PalFish Chooses Vonage to Enhance Customer Acquisition and Post-Purchase Services

Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation, is enabling China-based edtech platform PalFish (伴鱼) to seamlessly connect with current and potential customers across multiple communications channels using the Vonage Communication Platform.

Marketing Technology News:Digsite Launches New Tech for Rapid Research Exploration

“While the use of communication APIs is a first for PalFish, the integration of the solution into our existing systems was seamless and fuss-free. This has not only enabled us to enhance customer experience but also helped us acquire new customers.”

PalFish is a professional private online tutoring platform designed for English language learners from 3 – 12 years old and based on Pearson academic programs. With thousands of overseas students across South Asia on its platform, PalFish offers short duration classes of 25 minutes each through various interactive tools, helping kids maintain high attention to achieve an ideal learning outcome.

Vonage Communications APIs allow developers to easily enhance and build intelligent, intuitive customer experiences directly into their existing applications and devices. By embedding the Vonage Voice API and Messages API for WhatsApp communications into its platform, PalFish is able to connect with teachers, parents and students at scale, across geographies and channels.

The Vonage Voice API enables the creation of automated and personalized customer interactions with AI. From voice bots to customised conversational AI and analytics, the Voice API can be directly integrated to existing systems and processes. PalFish has deployed the Voice API in its contact centre to enhance communications with parents for post-purchase services.

Marketing Technology News: Five Tips for Building a Strong Customer Community in 2022

“The partnership with Vonage has been crucial to helping us reach our audience more effectively,” said a representative from PalFish. “While the use of communication APIs is a first for PalFish, the integration of the solution into our existing systems was seamless and fuss-free. This has not only enabled us to enhance customer experience but also helped us acquire new customers.”

PalFish is also using the Vonage Messages API to offer efficient and seamless communication via WhatsApp. Using Vonage’s Messages API – integrated directly with WhatsApp, PalFish’s tele-sales representatives communicate with parents around student information and enrollments.

“The use of edtech services has skyrocketed since COVID-19. In Asia Pacific, the e-learning market size will be worth USD 90 billion by 2026.¹ Service providers need to effectively reach their audience in order to tap into this growing market and acquire new customers. The Vonage Communications Platform enables businesses like PalFish to easily integrate scalable, international capabilities into their existing offering and connect with their customers on their preferred channels,” said Sunny Rao, Senior Vice President, Global Sales, Vonage.

With an ever-growing network of more than one million registered developers, the Vonage Communications Platform makes it easy for organisations to use APIs to disrupt their industries, and enable the type of business continuity, remote work, and remote delivery of services that is so essential in today’s environment. Through its partners, Vonage’s platform is at the centre of many notable transformational projects in the APAC region, and a de facto for startups.

Marketing Technology News:MarTech Interview with Chris Gladwin, CEO and Co-founder at Ocient