COVID-19

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

The world’s leading independent identity platform delivers unprecedented global reliability for millions of remote workers and consumers Okta, Inc., the leading independent provider of identity for the enterprise, announced a major milestone in cloud reliability and uptime, offering 99.99% uptime to all customers in every region of the world at no additional cost. Through its distributed and highly available cloud architecture, now Okta customers of every size – whether free developer instances, up to the largest…

Productsup recognized in Gartner research designed to highlight interesting, new and innovative vendors, products and services Productsup, the leading ecommerce data integration company, announced its recognition in Gartner's June 2020 Cool Vendors in Digital Commerce. Gartner named Productsup among three total vendors. “We strive to be a disruptor in the feed management and product content syndication space, and believe it’s an honor to be recognized by Gartner,” said Johannis Hatt, Co-Founder and CEO at Productsup. “At a…

Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is causing anxiety for everyone, marketers included, the situation also provides some hints as to how marketing can best accelerate its path to the future. The current state of rapidly changing consumer behaviors coupled with accelerated use of digital and hybrid channels has exposed customer experience issues at the enterprise level – one that…

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

Steve Nason to present key findings at StreamTV Summer Research Summit Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm's latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT…

As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock. Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over…

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

International advocacy organisation Global Citizen and the European Commission are partnering on Global Goal: Unite for Our Future—The Concert, a globally televised and digitally streamed special that will air tomorrow. It will highlight the disproportionate impact COVID-19 has on marginalized communities - including people of colour, those living in extreme poverty and others facing discrimination. Hosted by Dwayne Johnson, The Concert will feature performances from Chloe x Halle, Christine and the Queens, Coldplay, For…

To help organizations welcome back employees and visitors safely, Check-In Online surveys and reports on the health status of anyone that may have been exposed to the COVID-19 virus Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced it is making available a cloud-based, simple and affordable solution that can help organizations ease the challenge of safely granting access to their facilities.Check-In Online, leveraging eForm technology, makes it possible to create a secure,…

Brands Can Take Advantage of New Entry Points to Rich, Asynchronous Messaging Experiences That Customers Prefer to Traditional Phone Calls and Waiting on Hold LivePerson, In. , a global leader in conversational solutions, announced it has joined Google’s partner program to help brands launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps. Messaging allows customers to begin conversations when and where it’s convenient for them, pausing…

AI Solutions from Amplify.ai and Google’s Business Messages create a unique ‘Corona Helpdesk’ solution for MyGov Corona Hub Amplify.ai, developer of the first enterprise-class AI-driven omnichannel engagement platform, brings conversational AI technology to Google’s Business Messages platform to help brands seamlessly engage customers and constituents. Amplify.ai, which offers persistent, personalized, messaging-based experiences, developed and deployed a COVID-19 focused virtual assistant for the Indian Government through…

ERP Advisors Group hosted a conference call and live podcast to explore "The Evolving Role of CRM Systems in the Wake of COVID-19." Shawn Windle, the Founder and Managing Principal of ERP Advisors Group, noted that even though CRM software is arguably the largest of all software markets, CRM systems are not always used to their fullest potential. Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member "With distributed sales and customer support teams, having centralized CRM and ERP tools…

Companies to deliver integrated product solutions, advanced insights, and reference architectures to seamlessly implement a comprehensive security strategy Okta, Inc., CrowdStrike, Inc., Netskope, and Proofpoint, Inc. announced the companies are coordinating to help organizations implement an integrated, zero trust security strategy required to protect today’s dynamic and remote working environments. COVID-19 has ignited a rapid shift to remote work, moving people and assets outside the confines of a traditional perimeter.…

Consumer Intelligence Firm’s Analysis Finds the Majority of Consumers Are Still Reluctant to Return to Business as Usual Consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, unveiled four new U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified and developed deep profiles around the following audience segments and scaled them to the U.S. population of more than 220…

Survey Identifies Appetite to Shop, Opportunities Based on Discovery and Desire to Save Valassis, the leader in marketing technology and consumer engagement, shares new research examining consumer behavior amid the COVID-19 pandemic as states begin to lift restrictions and businesses begin to reopen. These insights provide a powerful understanding of how behavior is shifting, allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands. Based on responses from 1,000 U.S.…

World's Most Accurate Speech-to-Text Company Becomes First to Provide In-App Option The world's most accurate speech-to-text engine is now available for Zoom users to add live, real-time captions to their meetings. Rev.com announced they have integrated their best-in-class artificial intelligence with the virtual meeting platform. Now, using the Rev Live Captions app, for the first time ever, live captions can be instantly delivered on-screen in Zoom. While other speech-to-text providers have created their own…

June 2020 Survey Reveals 77% Would Want To Be Notified Via Mobile Alert If Someone They Came In Contact With Contracted COVID-19 Metova, a leading provider of custom software solutions for mobile, web, connected home and car, and Internet of Things (IoT) for the private and public sector announced the results of a new survey of over 2000 people in the United States on contact tracing and exposure notification apps use in the fight against COVID-19. Notably, the survey found 77% of people would want to be notified via…

Retailers are able to rapidly deploy an optimized BOPAC process with Kibo Kibo, a leader in cloud commerce, is releasing Curbside Pickup, a new fulfillment offering designed for retailers to meet growing demand for buy online, pick up curbside options (also known as BOPAC) resulting from COVID-19. In order to support retailers through the uncertain future of COVID-19, in Q4 and beyond, Kibo is offering promotional discounts throughout 2020 to help retailers launch curbside pickup operations in 30 days and weave it into…

Company Increases Q2 Managed Services YoY Bookings Growth Outlook from 25%+ to 40%+ IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, provided an operations update to investors. The company has revised and increased its Q2 2020 Managed Services bookings outlook from 25%+ to 40%+ following a series of new customer wins and renewals from existing customers. In addition to previously announced contract wins, the company has seen the return of…