BlueConic

BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report. Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic…

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. Growing from an estimated $1B in 2019, spending on CDPs is projected to be in the…

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology around the World BlueConic, the world’s leading customer data platform (CDP), announced that it has been selected as the winner of the “Best Customer Data Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. The mission of the MarTech Breakthrough Awards is to…

Integrated Solution Enables Real-Time Model Deployment Across Entire CDP Profile Database for Immediate Marketing Activation BlueConic, the world’s leading customer data platform (CDP), announced the release of its AI Workbench, which puts the power of machine learning directly in the hands of the marketing organization to enable more intelligent 1:1 customer experiences. @BlueConic, the world’s leading customer data platform (CDP), announced the release of its AI Workbench, which puts the power of machine learning…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…