MarTech Series | MarTech News, Views and Interviews

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PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact

Globe Newswire December 12, 2024

GroupM, WPP’s media investment group, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global partnership to enhance GroupM Premium Marketplace (GPM), a unified programmatic market aimed

GMS Launches Generative Response Ads, Pioneers Real-Time Conversations Within Ads with PH firm AdSpark

MarTech Interview with Luciano Escudero, VP of Media Engineering at Globant

AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship

Adlook & FreeWheel Team Up to Enhance Marketers’ Access to Premium Supply

AI/ML:

AssistantAI Debuts on StructuredWeb’s ChannelGPT Platform

Business Wire October 22, 2024

RAD Intel Launches State-by-State Functionality to Empower Brands and Agencies with Precise, Localized Marketing Insights

PRNewswire October 22, 2024

Ramdam Raises $3.15 Million to Scale its AI-Powered Creator Ad Platform, Boosting Performance for Brands

Business Wire October 22, 2024

Comcast Technology Solutions Debuts Next-Gen Cloud TV Platform for Broadcasters and Video Service Providers Across the Globe

SundaySky Launches Generative AI Media and Advances AI Copilot, Further Simplifying Video for Businesses

Business Wire October 22, 2024

Interviews In Focus:

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Interviews

MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely

Paroma Sen May 19, 2022

MarTech Interview With Rachel Meranus, CMO at Transfix

Paroma Sen May 18, 2022

MarTech Interview with Poorvi Shrivastav, GM and VP of Service Hub at HubSpot

Paroma Sen May 17, 2022

Joseph Lospalluto-MarTech Interview-ShowHeroes Group

MarTech Interview with Joseph Lospalluto, Country Manager, US, ShowHeroes Group

Paroma Sen May 16, 2022

Guest Articles in Focus:

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Guest Authors

Demystifying Data Clean Rooms: a Guide for Brands

Jonathan Joseph October 18, 2023

9 ways marketing and comms can use AI to boost employee engagement and productivity

Jordan Zaslav October 18, 2023

Sitetrail Upgrades Its Fastest WordPress Hosting Plans with PPC, PR, and WooCommerce Tools

Odi Ventouri October 17, 2023

The Tinderisation of Content Creation: What Becomes of Human Touch?

Ajay Khari October 17, 2023

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