COVID-19

New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment SheerID and CommerceNext announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands & retailers can emotionally connect with consumers during this difficult time. The psychological impact of Covid-19 and what consumers want from retailers: More than two thirds of consumers…

Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. When COVID-19 took its grip on the world in March, suddenly digital marketing became one of the only ways to do business. All of the sudden the plans to increase and amplify a digital presence went from a can perpetually kicked down the road to being imperative number one. For some industries, this was a smooth transition; for many, it was crippling and even devastating - they simply weren’t…

The newest discovery that the Logica Future of Money Study uncovers is a paradox in money management during COVID-19. Below you’ll find some of the statistics revealed: Savings rates have been at an all-time high, while spending is down. At the same time, almost two-thirds of Americans are stressed about their financial situation, and the population is split on their ability to cover their expenses or not. 41% of Americans are planning on paying down debt more in 2021, and 32% are planning on paying off…

New research finds U.S.-based employees are embracing and enjoying remote work with many calling for 'automation software' to drive further efficiencies and to support permanent flexibility in 2021 Nintex, the global standard for process management and automation, released findings from the Nintex Workplace 2021 Study revealing that a majority of employees working remotely during the COVID-19 pandemic in the United States have been more productive than they expected, with many reporting a desire for automation to further…

Cloudinary helps James Hardie Australia create a single source of truth for its complex image sharing needs as customers and partners alike turn to online channels during COVID-19 lockdowns Cloudinary, the media experience platform for many of the world’s top brands, announced that James Hardie Australia, global leader in the production of interior and exterior building products, is using Cloudinary to centralize all of its image assets and create a streamlined and highly accessible digital repository available to multiple…

88% of employers are increasing investment in mental health programs and 94% expecting to expand virtual wellness services in 2021, according to Wellable's fourth annual report For many aspects of work, COVID-19 accelerated trends that were already in place while also highlighting important areas of health that were being ignored for too long, such as mental and emotional well-being. To better understand the future of employee well-being in a post-COVID world, Wellable's 2021 Employee Wellness Industry Trends report…

COVAX is the global initiative that will make COVID-19 vaccines available for 190 countries, including the poorest in the world Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021. Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are…

Loop Media, Inc. (“Loop Media”), the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses announced a partnership with Rad to bring 19 of Loop’s music video channels to the Rad platform. Rad (formerly known as Littlstar) was a launch partner on PlayStation 5 and recently introduced Watch Parties on Android TV for linear programming and live events. Through the partnership, Loop’s content will be available on all devices that support…

Retailers saw ecommerce sales surge on mobile and desktop during the Cyber 5 weekend, with store pickup and curbside accounting for nearly 18% of all orders Kibo, the leader in unified commerce, announced ecommerce sales results from the 2020 Thanksgiving holiday shopping weekend, which showed immense growth. Kibo’s retail personalization clients saw their ecommerce revenue increase 81% from $473 million year over year compared to $261 million in 2019. Additionally, total purchases surged 86% globally from 2019 compared to…

iStock by Getty Images, a leading global source of visual content, has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that will resonate with consumers after a year of disruption; from major political events, the impact of COVID-19, effects of climate change, and social change. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code…

Intouch Insight, a leading provider in Customer Experience Management software and services, released a follow-up study on the changes in how consumers are interacting with restaurants and food establishments due to COVID-19 Intouch Insight, a leading provider in Customer Experience Management software and services, released a follow-up study on the changes in how consumers are interacting with restaurants and food establishments due to COVID-19. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code…

E-commerce and payment leader Nexway and Mr. Potenzone mutually agree to part ways Nexway SAS, an e-commerce and payments leader, announced that Chief Strategy Officer Casey Potenzone will depart from the company on December 31. Mr. Potenzone joined Nexway in 2014 as head of sales operations and was appointed Chief Strategy Officer in 2017. He has since demonstrated strong leadership as a member of the Executive Board, implementing new company-wide strategy and overseeing the sales, account management and marketing…

Just in time for the December holidays, this new device makes it safe and easy for families to video call on the TV, with Black Friday/Cyber Monday specials and free secure lifetime video calling service ONSCREEN Inc., announces the upcoming launch of the Spark -- a TV video calling device that is easy to install, completely secure, and affordable. The new device addresses the need for higher quality video calling experiences for families, safe from privacy concerns, and is the most affordable TV video calling product on…

IDC expected that the CRM SaaS market will maintain its growth momentum. By 2023, the traditional deployment model of CRM (On-premise) will be mostly replaced by CRM SaaS. Sales Force Automation (SFA) in SaaS market represents the largest segment in the market. As enterprises continue to promote digital transformation, the marketing SaaS market will grow the fastest in the future, and its share will be further expanded. With its unique CRM product capabilities, Fxiaoke Technology has been continuously growing at a high…

How WIMI's Hologram AR advertising technology is changing the industry Antiprohense, a market research organization in Hong Kong, recently released a research report on 'Digital Advertising vs. Traditional Advertising in 5G Era'. Digital advertising is challenging the traditional advertising industry. During the outbreak of COVID-19, many people saw the public-welfare function and commercial value of the media, and many advertisers would adjust their advertising strategies as soon as possible. Digital advertising will…

This report surveyed 20,000 people across ten countries, including 4,000 people from India, focused on gaining insights about the participants’ perceptions of the future of work from around the world.  Salesforce, the global leader in CRM, revealed India insights from its report titled, ‘Global Stakeholder Series’. Insights from this report reveal the changing ways in which we are working, including the digital imperative pushing companies to re-examine their business models; the all-digital, work from anywhere world; and…

The Creativity4Better conference from the International Advertising Association (IAA) will see global leaders take a deep dive into building direct-to-consumer success in the ‘new normal’, and explain the strategic role brands can play in rebuilding the global economy The International Advertising Association (IAA), the world’s only globally focused integrated marketing communications trade association, announced its upcoming annual conference, Brands: The Engine for Economic Revival – which will be delivered virtually for…

Fiserv survey shows digital gift cards have become the pandemic gift of choice for many consumers According to the October 2020 Gift Card Gauge released by Fiserv, Inc., 65% of U.S. consumers say they will purchase a digital gift card on Black Friday if a merchant offers an incentive, one of several key findings in the new survey. “Consumers are always looking for a deal, and this year, more than any other, they are looking for convenient ways to give touching gifts in a touchless manner,” said Dom Morea, senior vice…

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

Despite rarely working from home in 2019, technology advancements set advisors up for success as COVID-19 stay-at-home orders were enacted earlier this year Redtail Technology ("Redtail"), a leading provider of client relationship management (CRM) solutions for financial services firms, published the results from their 2020 "Working Remotely" survey, which set out to uncover how advisors adapted during COVID-19. Redtail surveyed more than 1,750 financial advisory employees and discovered that the large majority of…