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customer data platform

Silverbullet Achieves Adobe Audience Manager Specialization

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specializations are earned after organizations achieve a level of certified expertise in an Adobe solution and have demonstrated multiple successful customer implementations. A Bronze-level partner in the Adobe Solution Partner…

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

Tealium Predict ML Solution Helps Marketers Understand CX Data to Deliver ROI Faster

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already,…

BlueConic Recognized as a Major CDP Vendor by Quadrant Knowledge Solutions

BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report. Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic…

Segment Appoints First Ever Regional Vice President of Asia Pacific and Japan

Company Set to Accelerate Presence Across ANZ and Broader APAC Region Segment, the world’s leading customer data platform (CDP), today announced the appointment of Prakash Durgani as Regional Vice President, Asia Pacific and Japan. In his new role at Segment, Durgani will be responsible for charting the company’s overall growth strategy across Asia Pacific, including sales and marketing activities, to bolster the company’s market presence. Durgani has more than 20 years’ sales and engineering leadership experience in…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Stateside Sports Chooses Emarsys as Number One Draft Pick

Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022 Stateside Sports, Australia’s home of United States sports lifestyle, announced it has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years. Using Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify…

BlueVenn Announce Partnership With InfiniteIQ Consulting to Provide Advanced Omnichannel Marketing Solutions

InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have today announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities. The partnership sees InfiniteIQ Consulting enter the emerging CDP market with a unique offering…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

RudderStack Raises $5 Million Seed Round Led by S28 Capital; Announces Acquisition of Blendo

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms, announced today it has raised a $5M seed round led by S28 Capital with additional participation from Salil Deshpande (Uncorrelated Ventures) and Florian Leibert (468 Capital). The funding will be used to accelerate product development and rollout to larger enterprises. RudderStack also announced the acquisition of data integration company Blendo, which brought additional IP and expertise to the RudderStack team. At most…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

Amperity Releases Retail Monitor Research Report Documenting Changes Since Onset of Coronavirus Pandemic

Insights Derived from Anonymized Data Across 100 North American Retailers Amperity, the first AI-powered Customer Data Platform (CDP), has debuted the first in a series of regular research reports based on data from the Retail Monitor, an online a benchmarking tool containing anonymized data from over 100 North American retail brands. The Retail Monitor was designed for business leaders, journalists, and analysts, and will be regularly updated with data and insights on an ongoing basis. Amperity's Retail Monitor allows…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

mParticle Launches Open-Source Data Validation Tools

New open-source toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced the release of a new open-source developer toolset to give engineering teams instant data quality protection and feedback in their integrated development environments (IDE). This toolset also features Smartype, which translates any JSON based data model into strongly-typed code.…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…