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Appnext To Empower ‘Made In India’ Apps With Its Organic Recommendation Growth Plan

Affle supports the Government’s vision of ‘Self-Reliant Digital India’ and together with Appnext(an Affle company) invite app developers across multiple verticals to get their apps recommended on the hottest mobile placements Appnext, the largest independent on-device and in-app mobile discovery platform, announced it is offering support to the India homegrown app ecosystemin their growth efforts, through getting their app recommended and discovered by relevant users. India, according to AppsFlyer, is the #1 country in…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…

LivePerson Integrates With Google’s Business Messages

Brands Can Take Advantage of New Entry Points to Rich, Asynchronous Messaging Experiences That Customers Prefer to Traditional Phone Calls and Waiting on Hold LivePerson, In. , a global leader in conversational solutions, announced it has joined Google’s partner program to help brands launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps. Messaging allows customers to begin conversations when and where it’s convenient for them, pausing…

Amplify.ai And Google Come Together To Deliver Search And Messaging Services To Help Government Of India Combat COVID-19

AI Solutions from Amplify.ai and Google’s Business Messages create a unique ‘Corona Helpdesk’ solution for MyGov Corona Hub Amplify.ai, developer of the first enterprise-class AI-driven omnichannel engagement platform, brings conversational AI technology to Google’s Business Messages platform to help brands seamlessly engage customers and constituents. Amplify.ai, which offers persistent, personalized, messaging-based experiences, developed and deployed a COVID-19 focused virtual assistant for the Indian Government through…

Learn “How Voice Technology is Shaping Education and Entertainment” in VOICE Talks Presented by Google Assistant

Bamboo Learning, CoolGames, Sony, VoiceBrew and Voicebot.ai Featured VOICE Talks Presented by Google Assistant announces its third episode themed, "How Voice Technology is Shaping Education and Entertainment." Each episode is hosted by Google Assistant's Sofia Altuna and brings together the most innovative technologists, researchers, community builders and developers in the voice ecosystem. This upcoming premiere episode will feature interactive discussions with executives, engineers and developers from Bamboo Learning, …

Kimberly-Clark Names Zena Arnold as Chief Digital & Marketing Officer

Kimberly-Clark has announced the appointment of Zena Arnold to the newly created position of Chief Digital & Marketing Officer. In this role, she will lead Kimberly-Clark’s global marketing teams and drive initiatives to accelerate the digital transformation of the company’s brands and businesses. Arnold joins Kimberly-Clark from Google, where she served the past seven years in marketing and general management roles of increasing responsibility, most recently as Global Head of Growth of the Chrome OS business. Prior…

Knotch Expands Content Intelligence Platform with New Product and Announces Upcoming Pros & Content Event

Knotch releases Blueprint, introduces virtual event, and selected as World Economic Forum Technology Pioneer Knotch, the leading independent Content Intelligence Platform, today announced that Knotch has been honored as a 2020 Technology Pioneer by the World Economic Forum. Each year, the World Economic Forum bestows this honor on the most innovative companies worldwide that will have a significant impact on business and society. Knotch joins the Technology Pioneers community alongside other tech veterans including…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

Flatfile Raises $7.6 Million from Two Sigma Ventures, Google’s AI Fund, and others To Make Data Onboarding Easy for Enterprises

The new funding will be used to accelerate customer acquisition and launch its new enterprise focused offering, Concierge. Flatfile, known for its drop-in spreadsheet importer, announced $7.6 million in Seed funding led by Two Sigma Ventures, with participation from previous investors including Afore Capital, Designer Fund, and Gradient Ventures, Google's AI-focused venture fund, as well as new investors HNVR, Work Life Ventures, Quiet Capital, Basecamp Fund, and Soma Capital. The funding coincides with the launch of…

RankSnack Featured as Google’s Best Local SEO Company in Snippet

It is very obvious online businesses have grown at a rapid rate nowadays. People dealing in online businesses have utilized considerable profit. But what is the backbone of online business? The answer is the SEO company. Not simply an SEO company, but a company that is professional, trustworthy, and, most importantly, Google recognized. Now for the very first time, a local SEO company received the first position by Google in Snippet. This means the company is recognized by Google as the best local SEO service provider.…

Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, "Support Local News," in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. As communities across the nation grapple with the coronavirus pandemic…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

Google Restores Customer Reviews for Self-Storage Industry

Bargain Storage encouraged by the return of Google reviews amid pandemic Google My Business this week began publishing customer reviews for the self-storage industry, restoring a core function to its platform that had been temporarily disabled in response to the COVID-19 pandemic. Marketing Technology News: REaD Group Acquires UK Changes’ Assets The return of comments will aid shoppers who want to hear about other customers’ experiences before deciding where to store their personal belongings. Google’s decision to restore…

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German ABS-CBN, and South Africa's Inquirer Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google's UAC service, Zoomd is pleased to announce that it has on-boarded…

Samsung Brings In Auto-Fit Flex Mode for YouTube Viewers

Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience  According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube. Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple,…

Google and AudioCodes Collaborate to Bring Telephony Voice Services to Google Dialogflow Virtual Agents

AudioCodes solution enables the rapid purchase and integration of phone numbers with virtual agents developed on Google Dialogflow AudioCodes, a leading vendor of advanced voice networking and media processing solutions for the digital workplace, today announced that it is collaborating with Google to integrate telephony voice services with virtual agents developed with the Google Dialogflow bot framework. The use of chat bots and virtual agents is increasing as contact and support centers worldwide seek ways of improving…

Yext and Olo Integration Serves Up Verified Menus to Boost Restaurant Discoverability in Search

Restaurants can now publish their menu data from Olo across Yext's extensive network of publishers with a single click Yext, Inc., the Search Experience Cloud company, and Olo, the leading digital food ordering platform for the restaurant industry, announced an integration allowing restaurants to sync verified menu content into the Yext platform and distribute it across more than 150 digital services, including Google, Facebook, Yelp, and TripAdvisor. Marketing Technology News: Adobe Equips Businesses with Free Online…

Pixability Is Selected To Be Part Of Expanded YouTube Measurement Program (YTMP)

Pixability will be recognized as a leader in Brand Suitability & Contextual Targeting as well as Content Insights Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, announced its selection for the expanded YouTube Measurement Program (YTMP). Pixability was the first company to be certified as a YTMP member in 2016. This expanded version of the YTMP will include verified partners across three specializations: brand suitability & contextual…