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The online marketing experts at Exults offer insight on Google’s Q2 2021 earnings report and its impact on the growth of digital advertising. Now a year removed from the onset of the 2020 pandemic, the digital advertising…
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It’s no secret that the delayed, but impending, death of third-party cookies on the Google Chrome browser and Apple’s stance on privacy has left marketers scrambling to develop a game plan on how to best target and connect with existing and…
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Less than four percent of websites have passed all Core Web Vitals metrics, which can have a negative impact on a company’s search ranking position and cause a loss in organic traffic, leads and sales. The WebFindYou Unique…
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Leading Open SaaS ecommerce platform and leading data feed optimization platform combine best-in-class capabilities to help merchants increase cross-channel sales of products everywhere people shop online BigCommerce, a leading Open SaaS…
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Companies are using SAS to move beyond traditional CDP platforms to jump-start personalization and increase the value of their first-party data. Rapid digital transformation in 2020 has resulted in a hybrid customer engagement model that…
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More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
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A few weeks ago, Google announced it was delaying the mandate that third-party cookies would come to an end. While the reasoning for the delay is up for debate, the fact remains that Google’s intention is to end support of third-party…
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Verizon announced a collaboration with Google to expand advanced messaging services to Android users in the U.S. starting next year using the Messages by Google app. The service is based on the Rich Communications Service (RCS) standard,…
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- As trillions of B2B and B2C commerce dollars go online, brands like BarkBox, GNC and Restoration Hardware turn to Fabric to scale their customer experience - Fabric offers brands modern commerce technology and deep industry operating…
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New services will help U.S. government organizations guard against increasing number of cyberthreats and comply with the White House's Executive Order Google Cloud today announced new Zero Trust offerings for government, a set of services…
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Should the eventual death of third-party cookies serve as a catalyst in the future to B2B marketers? Dennis Fois, CEO at Copper dives deeper in this quick chat: ______ Welcome to this MarTech Series chat, Dennis. Take us through your…
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ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, announced its 2021-2022 ADCOLOR Advisory Board (AAB) and Board of Directors. Composed of highly…
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UiPath , a leading enterprise automation software company, announced that it has joined TSANet , the industry’s largest vendor neutral support alliance, to fast track interactions with other vendors in resolving multi-party integration…
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Pixels are finally dead, killed by Apple at WWDC last month. Digital marketing turned customer data collection up to 11. Like many finer things in life, marketers didn’t fully appreciate access to this data until it was revoked. In a big…
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Platform delivers new AI-powered data preparation and management capabilities, deeper augmented analytics, improved data visualization and analysis to create actionable, industry-leading business insights Zoho Corporation, a leading global…
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MARsum, the global marketing, advertising, and retail conference has named David Hall one of the “Top 100 Marketing & Advertising Influencers” for 2021. In the same week, Forbes invited Hall to join their prestigious “Agency…
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BIMI to be available to Gmail, Yahoo, and Fastmail inboxes The AuthIndicators Working Group — developers of Brand Indicators for Message Identification — announced an exciting development from Google. Their Gmail product is now supporting…
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Former Google Executive to Drive Enhancement of Wish’s Core Product Suite and the Creation of New Technology Solutions ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, announced the appointment of Farhang…
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OneScreen.ai, a startup that is solving the biggest problem in out-of-home (OOH) advertising, has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital, a Florida-based fund investing in tech and tech-enabled…
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Agreement highlights continued progress in OTT growth area for the Xperi IP Licensing Business TiVo®, a wholly owned subsidiary of Xperi Holding Corporation announced a long-term renewal of its patent license with Google. The…
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