Brands Can Take Advantage of New Entry Points to Rich, Asynchronous Messaging Experiences That Customers Prefer to Traditional Phone Calls and Waiting on Hold
LivePerson, In. , a global leader in conversational solutions, announced it has joined Google’s partner program to help brands launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps.
Messaging allows customers to begin conversations when and where it’s convenient for them, pausing when needed, and seamlessly picking up where they left off, just as they would when texting friends or family. By layering in automation and AI, brands can instantly respond to messages, swiftly answer questions and resolve customer intentions, and route more complex issues to agents.
Marketing Technology News: Facebook Selected Rise.ai to Implement Its New Gift Card Initiative
The COVID-19 pandemic has dramatically accelerated consumer interest in messaging, with conversation volume on LivePerson’s industry-leading Conversational Cloud platform increasing by approximately 40% since shelter-in-place and social distancing requirements were enacted.
Google’s Business Messages further enhances brand-customer messaging interactions with rich features like carousels and photos that expand conversations to drive loyalty, purchasing, scheduling, and upsell.
“We’re excited to have LivePerson integrate with Google’s Business Messages to help brands take advantage of the convenient yet personal connections that this messaging experience facilitates,” said Shruti Venugopal, Partnerships, Communications at Google.
Marketing Technology News: Commvault Named 2020 HPE Momentum Storage Partner of the Year
“We’re delighted to announce that we’re supporting Google’s Business Messages, which enables us to learn and build with the technology, influence the roadmap and standards, and be among the first to offer our customers an upgraded messaging experience through Google Search and Maps,” said LivePerson CEO and founder Robert LoCascio. “By launching on these extremely popular entry points, brands can provide instant access to virtual assistants and experienced agents to get customers what they need more seamlessly than ever before.”
Marketing Technology News: Zoom Hires Jason Lee as Chief Information Security Officer