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Bruce Clay's famous in-person SEO training course — now available online— takes the guesswork out of planning with the most strategic SEO training in the world. Smart brands leverage SEO to build a website's traffic and more importantly, revenue. "With CMO's and marketing departments challenged more than ever to deliver quality website traffic, leads and revenue, keeping up with SEO, Google, and the competition has never been more important to ROI," said Bruce Clay, who founded search-marketing agency Bruce Clay…

Meltwater, a global leader in media intelligence, is proud to announce that it is the recipient of three Comparably Awards for “Best Global Culture,” “Best Sales Team” and “Best Product & Design Team.” Meltwater ranks number five for “Best Sales Team” and in the top 50 for both “Best Global Culture,” and “Best Product & Design Team alongside companies such as Apple, Google and Facebook, based on data compiled from 10 million employee ratings across 60,000 U.S. companies. For the past 20 years, throughout its…

SnackMagic, the first build-your-own gift box platform, announced it raised $15 million in Series A funding, led by Craft Ventures, with participation from Luxor Capital. The new funding will help SnackMagic build warehouse capacity and logistics support for its growing line of products: Over the next 9 months, the company plans to diversify its “build your own box” concept into new product categories like meal kits, alcoholic beverages, dessert treats, and non-edible gifts like swag and gift baskets. With Toyota,…

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

Raytion, an internationally operating IT business consultancy specialized in search-based solutions and content integration, announces the general availability of its Raytion Enterprise Search Connectors for ServiceNow AI Search. AI Search is included in ServiceNow's newly released Now Platform Quebec release. The Raytion Connector Hub for AI Search allows all 45+ Raytion Enterprise Search Connectors to integrate content from external third-party information systems into the ServiceNow platform. The Raytion Connector Hub is…

Wix's integration with Google My Business enables business owners to create and manage their Business Profile on Google Search and Maps seamlessly and efficiently Wix , a leading global SaaS platform to create, manage and grow an online presence, today announced an expanded integration with Google, enabling users to create and manage their Business Profile on Google Search and Maps directly via Wix's platform. The integration is part of Wix's vision to provide business owners with a full solution to manage their business…

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

True Influence, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence. This virtual Summit will address the true learnings and use cases that enable machine learning to turn B2B data, marketing and sales into a revenue machine. With Artificial Intelligence (AI) already revolutionizing aspects of our daily lives, there is no doubt that machine learning is…

Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally. The complexity of marketing measurement has increased over the years, as there are numerous factors like fragmented media, promotions, pricing, and assortment changes that affect a company’s sales and…

Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative production and to improve mobile campaign performance while reducing production costs. New Playturbo feature: playable ad templates Many brands and advertisers across all major markets and verticals have started implementing playable ads into their marketing stacks, thanks to their…

With the addition of the Seattle-based agency, Tinuiti now stands alone in its ability to pull every possible growth lever for a brand on Amazon Tinuiti, the largest independent performance marketing firm across the Triopoly of Amazon, Google and Facebook, today announced the acquisition of Amazon-specialist agency, Ortega Group. The Seattle-based firm of former-Amazonians specializes in strategic account management and operational services for brands like Gerber, Grande Cosmetics, Nulo Pet Food, and Pantone. Marketing…

Two decades ago, word-of-mouth was one of the strongest forms of advertisement. Customers would use products and services that were locally available and were recommended to them from their friends and family. But the internet changed the world. People now have access to customers' first-hand experiences from all over the world. Online customer reviews and testimonials have completely reshaped the way consumers research and buy products, as well as how businesses market their products and services. Over the past…

L2T’s case study on implementing Google Smart Bidding strategies to enhance dealer marketing performance can be seen in the recent release of the Google Dealer Guidebook 2.5. Google released their Dealer Guidebook 2.5 as a tool to help dealers continue to navigate the increasingly competitive automotive marketing landscape. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications L2TMedia is thrilled to announce that we have a featured case study in…

Alteryx, Inc. , a leader in analytic process automation (APA™), today announced the appointment of Anjali Joshi to its board of directors (BOD), effective March 5, 2021. Joshi is an experienced technology executive who has managed the development of several Google properties that reach billions of users. "We are fortunate to have Anjali join the Alteryx board. She is an accomplished leader who led major improvements in product experiences at Google using big data and automation, combined with intuitive user…

Billy Libby, CEO of Upper90, an alternative credit manager based in New York City that has deployed over $700m within 18 months of inception shares a few tips for startups looking for new investments in this chat, while diving into the deeper growth of fintech investments as well: _____ Billy, we’d love to hear about Upper90 and some of your top thoughts surrounding the latest fintech and other investment trends, around the world? It’s definitely an interesting time to be in the world of fintech - as an entrepreneur and…

It’s been over a year since the first cases of COVID-19 were first reported around the world, and in that time the world of work has changed in ways we couldn’t have previously imagined. Some industry sectors have been completely upended. Entire companies have shifted to remote models, some on a permanent basis. Calls for greater diversity and inclusion in the workplace have taken on new urgency and spurred organizations to examine outdated, biased hiring practices. An increasing number of employers such as Google, IBM, and…

Qumu Corporation, a leading provider of cloud-based enterprise video technology for organizations of all sizes, today announced that Lauren Goldstein has joined the Qumu leadership team as Chief Revenue Officer. Goldstein will lead Qumu’s global sales organization as Qumu ramps up growth to help companies meet the need for video-based collaboration and engagement with employees, customers and partners. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy…

The personalization expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google's Display & Video 360 DSP. Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. By utilizing Display & Video 360, A Million Ads’ clients will now be able to serve personalized audio creative, at scale, across the available digital audio inventory on the platform. Marketing…

Google, UNCF (United Negro College Fund) and Thurgood Marshall College Fund (TMCF) announced “Pathways to Tech,” a new initiative designed to increase HBCU institutional and student capacity, aid job seekers in identifying tech roles, and foster the career growth and retention of Black talent. To drive this work, an HBCU Tech Advisory Board will be established with Google as a founding corporate member. The HBCU Tech Advisory Board will offer strategic insight in shaping these efforts, and will report to an HBCU…