Global Technology Leader Meets Increasing Demand for Both Digital Direct and Programmatic Connected TV and Streaming OTT as Advertising Industry Transformation Accelerates

Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced the appointment of renowned advertising industry veterans Tim Spengler to General Manager of Advanced TV Solutions and Valerie Bischak as General Manager, Head of Growth.

Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy

“We need to give advertisers the tools to plan, optimize and measure in a unified way across not only connected TV, digital, and social, but also against data-driven linear for a true holistic cross-screen view. And that’s what Amobee delivers.”

Spengler and Bischak have joined Amobee to accelerate the growth and adoption of Amobee’s differentiated advertising technology, which unifies audiences and uniquely drives cross-channel incremental reach to achieve customer goals. They will also expand the company’s capabilities with deep broadcast experience and relationships with global agencies, brands and media companies. They are both based in New York City and report to Jack Bamberger, Amobee’s Chief Commercial Officer.

“I’m beyond excited to welcome these incredible industry leaders to our commercial team. With their unique mix of deep industry expertise, strong backgrounds in TV, digital media and data, as well as their long-standing relationships, they’ll be instrumental in driving our next phase of growth,” says Jack Bamberger, Chief Commercial Officer at Amobee. “TV viewership has exploded and audiences are now hyper-engaged across linear TV, connected TV, digital and social media. Advertisers must leverage technology and data which unifies channels to control for frequency and optimize their reach across all screens—and it’s incumbent upon media owners to package their audiences in a way that makes this possible. We are thrilled to bridge this gap across the industry as a whole.”

Marketing Technology News: MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

Spengler brings more than 25 years of experience working with advertisers and media owners to drive business results through innovative approaches to media. In his most recent role as President, M1, he led growth and adoption for Dentsu’s industry-leading people-based marketing platform combining data, tech and video for optimal business outcomes. Previously, he spent two decades at IPG, including Worldwide Chief Executive Officer for MAGNA GLOBAL and President, North America for Initiative, as well as holding senior roles at Simulmedia and iHeartMedia. Throughout his career, Spengler has led high-performing teams that consistently deliver break-through campaigns across all media.

“Advertisers, agencies and media companies are all hungry for solutions that can break down silos and transform their business,” says Spengler. “Amobee is the only company that can provide the marketplace with a true cross-channel solution to unify total media investment and drive growth.”

At Viacom, Bischak served as Executive Vice President, and created the client-facing sales organization and solutions-based approach, successfully driving Viacom’s Advanced Advertising and emerging platform growth, including data-driven linear, advertising-based video on demand, over-the-top, connected TV, and addressable products, while concurrently maximizing value across traditional linear brands and platforms. Additionally, Bischak helped lead her teams through multiple acquisitions and marketplace transformation. Prior to Viacom, Bischak held roles at DoubleClick, FOX, Ammirati Puris Lintas, and N.W. Ayer & Partners.

“I’m thrilled to join Amobee because they’re at the forefront of addressing the most significant challenge that marketers face as consumers continue to evolve the way they’re consuming content,” says Bischak. “We need to give advertisers the tools to plan, optimize and measure in a unified way across not only connected TV, digital, and social, but also against data-driven linear for a true holistic cross-screen view. And that’s what Amobee delivers.”

Recently recognized as a Leader in the Gartner Magic Quadrant for Ad Tech and the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee provides clients with solutions that drive results across all screens, to optimize reach across desired audiences and deliver desired business outcomes. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities, as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals, while managing the business challenges and technical complexities of the converging world.