instacart Ads, reaching more than 5,500 brands leveraging Instacart Ads Integral Ad Science, a leading global media measurement and optimization platform, today announced a…
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Preannounces Preliminary Third Quarter 2023 Results OptimizeRx adds new, proven, profitable technologies to become the most comprehensive healthcare marketing platform in the nation. Consolidated revenue run rate will…
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