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Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard's preferred cloud provider and YouTube as its exclusive live esports streaming destination Activision Blizzard and Google announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular…

Denodo Continues Exceptional Growth Trajectory Evidenced by Strong Year-End Momentum

Data Virtualization Provider Acknowledged by Customers and Influencers for Delivering Superior Business Value via its Modern Integration Approach Denodo, the leader in data virtualization, today announced that its impressive worldwide growth continued in 2019 as evidenced by a 50 percent increase in year-over-year revenue. New customer acquisition, aided by Amazon, Azure and Google Marketplaces, played a key role as subscription and expansion among existing global customers contributed to the 52 percent surge over the…

Micky Minhas, Global IP Leader, Joins Marconi

Marconi announced that Micky Minhas has joined the company as senior vice president. Together with other IP leaders formerly with Ericsson, Google, Motorola, Nokia, Qualcomm and Texas Instruments, Micky will be part of the Marconi management team and play a vital role in driving efficiency in fragmented markets. Marketing Technology News: Kimble PSA Now Available in Five Languages, Including German Kasim Alfalahi, chief executive officer of Marconi, said: “We are delighted to welcome Micky to Marconi as we continue to…

Ekoru, a Search Engine That Lets Users Clean and Reforest Oceans With Every Search

Users are switching to the environmentally friendly alternative to Google, which allows them to clean and protect the oceans by searching from their computers or mobile devices Ekoru.org, a search engine powered by hydroelectricity, is giving environmentally-conscious users an alternative to Google, allowing them to reforest and clean plastic from the ocean with every search. Ekoru is easy to use and can be accessed from computers or mobile devices by visiting www.ekoru.org to search for web, news, image, and video…

Why the Death of Cookies Means Profit for Google

If you thought Google’s announcement regarding the elimination of cookies from Chrome in 2 years was only about consumer privacy, you’re wrong. It’s all about revenue. Google has spent the last 20 years perfecting their Advertising business model, and what better way to protect your ownership of audience data than removing the other options. Most research shows that Google owns between 60-70% of the share of usage across all browser types, with the next highest competitors tied fairly evenly at 9% for Firefox and Safari…

ChannelAdvisor Announces Results of New Survey on Consumer Shopping Behaviour

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new survey results that map out the current state of consumer shopping behaviour on a variety of different platforms and marketplaces. The survey, which was conducted among 500 consumers in the UK that have purchased an item from Amazon in the past three months, aims to provide brands with an up-to-date snapshot of consumers’ considerations when researching, discovering and…

AnyClip Wins Funding from Google

Google News Initiative Innovation Challenge Supports the Creation of AnyClip's AI-Powered Streaming Video Solution for Online Media Companies AnyClip announced this week that it has received funding from the Google News Initiative's Innovation Challenge to create Luminous Watch, a streaming video page experience for media companies that mimics the functionality and design of today's most popular video-on-demand services while accessing advanced video management tools supported by a patented AI backbone. Unlike…

Twilio Welcomes Steve Pugh as Chief Security Officer and Glenn Weinstein as Chief Customer Officer

Twilio, the leading cloud communications platform, announced the appointment of two executives to its team. Steve Pugh joined the company as its chief security officer to lead Twilio’s global trust and security team responsible for corporate, physical and cyber security. Glenn Weinstein joined the company as its chief customer officer responsible for Twilio’s technical support, customer success, customer experience, professional services, and consulting partners. Pugh will report to chief financial officer, Khozema…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Inference Solutions Recognized as a Leading Platform for Self-Service

Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs) for sales and service organizations, announced that Inference Studio 6.3 has earned a Gold Stevie Award for best new version of an IVR Solution. The 14th annual Stevie Awards for Sales & Customer Service were presented during a gala banquet on Friday, February 28, in Las Vegas, NV. Marketing Technology News: SheerID Expands Identity Marketing Platform with Worldwide Employment Verification The Stevie Awards for Sales & Customer Service…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Neustar Appoints Google Executive Patrick Jabal to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Patrick Jabal has been appointed as an independent, non-executive director to the Company’s Board of Directors. Jabal is the Vice President of Global Product Partnerships at Google, a multinational technology company specializing in Internet-related services and products. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer “Patrick has spent more than 20 years building…

The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform

75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites' path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies that help brands improve their online…

BounceX Hits $100 Million Annual Revenue and Unveils New Name, Wunderkind

The new name propels company into its next stages of growth and reinforces company mission BounceX, a SaaS technology built for performance marketers, announced today it is changing its name to Wunderkind on March 18, 2020.  The name change is part of a larger up-branding initiative to better align with the next phase of company growth and company mission: to unleash the extraordinary power of individuality. “People and individuality are at the heart of everything we do,” said Ryan Urban, CEO of BounceX. “Whether…

BetterThanYou, Inc. Comments on Google’s New Algorithm

Wikipedia's No-Follow Links will get a massive bump in link value Google's algorithm is an ever-changing system and comes with a massive update in March this year. As announced back in September last year, Google will handle differently the no-follow attribute starting with the 1st of March 2020. Instead of ignoring them completely, Google will use them as "hints." Marketing Technology News: YRC Worldwide Launches New Industry-centric Sales Verticals This means Google will detect and read links marked with no-follow…

Dataflix to Help NatureMills Deliver Better Customer Experience with Google Cloud Partnership

A 24/7 self-serve customer service with Google Cloud Dialogflow and Dataflix Messenger – driving engaging conversations NatureMills has selected Dataflix and Google Cloud as its strategic providers of AI-powered digital customer assistant, Nami. Choosing Dataflix and Google Cloud has enabled NatureMills to provide 24/7 AI-powered first level support to its customers while keeping the operational costs low. Marketing Technology News: Dwise Improves Geotargeting With Digital Element’s Location-based Technology Nami, an…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

The Search Monitor Set To Add Walmart.com, Target.com and BestBuy.com Search Listings

The Search Monitor announces plans to add Walmart, Target and BestBuy search listings to its competitive intelligence ad monitoring platform The Search Monitor plans to add more marketplaces to its shopping monitoring platform including Walmart.com, BestBuy.com and Target.com. The Search Monitor currently offers the feature for Amazon.com and is excited to open additional shopping engines for its clients. This exciting technology gives advertisers unprecedented access to the data they need to compete effectively in…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…