Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors.

Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining and travel again.

Marketing Technology News: Introducing Sprinklr Sandbox: Inspiring Limitless CXM Innovation Without the Risk

Before joining OpenTable, Jensen was the CMO of subscription meal delivery service Sunbasket. Prior to Sunbasket, she led global positioning, marketing strategy, and communications for Facebook as their Head of Products, Platforms, and Insights on the B2B front from 2014 to 2019. Previously, Jensen was Global Head of Product Marketing for iAd, a division of Apple, where she oversaw product development and marketing of the iAd mobile advertising suite. Preceding her time at Apple, she was Vice President of Lifestyles within the U.S. Media Group of Yahoo!.

Marketing Technology News: Mailchimp Announces Customer Journeys Automation Tool

“Along with her expertise in the digital marketing arena, Jessica brings an engrained passion for restaurants and travel,” said Lynne Laube, CEO and co-founder of Cardlytics. “Jessica’s deep understanding of the advertising industry will give us invaluable insight as we evolve our platform.”

Marketing Technology News: IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify