o9 Solutions Inc., a leading enterprise AI software platform provider for transforming planning and decision-making, reported a 97% increase in Q3 2021 bookings, which translates into an almost three-fold increase in year-to-date bookings compared to the same period in 2020. These results show o9’s continued strong growth momentum.

Marketing Technology News: A “Smart” Reward Program Tech Solution Has Wide Appeal and…

“o9’s continued diversified growth is a true testament to the power of the o9 Digital Brain platform, which has been built from its inception to fundamentally transform planning and decision making across the enterprise for a wide range of industries, company sizes, and planning use-cases”

Upsells to existing customers drove 20% of the bookings activity year-to-date at o9. This included clients that expanded their initial purchase multiple times within the year, reinforcing the rapid value proposition delivered by o9’s platform. EMEA and APAC were strong contributors to bookings in Q3, signaling o9’s growing market share within these regions. New customer bookings in Q3 2021 were well diversified across a range of enterprise sizes and o9’s core verticals with significant strength in manufacturing.

During the quarter, the company had successful deployments in new industry verticals, including one of the largest global telecom companies and a large global pharmaceutical company. There were new deployments at one of the largest beverage companies in the world, where o9 is replacing a global legacy planning solution. Overall, the quarter saw customer deployments across demand, supply chain, integrated business planning, and commercial planning – reaffirming the flexibility of the platform to deliver value for a variety of planning and decision-making use cases across the enterprise.

o9’s talent pool continues to increase and broaden. The company’s global employee count is approaching 1,500, with significant additions in the delivery and implementation teams to support the rapid client growth. The company also continued to leverage its industry reference models to enable rapid and efficient time-to-value for its clients across a range of industries.

Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales

“o9’s continued diversified growth is a true testament to the power of the o9 Digital Brain platform, which has been built from its inception to fundamentally transform planning and decision making across the enterprise for a wide range of industries, company sizes, and planning use-cases,” said Chakri Gottemukkala, co-founder and CEO of o9. “Although we are in the early stages of enterprises adopting digital operating models, the growing momentum of our client wins and expansions continues to validate our vision and the value that our platform can deliver for companies across industries.”

Igor Rikalo, President and COO of o9, said, “To nearly double our Q3 bookings compared to the previous year is a major milestone for o9. It underscores our unwavering commitment to helping companies run more intelligent and resilient supply chains with our AI-enabled, cloud native platform that allows for advanced scenario modeling, optimized demand planning, improved automation, and analytics and collaboration. We look forward to building on this momentum through the rest of 2021 and beyond.”

Key highlights during Q3’21 included:

• o9’s platform is available on Google Cloud Marketplace as the first and currently only integrated business planning software platform.
• Featured as a leader in the 2021 POI Enterprise Planning Panorama report for its robust Trade Promotion Optimization solution and rich Revenue Generation Management analytics.
• Announced that Pirelli and o9 Solutions will partner for the digital transformation of Pirelli’s Integrated Business Planning.
• o9 was ranked 728 in 2021 Inc. 5000 with three-year revenue growth of 674%.

Marketing Technology News: Amazon Advertising Agency Clear Ads Founder George Meressa…