The Business Research Company’s Sports And Arts Promoters Global Market Report 2021: COVID-19 Impact And Recovery To 2030

Sports organizers are implementing virtual reality technology to improve the spectator experience in a sporting event. Virtual reality technology generates images, sounds and other sensations that simulates a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the fans by allowing them to have a virtual walkthrough of the stadium or the race track and view the match at different angles. For instance, NBA game between the Sacramento Kings and San Antonio Spurs was broadcasted in VR. The viewers could watch the action from a myriad of angles, including underneath the basket. NASCAR has created an interactive fan area at the racetracks with the implementation of virtual reality.

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The major players covered in the sports and arts promoters industry are Live Nation Entertainment Inc, Red Frog Events LLC, Premier Exhibitions Inc, NightCulture Inc.

The sports and arts promoters services market consists of sales of sports and arts promoters’ services and related goods by entities (organizations, sole traders and partnerships) that organize, promote, and manage live performing arts productions, sports events and other events such as state fairs, county fairs, agricultural fairs, concerts, and festivals; and manage and provide the staff to operate arenas, stadiums, theaters or other related facilities for rent to other promoters. Customers for sports and arts promoters include independent artists and performing arts companies.

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