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LivePerson Integrates With Google’s Business Messages

Brands Can Take Advantage of New Entry Points to Rich, Asynchronous Messaging Experiences That Customers Prefer to Traditional Phone Calls and Waiting on Hold LivePerson, In. , a global leader in conversational solutions, announced it has joined Google’s partner program to help brands launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps. Messaging allows customers to begin conversations when and where it’s convenient for them, pausing…

Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado

Boulder SEO Marketing, a top-rated Denver digital marketing agency, announced today that its founder & president would speak at the 2020 Innovative Dealer Summit, the biggest two-day event in automotive. Chris Raulf will present a 45-minute session entitled 6 Top Ways to Build A Digital Marketing Strategy That Will Boost Lead Generation and Sales. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management This year's Innovative Dealer Summit (IDS) features…

19 Simple and Easy Ways to Market Your App Online

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing – sometimes for the better, sometimes for the worse. With every passing second, there are new advancements in Medicine, Philosophy, Engineering, Law, and every other discipline that we know of. The only constant in today’s era is changing. Technology Is Progressing at a Higher Rate Than Any Other Discipline However, there has never been as rapid advancement in any field as there has been in the field of Computer Science…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

An Overwhelming Percentage of Americans Think Money Drives Google’s 1st Page Ranking

If you are struggling to get to the first page of Google Search results, you must read what IronMonk Solutions just found out in its survey of 2000+ American respondents. An astonishingly high percentage of Americans feel that Google Page Ranking is a monetized game. 50.6% of respondents believe that it is most likely that websites would pay Google to rank on the first page during a search for a product or service. The survey results appear to highlight an increasing distrust that the average American has towards big tech…

Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant

Integration allows restaurant brands to access direct traffic from Google’s platforms Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be enabled on Google’s platforms so that consumers can order directly on Google from Search and Maps. Users can…

10 Tried and True PR Tips to Grow Your Small Business

If you’re a small business, you likely struggle with finding time to tell your own story on a regular, or even consistent, basis. It’s one thing to create content for social media and engage with customers online and it’s another thing to have someone else talk about you and offer third-party credibility. Media coverage is essential for your business, but it’s hard to know exactly how to get their attention. Below I’ll share my tried and true PR tips for small businesses who want to start taking the steps towards a…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

Amazon Is in the Top Ten Most Visible Websites on Google in Six Countries Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed. The findings come from Searchmetrics’ annual SEO World Rankings study which analyzed search results…

Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Google Selects IRI to Join New Measurement Partners Program

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality and choice to its advertisers across seven specialization areas. IRI’s selection is the latest advance in its ongoing relationship with Google to provide high-quality data and analytics services to Google advertisers. “Google chose IRI to…

Amazon Versus Google Search: Who Is Winning the Battle and How?

Amazon Has Become the No.1 Source of Product Searches Online, Outdoing Google and Several Others for Years Now Amazon’s advertisement business still has a lot of scope for growth. Last year, the retail giant accounted for nearly half of all product searches, according to the details based on a survey. Alphabet, on the other hand, accounted for 36% of the market. According to a report by Merkle for Q2, 2018- Google’s product listed ads accounted for 59% of the company’s ad clicks in Q2. Despite the figures, Amazon’s…

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Centro, a provider of enterprise-class software for digital advertising, today announced that users of its Basis programmatic ad platform will be able to converge ad creative performance data from major delivery sources. Basis now offers users creative reporting across their campaigns, providing granular ad-level data from…