Browsing Tag

google

Dataflix to Help NatureMills Deliver Better Customer Experience with Google Cloud Partnership

A 24/7 self-serve customer service with Google Cloud Dialogflow and Dataflix Messenger – driving engaging conversations NatureMills has selected Dataflix and Google Cloud as its strategic providers of AI-powered digital customer assistant, Nami. Choosing Dataflix and Google Cloud has enabled NatureMills to provide 24/7 AI-powered first level support to its customers while keeping the operational costs low. Marketing Technology News: Dwise Improves Geotargeting With Digital Element’s Location-based Technology Nami, an…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

The Search Monitor Set To Add Walmart.com, Target.com and BestBuy.com Search Listings

The Search Monitor announces plans to add Walmart, Target and BestBuy search listings to its competitive intelligence ad monitoring platform The Search Monitor plans to add more marketplaces to its shopping monitoring platform including Walmart.com, BestBuy.com and Target.com. The Search Monitor currently offers the feature for Amazon.com and is excited to open additional shopping engines for its clients. This exciting technology gives advertisers unprecedented access to the data they need to compete effectively in…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics – Amazon Comes Second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com. However, nearly…

TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day

YukMoveOn (Let’s Move On) Shows How Google Apps Can Help All Indonesians, Also the Singles, Those in ‘Almost-But-Not-Quite’ Relationships, and the Ones in the Friend-Zone This Valentine’s Day Freelance-based creative agency Superson has launched their latest collaboration with Google Indonesia with a campaign that offers a fresh perspective to Valentine’s Day by showing support to those less lucky in love. Titled ‘Yuk Move On’ (‘Let’s Move On’), the campaign celebrates those who are single, in ‘almost-but-not-quite’…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

Braze Hires Former Cognizant Executive as CFO, Google Executive to Join Board of Directors

Isabelle Winkles to Lead the Company's Global Finance Function in New Role; Tara Walpert Levy to Bring Relevant Enterprise Industry Experience to Board of Directors Braze, the comprehensive customer engagement platform, announced the appointments of Isabelle Winkles as Chief Financial Officer (CFO) and Tara Walpert Levy to its board of directors. "After recently crossing the $100M ARR milestone, with our eyes firmly on the future, we are excited to welcome these two fantastic leaders to our team," said Bill Magnuson,…

Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review

Hard Rock and Squarespace Fumble During the Big Game Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had winning spots, Pringles, Squarespace and Hard Rock received low grades for less effective advertising during this year’s Super Bowl. “Amazon is the winning ad this year with its ‘#BeforeAlexa’ spot because it…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

HTML Tags Guide for Marketers

Wendy Gooseberry. To stay in the frontline as a digital marketer, you need to have a basic understanding of how a website is created. Since HTML tags are among the building blocks of website creation, it's highly important to learn how it is used in web development. As a marketer, you'll often be confronted by the need to make minor changes to a website. Undoubtedly, it can be hectic especially when you're presented with a huge chunk of code. Despite modern CMS, having user-friendly interfaces and knowing basic HTML will…

Coconut Software Partners With Google to Help Financial Institutions Drive Increased Branch Traffic Through Search

Coconut Software, the leading technology solutions provider for elevating customer engagement with banks and credit unions, is excited to announce a partnership with Google that will allow financial customers in the US to book appointments directly through Google. Reserve with Google is an innovative feature that allows users to book appointments with a business directly through Google Search, Google Maps, or Google Assistant. Partnerships like this are a perfect example of the type of interconnection and ease of use that…

G-Star RAW Leverages Yext to Drive 1.5 Million Clicks to Its Online Listings

The Dutch Denim Brand Is Also Managing Information for More Than 350 Locations Across 39 Countries With the Yext Platform. Yext, Inc., the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Cloud Services Survey Reveals Critical Need for AI-Driven Continuous Optimization

Optimizing Cloud Applications for Performance and Cost is Beyond Human Scale Opsani announced the results of a year-long survey of hundreds of enterprises running cloud services that revealed a critical need for artificial intelligence (AI)-driven, continuous optimization of live applications and their environments. Results showed companies are running a robust continuous integration (CI), continuous delivery (CD) toolset for their applications, but are neglecting the post-release portion of the delivery…

How the World’s Three Internets Are Changing Global Marketing

At the turn of this century, virtually everyone was optimistic about the “democratization of information” that would be possible from shared global access to the unifying worldwide web. It was a promise that was exciting, terrifying and unbelievable all at the same time. And it was a hotbed for innovation that radically transformed industries – including Marketing – in ways that are still being played out. How So? In the US, companies like Google, Facebook, Amazon, and Apple ascended and drove entirely new kinds of market…