google Archives — MarTechSeries

Google’s Sundar Pichai is Most Reputable CEO in the World: 2018 CEO RepTrak

World’s Largest Study on Reputation Reveals Importance of CEO Activism and Social Responsibility Above Financial Performance Reputation Institute (RI), the

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MTS Staff Writer1 day agoMay 18, 2018 0 109

Nudge.ai Expands Horizon in Relationship Intelligence with New Tool for Sales

To Further Grow Expertise in Relationship Intelligence, Nudge.ai Responds to Google’s Launch of ‘Nudges’ Nudge.ai, the leading relationship intelligence platform,

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Sudipto Ghosh4 days agoMay 16, 2018 0 92

Tech Bytes

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Bastian GrimmDirector Organic Search, Peak Ace The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover

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Rohan Jagan4 days agoMay 18, 2018 0 173

Brand Safety, Guest Authors, Native & Programmatic Advertising, Video Advertising

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition,

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Inbal Lavi5 days agoMay 15, 2018 0 145

Analytics

Google to Acquire Velostrata, a Leader in Enterprise Cloud Migration Technology

Google Recently Announced the Agreement to Acquire Velostrata Google announced that it has entered into an agreement to acquire Israel-based

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MTS Staff Writer6 days agoMay 14, 2018 0 200

Customer Experience Management

Urban Airship Powers Real-Time Mobile Wallet Tickets and Boarding Passes with Google Pay

New Urban Airship Mobile Wallet Tickets Make It Easy for Airlines, Movie Theaters and All Types of Events to Streamline

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PRNewswireMay 12, 2018, 5:00 pmMay 10, 2018 0 114

AI/ML, In App Marketing, Native & Programmatic Advertising, Social Media Advertising

Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers

Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a

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prwebMay 11, 2018, 6:50 pmMay 11, 2018 0 188

Video

Streaming Video Alliance Welcomes Google as a New Member

Alliance Gathers at Viacom’s Headquarters Recently in New York City for Annual Meeting The Streaming Video Alliance (the Alliance), an

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PRNewswireMay 11, 2018, 6:10 pmMay 11, 2018 0 101

B2B Commerce

E-commerce Veteran, Kevin Rodgers, Tapped by PriceSpider as New Director of Sales

Former Google Exec Brings Over a Decade of Experience to Clients of Top Retail Tech Provider PriceSpider — an industry

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MTS Staff WriterMay 10, 2018, 2:45 pmMay 10, 2018 0 97

Marketing Clouds

Onix Achieves The Infrastructure Partner Specialization In The Google Cloud Partner Program

Google Cloud Recognizes Onix’s Technical Proficiency and Proven Success in Infrastructure Onix, a leading cloud solutions provider based near Cleveland,

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PRNewswireMay 4, 2018, 5:16 pmMay 4, 2018 0 187

Customer Experience Management, Marketing Automation, Sales & Marketing

TimeTrade Partners with Assist to Give Customers New Ways to Engage with Brands

Random Access Navigation Standard Creates Personal Connections through Appointments with Facebook, Google, Amazon and More TimeTrade, the leader in omnichannel

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PRNewswireMay 1, 2018, 4:40 pmMay 4, 2018 0 199

Native & Programmatic Advertising, Tech Bytes

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Eric BerryCo-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership

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Sudipto GhoshApril 30, 2018, 5:52 pmApril 30, 2018 0 765

Guest Authors

If AI is Going to Make You a Better Marketer, You Need to Know These Four Things

“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark

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Jeremy MillerApril 30, 2018, 5:41 pmMay 4, 2018 0 964

Data Management Platforms

Improvado.io Secures $3 Million Seed Round from Martech Brands

Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that

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Sudipto GhoshApril 26, 2018, 1:02 amApril 26, 2018 0 944

Native & Programmatic Advertising, Video

Time For Better Browsing UX: Google’s Chrome 66 Puts A Vigil On Autoplays

The New Feature in Chrome 66 Blocks Autoplays on Sites Automatically For long, browsing experiences turned bitter with unwanted auto-plays

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MTS Staff WriterApril 23, 2018, 10:11 pmApril 23, 2018 0 166

Guest Authors

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting

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Chaitanya ChandrasekarApril 23, 2018, 5:30 pmApril 23, 2018 0 229

Guest Authors

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens.

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Benjamin HanszApril 17, 2018, 5:33 pmApril 17, 2018 0 176

B2B Commerce, Influencer Marketing

A New Community for Ex-Googlers Interested in Blockchain

Three Prominent Ex-Googlers Have Formed the XGoogler Blockchain Alliance (GBA), a New Community for Googlers Past and Present Interested in

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PRNewswireApril 16, 2018, 5:01 pmApril 16, 2018 0 142

Analytics, Marketing Attribution

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is

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PRNewswireApril 12, 2018, 8:00 pmApril 12, 2018 0 147

Native & Programmatic Advertising, Sales & Marketing

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help

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MTS Staff WriterApril 12, 2018, 3:30 pmApril 12, 2018 0 56

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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