When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they …
Dynatrace Teams With Google and Microsoft on OpenTelemetry to Shape the Future of Open Standards-based Observability
Contributing Technical Knowhow and Manpower to Help Make OpenTelemetry Enterprise-Grade Software intelligence company, Dynatrace, announced it is collaborating with Google …
With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing
Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with …
Appian Acquires Robotic Process Automation (RPA) Company
Appian announced the acquisition of Novayre Solutions SL, developer of the Jidoka RPA platform. Jidoka is currently the highest-rated RPA …
TechBytes with Scott Gifis, President at AdRoll
From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, …
Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change
If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. …
Personalized, Shoppable, Playable: Trends in Mobile Ad Creative
Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or …
MarTech Interview with Marika Roque, COO at KERV Interactive
"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers …
How Conversational AI will Boost the 2020s Economy
It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future …
What Do Businesses Need to Know When Google Changes Their Algorithm?
How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in …
The World of Online Retail: Navigating Increasingly Choppy Waters
There is no shying away from the fact that the high street has seen better days. UK shops are continuing …
$54 Billion Wearable Tech Industry Offers Immense Opportunity for the Construction Industry by 2023 says GlobalData
Wearables have the potential to transform the construction industry through the ability to improve safety and efficiency for workers. Safety …
Five AdTech Trends to Watch in 2020
Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what …
The Circling Sharks of Deep Learning — Three Mistakes to Avoid
The popular TV show, Shark Tank, has a familiar formula. Business owners pitch their ideas to a panel of judges …
What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
In the near future, having an appointment with your doctor online will become as normal as making a payment on …
Why Google’s AI is Limited To Diagnosing Only 26 Skin Conditions…for Now
It was recently reported that Google’s AI system can accurately diagnose 26 skin conditions on par with US board-certified dermatologists. …
Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019
The ad management company was the co-recipient of Google’s 2019 Customer Satisfaction and Highest Health Score Awards, demonstrating outstanding customer …
TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint
What common ground of operation and market expansion did you both (Rightpoint and Genpact) discuss before the acquisition deal? We …
Shaped by AI, the Future of Work Sees Soft Skills and Creativity as Essential
As technology advances, it disrupts and revolutionizes entire business sectors, often making our jobs easier and our lives better. And …
TechBytes with Alexey Sapozhnikov, Co-Founder and CTO at prooV
Could you tell us about your interaction with smart technologies like AI, IT, and Computing platforms? I have over 20 …