Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched …
Ascent360 Announces New User Interface And Features For Customer Data Platform
Company Continues to Innovate CDP for B2C Marketers in Brand, Resort and Retail Segments Ascent360, a leading customer database platform …
Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards
New Awards Program Celebrates People and Technology That Create Relevant, Personalized Experiences – with Evergage Being the Only Vendor to …
TechBytes with Katherine Kostereva, CEO and Managing Partner at bpm’online
Tell us how Customer Data Platforms and Analytics are changing CRM platforms? Customer Data Platforms pull data from various sources …
Evergage Named an EContent 100 Award Winner for Fourth Year in a Row
Evergage’s Personalization and Customer Data Platform (CDP) Honored Among the Technologies ‘That Matter Most’ in the Digital Content Industry Evergage, The …
Is Your Content Marketing Strategy Driving Sales?
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the …
Evergage Receives Highest Product Score in Every Use Case in Gartner’s Critical Capabilities for Personalization Engines Report
For the Second Straight Year, Gartner Ranks Evergage the Highest in Marketing, Digital Commerce and Customer Experience Use Cases Evergage, The …
Oracle Buys CrowdTwist
Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution Oracle announced it signed an agreement to acquire CrowdTwist, the leading …
Oracle and Deloitte Help Brands Realize the Potential of Customer Data Platforms
Collaboration will help brands combine data and decisioning to deliver more personalized and contextual experiences across the customer journey Oracle …
Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP
Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness …
Tealium Launches Tealium Predict, Built-In ML Technology for the Customer Data Platform
Innovative Machine Learning Technology Allows Organizations to Build More Intelligent Audiences and More Accurately Predict Consumer Actions Tealium, the trusted …
The Relevancy Group releases The Relevancy Ring 2019 CDP Buyer’s Guide
Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result …
Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams
Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads …
Delivering a Single View of Customer Data Via G-Cloud – Altcom’s Atonal Customer Data Platform
Altcom, a UK software development company have made their Atonal Customer Data Platform available via the UK government’s G-Cloud procurement …
Evergage Unveils New Data Warehouse Solution
Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support …
Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019
The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute‘s …
BlueConic Wins “Best Customer Data Platform” Award in 2019 MarTech Breakthrough Awards Program
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology around the World BlueConic, the world’s leading customer data …
Lytics Announces StartSmart, Removing Complexity and Decreasing Time to Value of Marketing Technology Deployments
Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges …
mParticle Releases Next-Generation Customer Data Unification and Orchestration Capabilities
Latest Launch Introduces New APIs and Platform Features to Improve Data Accuracy and Control mParticle, the Customer Data Platform (CDP) …
Relationship Marketing Hub Optimove Hires New VP of R&D
Rachel Shehori will help meet accelerating demand for Optimove’s offerings and strengthen the company’s competitive position in the market Optimove, …