Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer …
RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences
True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of …
B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment
Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released …
Bridgetree Introduces New Customer Engagement Solution, LIFT
Offering EnablesMultichannel Data Management with Extensive Solution Support Bridgetree, a leading data-driven marketing services company, announced the market launch of …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
Tealium Raises $55 Million in Series F Funding
New Investment to Accelerate Global Expansion and Product Innovation Funding Solidifies Tealium as the Industry’s Most Comprehensive Customer Data Orchestration …
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …
TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital
Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge …
BlueVenn and London Research Release Customer Data Platform Maturity Model
Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …
Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics
Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful …
Lemnisk Partners With Infosys Finacle to Co-Innovate on Digital Marketing Solutions for Banks
Lemnisk is excited to announce its partnership with Infosys Finacle. Lemnisk, an intelligent and secure Customer Data Platform for Financial …
Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform
Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …
Lattice Engines Announces Spring 2019 Release of Its Atlas Customer Data Platform to Lead Industry into ABM 2.0 Era
New Release Features Revenue Prediction Capabilities and New Integrations with Social, Search and AD Channels to Enable Marketers to Deliver …
Radius Launches New Data Stewardship App to Fix Bad, Siloed Salesforce Data
Built on the Only B2B Enterprise Customer Data Platform and Data Ecosystem, Radius now keeps Salesforce data clean & current …
Optimove Expands Marketer Accessibility to Data with Optimove BI Studio
Optimove BI Studio Strengthens Optimove’s position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access …
IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale
Amazon Neptune Enhances Ignitionone’s Customer Intelligence Platform with Fast and Efficient Cross-Device and Cross-Browser Audience Activations IgnitionOne, a global marketing …
MarTech Roundup: Latest News, Insights, Funding and Salesforce Updates
The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews …
Quantum Metric Unveils First of its Kind Feature for Real-Time and Automatic Response to Enhance Digital Experiences
New Platform Feature Activate Enables Businesses to Transform Behavioral Data into Triggers for In-The-Moment User Experience Decision Making Quantum Metric, …
Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology
Joint Solution Will Enhance Accuracy and Reach Across North America, EMEA and APAC Tapad, a global marketing technology company and leader …
The Stride Customer Data Platform Launches Engagement Engine That Enables Marketers to Build 1:1 Campaigns Without IT or Engineering
The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize …