Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to …
How to Do Keyword Research in 5 Steps
The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost …
Economics Towards a Smart Future
Almost everyone has seen futuristic depictions where AI and IoT intersect in an easy world where machines handle the mundane, …
How the Industry is Changing the Definition (and Expectations) of Transparency
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. …
Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey
Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of …
What Your Marketing Team Can Learn From DevOps
Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well …
Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index
Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, …
Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers
In many ways, Marketing is survival of the fittest. It is an industry of eat or be eaten. And, in …
Google’s New Search Console and How It Will Kill ‘Bad’ Websites
When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward …
How to Engage Customers Through Google Posts
With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the …
Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up
Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries …
VOGSY Names Leslie Camacho VP of Customer Success
Industry executive with more than 20 years of customer experience joins growing PSA software company VOGSY, the only professional services …
Advertising or Experience? What Facebook’s Latest Patent Means for Brands
Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before …
The Role of AI in Shaping the Future of Video Conferencing
According to Scott Brinker’s MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of “Social …
MarTech Interview with Robert Vis, CEO at MessageBird
"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell …
Small Travel Companies Hold Their Own in a Diffuse Digital Market
The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that …
Telefónica to Offer Google Cloud Solutions to Companies Around the World
The agreement between the two companies will allow Telefónica to reinforce its multicloud offering to companies with the inclusion in …
Bridging The Privacy Gap In 2019: A Journey To Compliance
For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire …
Findy, The App Bold Enough to Take on Google
The First Community-Driven Search App That Puts the User First Is Now Available to Download on Any Ios and Android …
Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale
Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight …