Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year – Marketing Software Category Silver Award Winner

MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year – Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.

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Enterprise class marketing and sales organizations are complex, interdependent and collaborative systems with unique requirements, processes, and needs. The challenge for these enterprise organizations is to remain competitive and successful while using tools that are often designed for the needs of start-up to mid-stage organizations, not category-leading enterprises. Powered by the world’s fastest streaming analytics database Kx, MRP Prelytix is the only ABM platform designed to give enterprise marketers control of their data, visibility into target markets, and scale in the delivery of the highest impact engagement strategy.

“MRP Prelytix has established a blueprint to enterprise success, based on our ability to deliver a flexible, mature, and scalable product that already supports some of the world’s largest companies and execution across multiple marketing channels,” said Kevin Cunningham, CEO and co-founder of MRP. “Enterprise marketers face a tremendous task of making sense of the account-structured data and activities that exist across multiple systems. Employing enterprise-ready MDM technologies, MRP Prelytix enables the enterprise to organize, cleanse, map and append data so they can gather better insights and deliver better, more accurate reporting.”

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Each year, winners in Best in Biz Awards are determined based on scoring from independent judging panels assembled from some of the most respected newspapers, TV and radio outlets, and business, consumer, technology and trade publications in North America. Combining top editors’ and reporters’ unparalleled expertise and experience with the objectivity inherent in the journalistic ethos and further enhanced by the breadth and variety of outlets represented on the panel, Best in Biz Awards is uniquely able to determine the best of the best from among the hundreds of entries. The 2019 judging panel included, among others, writers from Accounting Today, AdWeek, Associated Press, Barron’s, Consumer Affairs, eWeek, Healthcare Innovation News, Inc., Investment Advisor Magazine, USA Today, and Wired.

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