Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms

Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities.

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Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users with the ability to identify high-value accounts in real-time, while accessing Terminus’ engagement data to build sophisticated nurture and segmentation campaigns at an account level.

“There are more than 8,000 martech solutions on the market today. The landscape is highly fragmented, making it difficult for marketers to connect all of their data effectively across the entire customer lifecycle,” said Bryan Wade, Terminus Chief Product Officer. “This integration can make it easier for marketers to combine existing marketing automation data with our high-performing account intelligence data. This capability means users can supercharge their work done in Pardot with a more exhaustive data asset on their accounts.”

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Specifically, the integration provides:

Bi-directional data sync: Build better segments for targeted advertising in Terminus based on Pardot data, or activate drip marketing campaigns in Pardot at precisely the right time with account engagement data from Terminus. Alert sales and customer success in real-time about important or at-risk accounts or opportunities

Sales and Customer Success intelligence: Help outbound teams prioritize outreach to the most engaged and best-fit target accounts, and provide timely alerts about at-risk accounts coming up for renewal

Lead-to-account matching and data hygiene: Improve your Salesforce data hygiene by mapping all orphaned leads to the appropriate account, build customized marketing programs around the entire buying group within an account, uncover missing decision-makers within a target account

“Now with Terminus’s Pardot integration, customers can natively leverage the account intelligence available in Terminus along with their existing marketing intelligence in Pardot,” said Liam Doyle, SVP, Product Management, Salesforce Pardot.

“We’re excited to see Terminus innovate with our platform in order to allow marketing and sales teams to better engage with the right accounts, and to coordinate engagement across channels to deliver a connected experience.”

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