customer data platform

Bloomreach, the leader in commerce experience, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, announced that they are entering a strategic partnership. Both Bloomreach and Exponea have experienced significant growth as a result of the recent surge in digital commerce and online shopping worldwide. The Bloomreach Experience Platform (brX) drives over $200 billion in digital commerce experiences across many of the world's largest online retailers, brands, distributors, and B2B manufacturers -…

New offerings increase velocity of development and improve data-driven intelligence for marketers Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, …

New connectors for CRM, marketing automation and marketing analytics bridge the data gap for insight-driven marketing effectiveness Progress, the leading provider of application development and digital experience technologies, announced the launch of a new set of Progress DataDirect connectors to help organizations overcome the challenge of accessing data from disparate marketing technology applications. The set includes connectors for popular CRM, marketing automation and web analytics platforms such as Google Analytics,…

Leadspace, the leading B2B customer data platform provider, announced that their unique segment building utility is generally available for customers using their Leadspace On-Demand application. This announcement comes with their Fall 2020 product release, which also includes updates to their custom data ingestion engine and enterprise account mastering solution. “We think our data agnostic approach to solving modern B2B marketing and sales challenges allows us to build the ultimate segmentation hub,” explains Leadspace…

Popular open source CDP also offers new entry-level pricing tiers starting at just $750/month RudderStack, which provides a Customer Data Platform (CDP) designed specifically for developers, launched the next generation of its SaaS offering - RudderStack Cloud, the most efficient, affordable and sophisticated customer data product for developers. Offering integrations with platforms such as Snowflake and DBT, RudderStack Cloud solves the data silo problem by enabling data engineers to unify their data and add CDP…

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, announced the launch of its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). The global CDP market is expected to grow at a Compound Annual Growth Rate (CAGR) of 34% to more than $10.3 billion by 2025. This worldwide market is being fueled and accelerated by the ongoing COVID-19 pandemic as businesses from retailers to healthcare providers are increasingly relying…

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lifesight (Analytics), Claravine (Data Management Platform), EX.CO (Content), Braze (Customer experience), Twilio (Customer Data Platform). Lifesight Launches Customer Intelligence Platform Lifesight, a customer intelligence company, officially launched it’s brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is…

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and…

Vericast brands, QuickPivot and Direct Mail Manager, collaborate to enable personalized, multichannel marketing from the QuickPivot customer data platform QuickPivot, the premier customer data platform for multichannel brands, and Direct Mail Manager, a software platform that automates the creation and delivery of personalized postcards, today announced a new integration that enables marketers to send on-demand, personalized print postcards to customers directly from the QuickPivot customer data platform (CDP). The two…

Treasure Data unveiled its Global Partner Program, offering agencies, consultancies, technology service providers, independent software vendors (ISVs), and data specialists new certifications, training, and technical, marketing, and sales support for the Company’s market-leading Customer Data Platform (CDP). The program will be launching with 20 strategically selected partners and is set to grow as we continue to expand our customer base in all territories. "Enterprises are turning to trusted partners in their respective…

Treasure Data, a leading customer data platform (CDP) for enterprises, announced that Pankaj Tibrewal has been appointed as chief executive officer. Tibrewal succeeds Hiro Yoshikawa, co-founder of Treasure Data. Yoshikawa will now be part of Treasure Data’s board of directors with fellow co-founder Kazuki Ohta and will continue to support the company’s strategic directions in the next phase of growth for the company. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys "I am truly…

Imaginuity has promoted Kristin Nuckols to chief media officer, placing her at the head of one of the largest in-house media departments in the Southwest. Nuckols has built an unrivaled department over her four years with the company, bringing best-in-class media planning and buying capabilities for both traditional and digital media under one roof. "We are proud to name Kristin our first chief media officer – for years she has been the driving force behind assembling the exceptional talent and technology required to…

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of…

ActionIQ, the leading customer data platform (CDP), announced that Neil Wilson has joined the company as Senior Vice President Partnerships, charged with building alliances with global systems integrators, digital agencies, and management consultancies, among others, to better serve its client base, while increasing the business development pipeline for itself and its partners. Wilson, formerly Senior Vice President of Infor Global Alliances, will become a strategic part of ActionIQ's senior management team in this new…

To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.…

CDP honored with MarTech BreakThrough Award win for second straight year BlueConic, the world’s leading pure-play customer data platform (CDP), announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has…

CaliberMind, a B2B Marketing Intelligence Software, announced that it has chosen Sisense, the world’s leading AI-driven analytics platform, to help CaliberMind customers drive data-driven decision making and culture change in the marketing industry. “Our customer data platform transforms siloed data into a cohesive information layer. We’re thrilled to offer our customers the ability to easily manipulate their data visually with Sisense. We provide out-of-the-box templates and support for customization, but now they can…

ActionIQ, the leading customer data platform (CDP), announced that it has appointed Wes Nichols, Partner at the technology-focused venture firm March Capital, to its Board of Directors, adding to a stellar lineup of technology investors including Doug Leone of Sequoia Capital and Martin Casado of Andreessen Horowitz. Nichols brings a depth of technology leadership experience to ActionIQ as an active investor and board advisor to public and private company CEOs. He currently serves on the board of several SaaS and digital…

Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control…