customer data platform

BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world's leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved targeting of supporters to maximise revenue and donations. Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise Kath…

"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Industry Veteran Brings Strong Operational and Strategic Expertise to Build on Zylotech’s Phenomenal Growth Zylotech, the customer intelligence platform building strong customer connections for B2B enterprises, announced the appointment of veteran tech executive Ernie Cormier as Chief Executive Officer and President. Mr. Cormier steps in as the company prepares to scale on the heels of their 145% year-over-year growth in 2019. The company looks to expand initiatives across all departments and increase market presence.…

Jascha Kaykas-Wolff, former CMO at Mozilla, joins the real-time CDP leader as its next phase of growth begins Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly created role of President. Mr. Kaykas-Wolff will initially be responsible for go-to-market strategy using his vast experience in product direction, customer success, and operations at the company. He will report directly to CEO and co-founder, James McDermott. Mr. Kaykas-Wolff brings a…

Leading Customer Data Platform Ranked Amongst Top 100 Companies Segment, the world's leading Customer Data Platform (CDP), has been recognized as part of Forbes' inaugural list of America's Best Startup Employers for 2020. Forbes and Statista analyzed more than seven million data points to identify the top startup employers in the country. In particular, three aspects of each company were assessed during the evaluation: employer reputation, employee satisfaction, and company growth. Out of the thousands of qualified…

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…

Powerful new audience segmentation features, simplified workflows, networked data, and easier CRM integrations make CloudEngage the best value in the industry  CloudEngage, the world's most intuitive web conversion and personalization platform, has deployed version 5.0 of its award-winning software suite. Said Paul Wagner, CloudEngage CEO, "We continue to speak with overworked marketing teams that feel like they're being fleeced by others in our space. Our focus is to continue providing the best value, not only through…

Independent audit confirms Lytics’ commitment to data security Lytics, the real-time Customer Data Platform (CDP), announced that it successfully completed its Service Organization Control (SOC) 2 Type 2 examination. This audit milestone reflects the numerous data protection safeguards which the company has implemented since its founding as well as its continuing commitment to securing the data that flows through its CDP services, ensuring the data’s availability, and maintaining its confidentiality. Marketing…

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp partnership to help brands deliver privacy-friendly personalization at an unprecedented scale mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from existing investors to accelerate the growth of its platform. With the round, Matthew Safaii, Managing Partner at Arrowroot Capital, will also join the…

Segment, the world’s leading Customer Data Platform (CDP), has continued to accelerate its market momentum and expand its business in Australia and New Zealand, signing on 50 new customers in the FY2020 (February 2019 to January 2020) across a range of vertical markets including financial services, retail, technology and fast-moving consumer goods (FMCG). Many of Australia and New Zealand’s most innovative companies already use Segment, including Atlassian, Canva, Kogan.com, Koala, Airtasker, and Deputy. Among Segment’s…

This blog on Revenue Marketing Predictions for 2020 – Where Does Your Organization Stand? help companies decide Demand Spring has a whole slew of revenue marketing practices relevant to B2B setups in the Martech landscape.

The cancellation of the Mobile World Congress (MWC) 2020 in Barcelona has left companies counting the cost of potential business losses. It can get extremely painful for smaller technology companies or even devastating for startups Exacaster, an AI-powered marketing automation software company from Lithuania (EU), has been waiting for exhibiting in the biggest mobile technology show for nearly 10 years. "We were dreaming to participate in MWC ever since we founded the company but managed to get ready for it only this…

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Global Sports Brand Harnesses New AI-Powered Marketing Platform to Connect the Customer Journey Across All Channels PUMA, one of the world’s leading sports brands, has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Using Emarsys’s fully integrated customer data platform, PUMA will be able to unify data…

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Optimove, the Science-First Relationship Marketing Hub, announced that it acquired Axonite, a leading mission critical, realtime event streaming vendor. This acquisition completes Optimove's new database infrastructure, Optidata, and will provide its clients with access to its realtime customer data platform (CDP). Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite's platform rapidly simplifies the process of…

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…