Browsing Tag

customer data platform

Cardlytics To Acquire Bridg To Accelerate Transformational Growth

Marketers Will Gain Unprecedented Ability to Understand and Reach Consumers with Bridg SKU Data and Cardlytics’ Advertising Platform Cardlytics announced today its intent to acquire Bridg, a customer data platform that empowers marketers to better understand and reach customers using SKU-level insights. Once the integration is complete, this addition will pair Cardlytics’ advertising platform, which has an audience of more than 163 million monthly active users, with Bridg’s enhanced SKU-level insights and ability to engage…

Vidora Partners with Twilio Segment to Bring Machine Learning to the Leading Customer Data Platform

The partnership makes it fast and easy to integrate advanced machine learning into marketing and product workflows Vidora, the leading No-Code Machine Learning Platform for marketing, announced an integration with Twilio Segment, the world’s leading Customer Data Platform, to enable customers to quickly and easily use their first-party data in advanced machine learning algorithms for marketing and product workflows. Marketing Technology News: Takeaways From The 2020-2021 Covid-19 Pandemic: The Right…

ActionIQ Extends Series C To $100 Million To Solidify Lead In Fast Growing Customer Data Platform Market

Pre-emptive, Insider-led Series C Extension Builds on Impressive YOY Growth, Major Client Wins and Customer Satisfaction Ranking That Surpasses Legacy Marketing Clouds ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that it extended its Series C financing, bringing the total capital raised in the round to $100MM. Between this latest capital infusion and exponential growth—more than 100 percent uptick in revenue year-over-year—the extension increased the company's valuation by over 250 percent…

Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius

On the heels of a year of accelerated growth, Optimizely now brings an added layer of customer context to the core of the most modern Digital Experience Platform available today Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Marketing Technology News: Marketing Technology…

Sitecore Acquires Boxever And Four51

Significantly expands addressable market and accelerates the delivery of the first SaaS-based digital experience platform, extending Sitecore's leadership position Sitecore®, the global leader in digital experience management software, today announced that it has entered into definitive agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. These acquisitions arrive…

Amperity Receives 5th Patent for Identity Resolution Technology

Latest Award Further Distinguishes Amperity as the Only CDP With Patented Innovations for Driving Customer Centricity Amperity, the #1 enterprise customer data platform for consumer companies, announced that it has been awarded U.S. Patent 10,922,337 for “Clustering of data records with hierarchical cluster IDs.” This award is the fifth patent granted for Amperity’s core identity resolution and customer 360 technology, and further cements its platform as the only Enterprise CDP with protected innovations that help drive…

Smaato’s Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers…

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops and mobile devices around the globe.…

Blueshift Raises $30 Million Series C To Scale SmartHub Customer Data Platform

AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands Blueshift, the leading AI-Powered Customer Data Platform, announced a $30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures, along with Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round. Ratan Singh of Fort Ross Ventures…

Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s…

MarTech Interview with Heidi Bullock, CMO at Tealium

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

Freshworks Crosses $300 Million in ARR and Closes 2020 with Over 40% Year Over Year ARR Growth

Freshworks, Inc., the intelligent customer engagement software company, announced it surpassed $300M in ARR, growing the business by 40% year over year through unprecedented economic times. Freshworks' record year featured new product offerings, strategic acquisitions to accelerate AI and an expanded executive team to fuel its next phase of growth: the march towards the billion-dollar revenue milestone. "Like everyone, our 2020 plan went out the window when the pandemic hit, but our hard-working team persevered," said …

Oracle Announces Cloud Customer Experience Updates

New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships To help organizations create dynamic and memorable experiences for their customers, Oracle announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.  “Customers…

Twilio Segment Releases 2021 CDP Report, A Look at How Pandemic-Driven Digital Acceleration Ushered the Industry into a New Era

Report finds that companies have significantly invested in building out their tech stacks to accelerate digitization and adapt to a multi-channel customer journey By the end of 2020, Segment processed more than 1 trillion API calls per month, an increase of 575 billion since December 2019 Twilio Segment, the world’s leading customer data platform (CDP), published The Customer Data Platform Report 2021. The second annual report, which reflects the findings of anonymized platform usage data from Segment’s thousands of…

BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation

New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board of Directors Google and Apple…

Amperity Increases Focus on Consumer Trust with Appointment of Ciara to Board of Directors

Entertainer, entrepreneur, and philanthropist will spearhead the Board's Corporate Social Responsibility initiatives Amperity, the leading enterprise Customer Data Platform (CDP), announced the appointment of Grammy Award-winning entertainer, entrepreneur, and philanthropist Ciara to its Board of Directors. She will lead the Board's Corporate Social Responsibility (CSR) efforts, serving as an advocate and advisor on Amperity's community initiatives. For Ciara, her new role on Amperity's Board adds to a diverse and…

Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform

Funding and fresh leadership will enable Leadspace to accelerate growth, product development and customer adoption of its leading AI-driven B2B Customer Data Platform (CDP) Current clients include Salesforce, American Express, Zoom and more Leadspace announced it has raised $46 million in growth funding led by JVP. The funding validates Leadspace as a front runner in a burgeoning Customer Data Platform (CDP) market that is estimated to generate $2.4 billion in 2020, and expand to $10.3 billion by 2025. Leadspace plans to…

BlueConic and Nagarro Partner to Deliver Transformational Value to Enterprise CDP Adopters

Strategic Integration Partnership Ensures Customers Get Immediate Value and Utility from Their Investment in BlueConic BlueConic, the world’s leading pure-play customer data platform (CDP), and Nagarro, a global leader in digital engineering and technology solutions, announced a strategic partnership to help enterprise organizations deploy BlueConic with rapid time-to-value and for maximal, long-term impact of the platform. Nagarro’s deep expertise in BlueConic’s technology, combined with the implementation and utilization…

Kaleyra and WebEngage Announce New Strategic Partnership

Kaleyra Inc., a rapidly growing cloud communications software provider delivering a secure system of application programming interfaces (APIs) and connectivity solutions in the API/Communications Platform as a Service (CPaaS) market, and WebEngage, India’s leading marketing automation services provider for B2C businesses, announced a new strategic partnership combining Kaleyra’s global cloud communication services with WebEngage’s world-class marketing automation and customer data platform capabilities. Marketing…

New Integration Between Tealium and Agillic Enhances the Value of Customer Data

US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as…

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…