Innovative brands capitalize on innovation trends to drive omnichannel growth

BASES, a NielsenIQ business and leader in helping companies build brands through innovation, renovation, strategy, and go-to-market optimization, has released its highly-anticipated 2021 North America BASES Top Breakthrough Innovations. This year, the BASES Top Breakthrough Innovations project is celebrating 10 years of recognizing successful launches, advancing the state of innovation knowledge, and leveraging learnings to make innovators more successful in the future. Over the past 10 years, BASES has celebrated 224 winners in North America, who combined have accumulated $20 billion in year-one sales.

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“As we celebrate the 10th anniversary of BASES Top Breakthrough Innovations, we’re thrilled to welcome the 31 new products in North America who are joining the impressive group of past winners”

“As we celebrate the 10th anniversary of BASES Top Breakthrough Innovations, we’re thrilled to welcome the 31 new products in North America who are joining the impressive group of past winners,” said Kelly Startzel, Senior Vice President of BASES North America. “These winners represent the best of the best, and they’ve been able to achieve success and break through the clutter of the marketplace by making meaningful connections with consumers.”

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In addition to celebrating the 2021 Top Breakthrough Innovation winners, BASES expanded this year’s project to focus on finding the next ‘breakthrough’ innovation. To do so, BASES analyzed the evolution of what ‘better for you’ means to consumers in North America as well as the potential power of tech-enabled innovation, revealing new and emerging consumer interests that could unlock future innovation opportunities for manufacturers across categories. While the way in which CPG products will deliver on these growing consumer needs will continue to change, it remains clear that placing the consumer at the center of the innovation process and coupling that consumer-centric need with a strong product and tailored activation remains the key to success.

The 2021 Breakthrough Innovation North American winners are:

U.S. Winners

1. Banza Pasta
2. Bobalu Fresh Strawberries
3. Brawny^® Tear-A-Square^®
4. Crown Royal Peach
5. Dawn Platinum Powerwash^™ Dish Spray
6. Heineken^® 0.0
7. hello bello baby care line
8. JUST Egg™
9. Kinder Bueno
10. My/Mochi Ice Cream
11. Native Deodorant
12. Oatly Oatmilk
13. OREO Lady Gaga
14. Pampers^® Cruisers 360° Fit^™
15. PERDUE^® CHICKEN PLUS^®
16. Rebel Ice Cream
17. Reese’s THiNS
18. Skrewball Peanut Butter Whiskey
19. Spindrift Sparkling Water
20. Starbucks^® Creamer
21. Starbucks^® Frappuccino with a Splash of Cold Brew
22. Starbucks^® Tripleshot Energy
23. Talenti® Gelato Layers
24. Tidy Cats Free & Clean
25. Tyson^® Air Fried Chicken
26. Wonderful^® Pistachios No Shells

Canadian Winners:

1. Advil^® Mini-Gels
2. DELISSIO Stuffed Crust Pizza
3. Friskies^® Lil’ Soups^®
4. Love Good Fats
5. Tim Hortons Canned Soup & Chili

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