Bubblehouse brings NFTs to New York Fashion Week

Bubblehouse, the first eco-friendly and social NFT marketplace partnered with designers, Altuzarra and Markarian to create their first NFTs, which debuted at New York Fashion Week

During New York Fashion Week, Bubblehouse launched two partnerships with luxury fashion brands, Altuzarra and Markarian. Integrating collectable NFT experiences into their shows, Altuzarra and Markarian surprised guests with limited edition, brand-inspired NFTs available exclusively on Bubblehouse via a special QR code on site.

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At the Altuzarra show on Sunday, February 13th, guests were given a physical copy of Moby Dick, which inspired this season’s collection along with a personal note from Joseph Altuzarra and inspiration imagery – each package wrapped in a print from the show’s collection. Bubblehouse created three digital NFT versions of these, each a different colorway with varied levels of collectability. “For me, it was exciting to be able to take things that are so connected to Altuzarra, within a specific moment in time, and have them immortalized as digital art pieces that can connect the physical show to the digital world creating an extended sense of community. Working with Bubblehouse for our recent show allowed us to reimagine what the future of Altuzarra touch points could look like and ultimately allowed us to be creative with a new medium,” said Joseph Altuzarra.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e0b38d1f-4d67-4e7b-baf6-9cf09fd553bb

At the Markarian show on Monday, February 14th, the brand took a similar approach by creating one exclusive NFT inspired by the collection’s signature embellishment. The Markarian NFT was imagined as a moving jewel box that opened to reveal multi-colored crystal beads with 300 editions available for collecting. “Developing Markarian NFT’s with Bubblehouse has been a creative process – offering a new form of access to our consumers (and future consumers), interacting with the brand’s culture in an exciting way. Bubblehouse is the only environmentally responsible NFT creator which resonated with us, along with the ease in which you can navigate the NFT world through its platform. We’re looking forward to the sense of community we are creating together for fashion fans everywhere,” said Alexandra O’Neill of Markarian.

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