By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers — but some companies realize more benefits than others. With enterprise ABM investments set to grow in the coming year as the economy rebounds, it’s more crucial than ever to implement the tools and strategies that set the stage for success.

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“As the economy recovers after a year of upheaval, marketers making ABM investments want to achieve ROI quickly — they can’t afford to wait years to get results from their ABM investment”

New research by Demand Metric and MRP Prelytix, the only enterprise-class predictive ABM platform, will be released during a live webinar on Wednesday, July 28, at 1 pm ET / 10am PT. Join this session and be the first to receive the insights and a personal copy of the report. Learn how an elite group (25%) of ABM programs produce significant revenue impact, and how their strategies using people, process, and technology are different from low performers (40%), who produce negative to uncertain revenue impact.

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Join this session to find your path to high performing ABM strategies, while we discuss:

• The top channels used for ABM initiatives, and what marketing leaders do to maximize the impact of each;
• How teams are structured to maximize collaboration around ABM, and which roles are critical to ABM success;
• The technology capabilities essential to make the most of data and operational complexities.

The presentation will be part of MRP’s “Summer of ABM” event series, which equips enterprise marketers to succeed and win in the face of unprecedented complexity. The Summer of ABM will continue through August with events, original research, and content to set enterprise marketers up for record-breaking ABM success in the second half of 2021 and into 2022.

“As the economy recovers after a year of upheaval, marketers making ABM investments want to achieve ROI quickly — they can’t afford to wait years to get results from their ABM investment,” said Jennifer Golden, Director of Corporate Marketing, MRP. “This new research reveals the strategies and tools that separate ABM leaders from the rest of the pack, and the results will help companies shave months — if not years — off of the time that it typically takes for ABM to deliver a significant impact on revenue. It’s all part of our mission at MRP to help marketers succeed as we face continued complexity in the marketplace.”

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