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SOCi Cements Position as Localized Marketing Leader with $80 Million Series D Investment

Funds to Be Used to Accelerate Innovation, Grow Sales, and Explore M&A Opportunities SOCi, the leading all-in-one marketing platform built for multi-location marketers, announced it has closed a Series D investment round of $80 million, led by JMI Equity, a growth equity firm focused on investing in leading enterprise software companies. Additional participants included existing investor, Ankona Capital, along with personal investments from SOCi’s CEO and co-founder Afif Khoury and Seismic co-founder and CEO (and SOCi…

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of the Admix 2021 expansion plan that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020. Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global…

AdPlayer.Pro Confirms Its Video Ad Player Compliance with Google’s Heavy Ads Policy

AdPlayer.Pro, a global provider of outstream video advertising solutions reports the company’s ad-enabled video player tech is fully compliant with Google’s policy regarding the so-called “heavy ads.” According to the official announcement, the recently upgraded AdPlayer.Pro video ad player solution enables the optimization of video ad creatives, where needed, in order to prevent flagging them as “heavy” by Google Chrome. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities As reported,…

Pinterest and Google Executive Joins ActiveCampaign as First Chief Customer Officer

Industry veteran Dutta Satadip joins the leadership team to scale award-winning customer initiatives, underscoring ActiveCampaign's commitment to customer success ActiveCampaign, the leader in customer experience automation (CXA), hired global head of customer success and operations at Pinterest, and previous Google leader, Dutta Satadip, as the organization's first Chief Customer Officer (CCO). This is a new role for the company, demonstrating its continued commitment to customers during a period of rapid growth.…

Socio Launches Native Streaming Solution to Help Event Organizers Level Up Virtual and Hybrid Event Production

Socio announced the launch of Socio Streaming, a fully integrated solution with StreamYard that gives event organizers powerful tools for leveling up virtual and hybrid event production. Socio Streaming was designed to address the evolving needs of the event community. After the industry pivoted to virtual events in March, many organizers relied on simple meeting platforms like Zoom for live streaming. With the realization that virtual events will remain dominant heading into 2021, organizers are looking for self-serve…

Google Sub-Saharan Africa Director Nitin Gajria Joins Prestigious Judging Panel for APO Group’s African Women in Media Award

The panel is the largest and most influential ever assembled for a media prize in Africa, with Nitin joining more than 100 luminaries from diverse organizations like Twitter, Canon, the NBA, Microsoft, FIFA, Dangote and many more APO Group, the leading pan-African communications and business consultancy, is delighted to announce that Google’s Sub-Saharan Africa Director, Nitin Gajria is joining the African Women in Media Award judging panel. The Award recognizes, celebrates and empowers African women in the media who…

Facebook Unveils Cloud Gaming to Race Against Stadia and Xcloud

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

Stitch Fix Adds Neal Mohan, Chief Product Officer, YouTube and SVP, Google, to Board of Directors

Stitch Fix Inc., the leading online personal styling service, announced that Neal Mohan has joined Stitch Fix's Board of Directors, effective October 21, 2020. Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube's two subscription services, YouTube Premium and YouTube TV.  Previously, Neal was…

Google and Skipify Team-up to Enable Shopping Inside Gmail

The inbox is now open for business. Gmail users can view real time product options and checkout from inside email, powered by Skipify Google and Skipify, inc., the frictionless commerce network, have teamed up to enable shopping, and purchasing, inside of Gmail. Email has historically been the highest-ROI marketing channel, and with online revenue growing at nearly 5x pre-COVID levels, email has never been more important to brands. But in our world where cars drive themselves, it still takes shoppers nearly two minutes…

Jerry Canning Joins IQuanti as Advisor

The Former Facebook & Google Executive to Help Further Strengthen IQuanti's Vertical Specialization in Banking and Financial Services Digital marketing company iQuanti announced that former Facebook & Google executive Jerry Canning is joining them as an Advisor. Jerry Canning joins with over 20 years of digital sales leadership and C-level client engagement experience. In his role, Canning will advise iQuanti's leadership team on delivering solutions to drive superior results for financial services clients.…

Tobii Dynavox and Google Collaborate to Make Technology More Accessible

Tobii Dynavox, the global leader in assistive technology for communication, announced a new collaboration with Google to integrate Google Assistant into their communication devices via the software Snap Core First. For people with disabilities, this partnership enables easy access to Google Assistant and all its functionalities such as smart home control and enjoying entertainment. The integration is the first part of a collaboration between the two companies to develop solutions that enable greater access to technology and…

TargetBay Teams Up with Google to Send Product Reviews to Google Shopping Ads

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Marketing Technology News: Consumer Trends…

Hagerty Partners With Google Flutter to Launch The Ultimate Car Valuation App

Hagerty has launched the second generation of its mobile app in iOS and Android, empowering automotive enthusiasts to research the value of nearly any collector car in the palm of their hand. Pricing is drawn from Hagerty's industry-leading database, which includes more than 10 years of valuation information on more than 40,000 cars, trucks, vans, and motorcycles from the turn of the 20th century to the present. In addition, Hagerty's app includes real-time auction tracking as well as results from past auctions, providing…

Andres Hernández Named dunnhumby’s New Head of Colombia

dunnhumby, the global leader in customer data science, announced the appointment of Andres Hernández to Head of Colombia. Hernández will focus on strengthening relationships between retailers and brands in Colombia and reports directly to Simon Jury, Head of Latin America for dunnhumby. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "We are extremely pleased to announce that Andres Hernández has joined dunnhumby and is leading our team in Columbia," said Jury. "With…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

Video Calls Trigger Home & Garden Purchases, New Research Finds

Over half (51%) of UK and US consumers say pandemic lockdown motivated them to spend money on making their living environment more comfortable and fun Over a third of consumers inspired by seeing inside other people’s homes in lockdown video calls 52% of households has made at least on online purchase for their home or garden while on lockdown Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on making their living…

Opera Launches Opera for Business and Announces New Partnership With Google My Business

Opera Limited, one of the world’s major browser providers and leader in AI-driven content delivery, is extending its offering to help small and medium enterprises (SMEs) in Nigeria to become easily discoverable online by announcing the launch of its new service Opera For Business. With Opera For Business SMEs can create an online profile of their business, tell their story to their customers online, and show accurate location as well as opening hours across Google’s popular services such as Google Maps. The new offering of…

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization

The online conference, put on by Playwire and supported by Google, will give website owners and creators unparalleled information into website vitals and how it relates to advertising online Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP). Virtual attendees of the event will gain comprehensive…

Kin + Carta: Partner For Google’s Business Messages

Kin + Carta, an award-winning global technology and innovation consulting firm,  is a partner for Google’s recently expanded Business Messages. With over 1 billion people using Google Maps every month, Google’s announcement signals the company’s continued investment in helping businesses connect with their customers. Google is working with partners like Kin + Carta to make those experiences more effective, empathetic and efficient. Google’s Business Messages allows businesses to connect to their customers via Google…

Rise.ai Partners With Google to Help Businesses Offer Digital Gift Cards

According to a recent survey, small businesses without a pre-existing e-commerce presence were twice as likely (31% vs. 15%) to have temporarily stopped operating during the Covid-19 crisis Israeli startup Rise.ai, which offers AI-driven customer re-engagement solutions, has been selected by Google to help businesses offer digital gift cards through their public listing on Google My Business (GMB). The agreement with Google is Rise.ai’s strategy to enable small and medium businesses to survive and even thrive during the…