Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

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Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost.

The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business processes through innovative multi channel marketing solutions. The challenges faced by the client included:

1. Low customer engagement rates

2. Low customer acquisition

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The client is a medical device manufacturer based out of the UK with overseas offices across North America and subsidiaries across Western Europe. With the arrival of the internet and various other technological reforms, the new-age consumer is increasingly engaged on numerous media channels. The client was unable to provide a seamless customer experience to its customers across these various media channels.

With a data-driven multi channel marketing strategy businesses can find the perfect mix and balance that helps in lowering cost per acquisition. Speak to our experts to know more about our multi channel marketing solutions.

According to Quantzig’s multi channel marketing experts, “multi channel marketing solutions help you to gain insights into the buying habits and demographics of every customer segment you have.”

A multi-channel marketing strategy enables pharmaceutical companies to measure the ROI of their marketing platforms.

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How Multi Channel Marketing Solutions Helped the Retailer

1. Enhanced customer acquisition rate by 15 percent
2. Increased customer conversion rate by 24 percent
3. Built a brand perception among the customers

In a very short time frame, Quantzig’s multi channel marketing solutions enabled this medical device manufacturer to gain granular insights into their customers’ preferences and expectations and help the client devise a targeted marketing strategy for different segments and media channels. This helped the client to improve their customer engagement and customer conversion rates. The client was also able to reduce their cost per acquisition, thus attaining better returns on the marketing investment (MROI).

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