customer data platform

Treasure Data, a best-of-breed enterprise customer data platform (CDP), announced it has been recognized as a Strong Performer by Forrester Research, Inc. in its recently published report "The Forrester Wave: Customer Analytics…
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Collaboration with Google Cloud will help Lytics improve customer experiences with unparalleled data security, privacy control, and governance over their data Lytics, a leading customer data platform (CDP), announced the launch of Lytics…
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Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare's most vital sectors Tealium, the largest independent and most trusted customer data platform (CDP)…
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The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute's latest Industry Update report. Total employment…
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Multi-award winning, pure-play customer data platform (CDP) BlueConic announced that Patrick Reynolds has joined the company as its first-ever Chief Marketing Officer. The former Mastercard Senior Vice President will spearhead BlueConic’s…
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Farhan, former ZoomInfo executive, mandated with accelerating Lytics next phase of growth Lytics, a leading customer data platform, announces that Abed Farhan has been named Chief Commercial & Strategy Officer. In this role, Farhan…
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Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. Celebrus announces the launch of Celebrus 9.6, an upgrade to the robust technology suite,…
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Mapp chosen to integrate customer intelligence at the core of the company’s marketing Mapp, a leading provider of insight-led customer experiences, has announced LloydsPharmacy has selected its insight-led solution to integrate customer…
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Partnership enables API integrations between Acquia Customer Data Platform (CDP) and hundreds of external cloud services, helping marketers achieve faster time-to-value Acquia, the digital experience company, today announced a…
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Survey of marketing and IT decision-makers confirm improved customer data practices drive competitive advantage Amperity, the leading customer data platform (CDP) for enterprise consumer brands, released a new Opportunity Snapshot, a…
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CDP for Service, a Customer Data Platform, Garners Premium App Status on Genesys AppFoundry and Delivers Real-Time Customer Profile Data to Support Agents Treasure Data, the leading enterprise customer data platform (CDP), announced its…
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Streamlytics with AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer Data Platform (CDP) Streamlytics announced it has joined the expanded…
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MetaRouter with AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer Data Platform (CDP) MetaRouter has joined the expanded Marketing Cloud…
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-Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience -Customer Data Platform integrates with Google for seamless first party data interoperability and in the…
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The Home Depot adopts Adobe’s Real-Time Customer Data Platform, part of Adobe Experience Platform Partnership delivers more comprehensive view of customer journeys and enhanced omnichannel experiences…
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More than 46,000 votes were cast in people’s choice categories this year. BlueConic, the market-leading pure-play customer data platform (CDP), was named a winner of a People’s Choice Stevie Award for Favorite New Products in The 20th…
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Deeper integration with AWS to bring promise of cloud-based, data-driven marketing to more enterprises Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more…
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SAS customer references "award SAS this study's only perfect reference rating for a vendor's roadmap…" As brand marketers continue to prioritize customer experience (CX), those that will see the most ROI in the coming year are those using…
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Amplitude CDP natively integrates with Amplitude’s #1 ranked product analytics solution to proactively improve data quality, reduce costs, and increase customer engagement Amplitude, Inc., the pioneer in digital…
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AIQ recognized in Best Use of First-Party Data Strategy category ActionIQ, the leading enterprise Customer Experience Hub (CX Hub) powered by a customer data platform (CDP), announced that it was selected as a 2022 Digiday Media Award…
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