Joel Smart Joins Vendasta, Ushers in New Multi-Location Platform Functionalities

Joel Smart Joins Vendasta, Ushers in New Multi-Location Platform Functionalities

Vendasta is pleased to welcome Joel Smart as its new Vice President of Enterprise Acquisition.

Smart is a business development leader with more than 20 years of sales and sales management experience in technology and publishing. He will work with Vendasta’s teams and its customers to further refine the products and Platform to best serve people who manage multi-location businesses in all industry verticals.

“The Vendasta Platform is nimble, and it can be customized to the demands and challenges of brands,” said Smart. “Based upon the needs of the client, we have the ability to customize and provide easy-to-implement components for optimized exposure and results.”

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Smart joins Vendasta as it launches its Multi-Location Business Center, which provides franchisees, brand managers, and other multi-location businesses with an overview of how their locations stack up against each other and the competition.

It features Google My Business data, and a new mobile interface that is accessible directly from Business Center, making it easy to switch between single and multiple business location views.

The new dashboard allows Vendasta’s partners to:

  • get insights on how to best manage their multiple locations at once.
  • see which locations are winning or need help, with the ability to apply filters.
  • get work done easily by providing key workflows, like responding to reviews.
  • experience a powerful mobile experience.

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“Managing brands and multiple location requires consistency, and Vendasta has the tools to ensure our partners are able to keep on top of everything,” said Vendasta CRO George Leith. “Joel is a high performer with solid experience in our industry, and he has an innate ability to connect complex business customers with scalable solutions.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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