BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report
BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report.
Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic consistently outperformed the category and is recognized in the top group of CDP vendors. The report analysis highlights BlueConic’s technology advances, product roadmap, and its unique AI Workbench functionality to enhance customer experiences. Quadrant Knowledge Solution also notes that BlueConic has significant traction across North America and Europe, as well as in key vertical industries such as publishing, entertainment, and retail.
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The Quadrant Knowledge Solutions report states that, “BlueConic offers [a] robust technology value proposition with its superior platform architecture supporting schema-less profile database, comprehensive data integration capability enabling marketers to build and manage unified customer profiles for both anonymous and known customers, business user-friendly UI, embedded consent management for privacy regulations, and built-in personalization and activation across a range of marketing platforms. The platform offers robust pluggability to introduce new functionalities for business agility and flexibility in supporting emerging market scenarios.”
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“We are honored that Quadrant Knowledge Solutions has recognized our position in the CDP market,” said Bart Heilbron, CEO and co-founder of BlueConic. “At BlueConic, we are constantly working to define the next generation of customer data platforms, offering our customers more functionality and advancements so they can scale for today’s goals and tomorrow’s ambitions. We are pleased to have these efforts acknowledged in the analysis.”
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