The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews …
Quantum Metric Unveils First of its Kind Feature for Real-Time and Automatic Response to Enhance Digital Experiences
New Platform Feature Activate Enables Businesses to Transform Behavioral Data into Triggers for In-The-Moment User Experience Decision Making Quantum Metric, …
Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology
Joint Solution Will Enhance Accuracy and Reach Across North America, EMEA and APAC Tapad, a global marketing technology company and leader …
The Stride Customer Data Platform Launches Engagement Engine That Enables Marketers to Build 1:1 Campaigns Without IT or Engineering
The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize …
BlueConic Launches AI Workbench to Eliminate Operational Inefficiencies for Data Science & Marketing Teams
Integrated Solution Enables Real-Time Model Deployment Across Entire CDP Profile Database for Immediate Marketing Activation BlueConic, the world’s leading customer …
Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence
Zaius, Recently Named ‘Best CRM’, Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate …
Evergage Appoints Laura Saati as VP of Customer Success for Evergage’s Retail Practice
Saati Brings Two Decades of Industry Experience – Driving Business Growth and Executing Retail-Focused Strategies – as Evergage Extends its …
Pearl Thinks, LLC Announces Release of Pearl CDP
Pearl Thinks, LLC is pleased to announce the release of Pearl, a patent-pending SaaS Customer Data Platform (CDP) built exclusively …
Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards
World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was …
DataRobot Announces Technology Partnership with Arm Treasure Data
DataRobot, the leader in automated machine learning, announced a strategic partnership with Arm Treasure Data, a customer data platform (CDP) …
Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences
Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock …
D4t4 Launch Major New Upgrade to Its Celebrus Platform Which Can Deliver Instant Data in Real Time
Celebrus the Customer Data Platform from publicly quoted D4t4 Solutions plc is pleased to announce the launch of Celebrus version …
Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion
The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry. …
Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences
Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock …
RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience
Research Reveals Major Gaps in Engaging Customers in a Relevant, Timely, and Consistent Fashion Across All Interaction Touchpoints RedPoint Global, …
DMP, CDP or UDP – What’s in a Name?
There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to …
BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View
BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization …
Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm
Lattice Engines, the world’s first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its …
Evergage Closes out a Successful FY18 with Continued Rapid Growth and Major Platform Enhancements
Numerous Companies Across Industries Select Evergage’s Personalization and Customer Data Platform (CDP) to Drive Better Customer Experiences and Engagement Evergage, …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …