For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire …
Findy, The App Bold Enough to Take on Google
The First Community-Driven Search App That Puts the User First Is Now Available to Download on Any Ios and Android …
Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale
Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight …
Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand
Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., …
MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI
"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues …
51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile
Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales New research from …
TechBytes with Scott Gifis, President at AdRoll
From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, …
Google launches Grow my Store for Europe
Google launches a new tool today to help retailers improve their customer online and omnichannel experiences. As users become more …
Google Selects Webpals Mobile to Join App Campaign Partner Program
Google to Recommend Webpals Mobile to Advertisers to Help Clients Manage and Up-Level Their Creatives with End-To-End Services Webpals Mobile, …
What This Year’s Hong Kong Electronics Fair Shows Us About the Future of Retail AI
There is no question that AI and robotics will have a profound impact on the retail industry – but precisely …
The Measurement Advantage: Marketing Leaders Are Four Times As Likely As Laggards To Exceed Business Goals, Grow Revenue, And Gain Market Share
Based on Bain & Company Estimates, Marketers Could Realize on Average 25-30 Percent Higher Revenue in the First Year for …
Travel Marketing’s Next Sea Change: Are You Ready?
Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one …
TechBytes with Scott Ziegler, SVP of Product Management, Return Path
Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and …
11 Must-Have Tools for Content Optimization
Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so …
Voice is the New Click: Why Voice Commands Will Replace the Click as the Standard Measure for Brands
The humble-but-powerful act of clicking a mouse cursor on a hyperlink has long served as the cornerstone of the now …
What Is Automated Machine Learning and Is It About to Put Data Scientists out of Work?
Since Automated Machine Learning (AutoML) tools, such as Google’s AutoML, launched, experts have been exploring whether they are ready for …
TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock
Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which …
Why Bot-Driven Email Data Solutions are Problematic
Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on …
TechBytes with Gil Sommer, VP of Product, Connatix
Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. …
How Moz’s New Domain Authority Takes Aim at Spam
When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as …