Aunalytics Vice President Ryan Wilson to Address How Community Banks Can Leverage Their Data to Gain a Competitive Edge at The ONE Conference

Leading Data Platform Provider Will Showcase Daybreak for Financial Services Solution at Illinois Bankers Conference

Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that its Vice President of Client Relationships, Ryan Wilson, will present at the Illinois Bankers’ The ONE Conference to be held March 3-4, 2022 at the Embassy Suites in East Peoria. Wilson’s presentation, Using Advanced Data Analytics to Personalize Customer Intelligence and Achieve Competitive Advantage, will take place on March 3. Aunalytics will also feature Daybreak™ for Financial Services, its advanced data analytics solution for midmarket banks, at the Illinois conference.

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Daybreak for Financial Services offers midsize banks and credit unions the ability to gain customer intelligence to grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.

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With daily insights powered by the Aunalytics cloud-native data platform, industry intelligence, and smart features that enable a variety of analytics solutions for fast, easy access to credible data, financial services organizations should be able to take data-driven actions such as:

• Target the right customer at the right time
• Target market more efficiently to a subset of customers and prevent waste
• Target high value customers for continued growth
• Reach out to customers who are not using or getting the most value out of current purchases to prevent attrition
• Win business away from competitors to expand revenue

“It is increasingly difficult for financial organizations to leverage their data and gain customer intelligence that drives higher business value,” said Ryan Wilson, Vice President of Client Relationships, Aunalytics. “Midmarket banks and credit unions in particular aren’t in a position to ‘out tech’ their large national counterparts. Aunalytics provides the data platform and advanced analytics solutions they need, delivered in a side by side model that couples technology with talent and helps them achieve a competitive advantage.”

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