Browsing Tag

customer data platform

New Integration Between Tealium and Agillic Enhances the Value of Customer Data

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation

Signals Boosts Omni-Channel Effectiveness by Opening Up Audiences to Any Channel or Partner, Giving Marketers Full Control Over Personalization and Outcomes Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals with back-end data science and modeling included, enabling marketers to focus on optimizing audiences and personalization across channels. Part of Epsilon PeopleCloud Prospect, Signals enriches a brand’s first party data with Epsilon’s proprietary data, yielding valuable…

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Amperity Expands Executive Team

Amperity, the leading enterprise customer data platform (CDP), announced expansion of its executive team, adding Brian Goldfarb as Chief Marketing Officer (CMO) and Michael Wasyluka as Chief Sales Officer (CSO). Brian and Michael join the company amid a period of rapid growth for Seattle-based Amperity, which has recently completed deals with Kroger, Dicks Sporting Goods, and Wyndham Hotels and Resorts, and which recently  welcomed Kevin Johnson to its Board of Directors. As consumer-facing businesses contend with a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Amperity (Customer Data Platform), ScaleX.ai (Account-Based Marketing), Widen (Digital Asset Management), Tableau (Data Visualization), and Zilliant (B2B Commerce). Amperity Launches Anonymous Engage Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow…

Amperity Launches Anonymous Engage

Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable base of customers by over 2X. Anonymous Engage is part of AmpID's suite of market-leading identity resolution capabilities, now adding the ability to turn anonymous customers into marketable audiences. Marketing Technology News: Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and…

Zylotech Continues Momentum With New Executive Additions

Zylotech, the customer intelligence platform building stronger customer connections for B2B enterprises, announced the appointments of Patrick Meehan as Senior Vice President of Sales and Joseph Monti, Senior Vice President of Finance and Commercial Operations. These new hires will help guide the organization through its next phase of growth as it continues on its journey of helping enterprise organizations make the best use of its data to fuel increased customer experiences. "We are at an inflection point across the…

ActionIQ Expands Executive Team In Response To Exponential Revenue Growth In The Customer Data Platform Market

Salesforce Marketing Leader Leah Pope Hired as CMO & Act-On Software Chief Revenue Officer Chris Masino Joins as CRO ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the addition of two new C-level executives to its leadership suite. The announcement comes on the heels of the company's 100 percent year-over-year revenue growth, with the two senior execs being called upon to continue rapid expansion and adoption of the ActionIQ platform. Leah Pope, formerly of Salesforce, where she served…

Bridg Adds Infutor Consumer Identity Data to its Enterprise Brick-and-Mortar-Focused CDP

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Emirates NBD Boosts Digital User Engagement with Lemnisk

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website. The company achieved this using Lemnisk, a real-time personalization solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital channels their primary mode of engagement with banks, Emirates NBD was looking to leverage customer data across all touchpoints, to…

Amperity Achieves AWS Travel and Hospitality Competency Status

Amperity, a leading enterprise customer data platform (CDP), announced that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This designation recognizes that Amperity has demonstrated deep experience helping customers transform their business from behind-the-scenes operational efficiencies to guest-facing customer experiences. The launch of the AWS Travel and Hospitality Competency comes at a crucial time for the industry as it looks to innovate to address changing demands in the face of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management). AccuData Launches NextGen Behavioral Targeting Solution AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution …

Twilio Segment Highlights Future of CDP Industry in New Report

Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts. “Customer data is the new currency for any serious digital-first…

BlueVenn Selects MWWPR To Lead Communications

MWWPR, one of the world's leading independent public relations agencies, announces it has been selected by leading customer data platform, BlueVenn, for communications and PR programming. BlueVenn's successive, strong year on year growth of more than 30% across 2019 and into 2020, a burgeoning list of customer wins, and a strong vision to communicate to the industry, led the global Customer Data Platform technology provider to seek a PR agency to elevate its position to market with strategic storytelling. Marketing…

Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Q5id and Skypoint Announce Partnership to Deliver Industry’s First Proven Identity Management Solution With Integrated Privacy Compliance…

Delivering the world's first proven identity management solution with integrated privacy controls Q5id announced its partnership with SkyPoint Cloud, a leading customer data platform that champions privacy and compliance through connected privacy-first consumer experiences to build integrated privacy controls and compliance with a framework of privacy embedded throughout Q5id platform. With vast amounts of user information, touchpoints, mobile devices and increasing privacy regulations, proving identities while preserving…

Amperity Announces Appointment of Kevin Johnson to Board of Directors

Johnson's Addition Bolsters Amperity's Position as a Leader in the Highly-Coveted Customer Data Platform Category Amperity, the leading enterprise Customer Data Platform (CDP), announced that Kevin Johnson, Starbucks president and ceo, has joined its Board of Directors. Johnson's background as a leader in retail and technology gives him unique perspective to advise and further strengthen the Board of Directors of Amperity, the leading cloud-based, enterprise CDP, and to help Amperity achieve its mission of empowering…

Segment Recognized as One of the Fastest-Growing Companies in North America on Deloitte’s 2020 Technology Fast 500 for Third Consecutive…

Attributes Growth to Increased Demand for Personalized Customer Experiences in the New Digital-First Era Segment, the world’s leading customer data platform (CDP), announced it ranked No. 234 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. This recognition follows the news from earlier this month of Segment’s acquisition by Twilio, the leading cloud communications platform. Twilio was also recognized on…

Cendyn Announces Next-Generation Customer Data Platform, Starling

Starling unites your data to keep guests at the heart of what you do Cendyn announces Starling, Cendyn's next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience As a CDP, Starling integrates your systems, so…