MRP Unveils Updates to Predictive Customer Acquisition Software to Strengthen Commitment to B2B Sales and Marketing Clients

MRP, a global leader in predictive customer acquisition, released its winter business update, demonstrating continued success, ongoing product enhancements, and marquee win.

As global marketing and sales teams increasingly turn to customer engagement solutions fueled by artificial intelligence to drive revenue, MRP has continued to pioneer predictive customer acquisition, the nexus of account-based marketing, predictive intelligence, and AI.

“In 2018, marketing and sales teams need to strengthen their tried-and-true methods with predictive analytics in order to convert active demand into engaged demand and into revenue. With MRP’s continually advancing predictive software and managed services, we’re increasing response rates, pipeline, deal size and revenue for our clients,” said Kevin Cunningham, CEO, MRP.

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MRP’s recent business updates include:

Product Advancement

MRP will launch a new interface on MRP Prelytix designed to drive greater collaboration between sales and marketing. Another forthcoming Prelytix addition will allow MRP clients to leverage the power of Prelytix and AI to optimize the workflow of inside sales resources.

New Offices in Philadelphia and Belfast

To accommodate a growing team, MRP headquarters in Philadelphia will move to a new office space in the coming months. Customized for MRP, the office space will include views of the Philadelphia skyline from the penthouse on the 37th floor, a cafe for employees and a world-class training facility to support the company’s rapid expansion.

MRP’s EMEA headquarters in Belfast will also relocate to accommodate company growth. In May, MRP and parent company First Derivatives will move into the newly renovated Weaving Works building in downtown Belfast.

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Customer Success News

MRP secured several new client partnerships over the last quarter, including a contract with one of the world’s leading providers of both hardware and software, with high global impact in online advertising technologies, search engine, cloud computing and more.

Strategic Hires

Last month, Mariam Safi joined MRP as marketing manager. Safi holds an MBA from George Washington University and brings experience in varied marketing roles to her position at MRP.

In the past six months, the company also added 60 net new employees across all departments to its offices around the world.

Events

MRP has several events scheduled in the coming months. Next month MRP will attend MarTech West as an exhibitor. The company will host a panel discussion on artificial intelligence with other Philadelphia-area business leaders as well as experts on AI from Philadelphia’s academic and start-up communities on May 2 as part of Philly Tech Week. MRP will also attend SiriusDecisions in May as both a sponsor and a speaker.

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